Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You're earning rewards points on this purchase!
Summary
Create the perfect foundation for styling and build just the right amount of natural volume with Virtue's lightweight Volumizing Primer.
Benefits
- Adds instant volume
- Buildable and long-lasting old
- Protects hair from heat and humidity
Features
- Hair Concerns: Lacks volume, limp, lacks longevity and style
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577875
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Matrix
Food For Soft Moisturizing Shampoo
Pureology
Color Fanatic Multi-Tasking Leave-In Conditioner
Shark Beauty
FlexStyle Air Styling & Drying System
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Living Proof
Perfect Hair Day Dry Shampoo
Living Proof
Perfect Hair Day (PhD) Advanced Clean Dry Shampoo
Living Proof
Full Dry Volume & Texture Spray
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Virtue
Un-Frizz Hair Styling & Smoothing Cream
Virtue
6-In-1 Vitamin E Hair-Smoothing Styler
Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
Can this be layered with the humidty frizz blocking spray?
- Asked by Jeny
- Official Answer By Virtue - Brand EngageYes! This is my favorite primer, very lightweight and layers well with other products including Frizz Block.Was this answer helpful to you
- Q
DoeS this contain a heat protectant?
- Asked by Jennjern
- Official Answer By Virtue - Brand EngageHi, there are heat protecting ingredients in this product but they have not been tested to what degree it protects. Therefore, we would say if offers some heat-protection.Was this answer helpful to you
- Q
Can this be used with the Flourish thickening cream?
- Asked by AO
- Official Answer By Virtue - Brand EngageHi, Yes, this can be used prior to Flourish Thickening Styling Treatment if desired. However, you may want to try the Thickening Styling Treatment alone first as it is so effective, you may not feel the need to layer the Primer with it.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I'm loving this product
I've never liked styling mousse as my hair never feels fresh the next day. I have used spray volumizers successfully and, now that I've discovered the Virtue line and am loving the flourish products, I wanted to match my hair care and styling products to maximize the results. As a new member of the ...
Most Helpful Critical Review
Just a small volume boost
Somewhat disappointed in the primer. I did not get much of a volume boost like other reviewers. Tried it by itself as a light application and heavier. Also with the volume mousse. I think it did work a bit better combined with mousse compared with mousse by itself. Just not a lot. I decided not to r...
316 results
IT WORKS GREAT!
Reviewed at
This product is an answer to my problems. It truly helps boost fine hair. I am so pleased with the results from using this volume inducing spray. I also use the volume mousse as well. The two products work well together.
great product!
Reviewed at
great product!
Frantastic
Reviewed at
Great product that gives your hair some great volume
Loving it!
Reviewed at
I love this product! The smell is wonderful and it holds the style so well.
Volumizer Primer
Reviewed at
I just recently received and used the Volumizer product twice. But even with that short time, I did see a boost in volume, compared to other products I have tried. Also, I love the shampoo and conditioner for thinning hair. I hope to see a little more thicker hair in the next few months.