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Highlights
Summary
Create the perfect foundation for styling and build just the right amount of natural volume with Virtue's lightweight Volumizing Primer.
Benefits
- Adds instant volume
- Buildable and long-lasting old
- Protects hair from heat and humidity
Features
- Hair Concerns: Lacks volume, limp, lacks longevity and style
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577875
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
Can this be layered with the humidty frizz blocking spray?
- Asked by Jeny
- Official Answer By Virtue - Brand EngageYes! This is my favorite primer, very lightweight and layers well with other products including Frizz Block.Was this answer helpful to you
- Q
DoeS this contain a heat protectant?
- Asked by Jennjern
- Official Answer By Virtue - Brand EngageHi, there are heat protecting ingredients in this product but they have not been tested to what degree it protects. Therefore, we would say if offers some heat-protection.Was this answer helpful to you
- Q
Can this be used with the Flourish thickening cream?
- Asked by AO
- Official Answer By Virtue - Brand EngageHi, Yes, this can be used prior to Flourish Thickening Styling Treatment if desired. However, you may want to try the Thickening Styling Treatment alone first as it is so effective, you may not feel the need to layer the Primer with it.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I'm loving this product
I've never liked styling mousse as my hair never feels fresh the next day. I have used spray volumizers successfully and, now that I've discovered the Virtue line and am loving the flourish products, I wanted to match my hair care and styling products to maximize the results. As a new member of the ...
Most Helpful Critical Review
Just a small volume boost
Somewhat disappointed in the primer. I did not get much of a volume boost like other reviewers. Tried it by itself as a light application and heavier. Also with the volume mousse. I think it did work a bit better combined with mousse compared with mousse by itself. Just not a lot. I decided not to r...
316 results
No difference
Reviewed at
I don't see what the fuss is about. This didn't perform at all. Followed the instructions. Hair is no more volumized than before.
Medium Review
Reviewed at
It works ok
Light Spray that makes an impact
Reviewed at
I rotate through a lot of different hair products, but I never leave this one out. It makes a difference for my fine hair, especially on my bangs which benefit from this by giving them a bit more density and texture.
Minimum results
Reviewed at
It really doesn't do much to me more body. By the next my hair is flat . 4
Love Virtue!!
Reviewed at
This product is lightweight and works! So much volume. I've gotten compliments even though I style the same as always.