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Virtue Style-Setting Volumizing Primer for Flat Hair #1
Virtue Style-Setting Volumizing Primer for Flat Hair #1

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VirtueStyle-Setting Volumizing Primer for Flat Hair

Online only|Item 2577875

4.8 out of 5 stars. 187 reviews
Size:5.0 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

Create the perfect foundation for styling and build just the right amount of natural volume with Virtue's lightweight Volumizing Primer.



  • Adds instant volume
  • Buildable and long-lasting old
  • Protects hair from heat and humidity


  • Hair Concerns: Lacks volume, limp, lacks longevity and style
  • For Hair Types:
  • STRAIGHT - Fine/Medium/Thick
  • WAVY - Fine/Medium/Thick
  • CURLY - Fine/Medium/Thick
  • COILS - Fine/Medium/Thick

Key Ingredients

  • All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

How To Use

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.


Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.