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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
This unique, color-correcting formula preserves cool blondes and silvery grays – banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.
Benefits
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Gently cleanses hair
- Controls static
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Key Ingredients
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).
Questions
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Reviews
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Ratings Distribution
Best Uses
- 1Helps with brassiness after highlighting
Describe Yourself
- 1Color treated blonde hair
Hair Type
- 5Wavy Hair
- 1Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
Best purple shampoo for white platinum hair
I have naturally wavy hair that stopped coloring and now have white platinum hair. Used shimmer lights, which was very good in keeping the yellow out. Couldn't find travel sizes so I bought Joico at Ulta. Wow!!! So much better and leaves my hair softer and shinier
Most Helpful Critical Review
Smells great- dried out hair
This product smells amazing and does the trick to take away brass tones however, it dried my hair out so bad it felt like straw. I have been getting my hair colored blonde for 8 years - this is by far the most drying I have tried. If you have healthy blonde hair it would work but for someone who may...
16 results
This product made my frizzy hair tangle more
Hair Type Wavy Hair
This product made my frizzy hair tangle more
Great product
Hair Type Straight Hair
I used this when I was plartinum years ago. I'm back to my natural brunette with partial highlights. I use it now to keep the brassy away. It doesn't mess with the other color, just the blonde.
Love this purple shampoo
Hair Type Wavy Hair
The travel size is perfect. I have let my hair go naturally gray/silver and this shampoo helps to keep it looking bright without the dullness I get quickly using other shampoos.
Love this!
Hair Type Wavy Hair
This is a great product. I use it often. Makes my hair look beautiful. Highly recommend this! All Joico products are great.
Didn't work
It didn't take the yellow out of my hair.