SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Virtue Style-Setting Volumizing Primer #1
Virtue Style-Setting Volumizing Primer #1

Tab through the images or use the previous or next buttons to navigate each product image

VirtueStyle-Setting Volumizing Primer

Online only|Item 2577875

4.7 out of 5 stars. 206 reviewsQ & A
$40.00
Size:5.0 oz
  • Available to ship
  • Pick up not available. Not sold in stores.
  • Same day delivery not available

Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

Create the perfect foundation for styling and build just the right amount of natural volume with Virtue's lightweight Volumizing Primer.

Benefits

  • Adds instant volume
  • Buildable and long-lasting old
  • Protects hair from heat and humidity

Features

  • Hair Concerns: Lacks volume, limp, lacks longevity and style
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.