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Highlights
Summary
Create the perfect foundation for styling and build just the right amount of natural volume with Virtue's lightweight Volumizing Primer.
Benefits
- Adds instant volume
- Buildable and long-lasting old
- Protects hair from heat and humidity
Features
- Hair Concerns: Lacks volume, limp, lacks longevity and style
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577875
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
DoeS this contain a heat protectant?
- Asked by Jennjern
- Official Answer By Virtue - Brand EngageHi, there are heat protecting ingredients in this product but they have not been tested to what degree it protects. Therefore, we would say if offers some heat-protection.Was this answer helpful to you
- Q
Can this be used with the Flourish thickening cream?
- Asked by AO
- Official Answer By Virtue - Brand EngageHi, Yes, this can be used prior to Flourish Thickening Styling Treatment if desired. However, you may want to try the Thickening Styling Treatment alone first as it is so effective, you may not feel the need to layer the Primer with it.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I'm loving this product
I've never liked styling mousse as my hair never feels fresh the next day. I have used spray volumizers successfully and, now that I've discovered the Virtue line and am loving the flourish products, I wanted to match my hair care and styling products to maximize the results. As a new member of the ...
Most Helpful Critical Review
Just a small volume boost
Somewhat disappointed in the primer. I did not get much of a volume boost like other reviewers. Tried it by itself as a light application and heavier. Also with the volume mousse. I think it did work a bit better combined with mousse compared with mousse by itself. Just not a lot. I decided not to r...
292 results
Love it
Verified Buyer
Reviewed at
I have very fine hair and this primer makes good volume, besides it smells good. I really like it and will buy again
I like this product
Verified Buyer
Reviewed at
I have been using these products for a few weeks. They smell nice and my hair looks fuller. I am waiting to see if it helps repair damage from medications and helps it grow.
Great Volume for Fine Gray Hair
Verified Buyer
Reviewed at
I love that it sprays on. It works best on my fine, gray hair when I use heat. It does not work when I let it air dry, but that is rarely the way I style. I like that it does not make my hair feel stiff. I love that there is no noticeable scent after styling.
Colonizing Primer
Verified Buyer
Reviewed at
I don't feel that this gives me any volume at all. And I don't like the smell. I should have reordered the 6 in 1 product. I love that!
Love this product
Verified Buyer
Reviewed at
I have used many primers and this is the best. I have received several compliments on my hair since I started using it and haven't changed anything else.