PATTERN
Strong Hold Gel

Name: Strong Hold Gel
Brand: PATTERN
Price: 25.00 USD
Availability: InStock
Rating: 4.2 (977 reviews)

Size 15.0 oz|

Item 2565541

WRITE A REVIEW

$25.00

Details

Never damaging or drying, the PATTERN flexible Strong Hold Gel provides long-lasting hold without breaking hair or edges. Infused with Sea Moss, Aloe Vera & Chia Seeds to nourish and fortify curls, the gel texture has built-in slip to easily distribute through the hair.

Benefits

Great for curlies, coilies & tight textures - when you need a healthy hold for a slick look
Texture has built-in slip to easily distribute through the hair - ideal for a slick look of your choosing & styles that need extra hold
Infused with Sea Moss, Aloe Vera and Chia Seeds to nourish and fortify curls
Color-safe
Not tested on animals
Recyclable packaging
PATTERN products help support organizations & programs that empower women & people of color

Features

Tracee picked this to be clean & not over-powering
Key Notes: Neroli, Rose & Patchouli

Formulated Without

Parabens
SLS/SLES
Silicones
Phthalates
Formaldehyde

How to Use

Apply on wet or dry hair, and style into a slick look. Pro tip: Great for styling between washes.

Ingredients

Water (Aqua), PVP, Propylene Glycol, Polyquaternium-37, Glycerin, VP/VA Copolymer, Polysorbate 20, Argania Spinosa Kernel Oil, Caryodendron Orinocense Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Salvia Hispanica Seed Oil, Ricinus Communis (Castor) Seed Oil, Chondrus Crispus Extract, Aloe Barbadensis Leaf Juice, Hydroxyacetophenone, Babassu Oil Glycereth-8 Esters, Rice Oil Glycereth-8 Esters, Hydrolyzed Vegetable Protein, Disodium EDTA, Chlorphenesin, Aminomethyl Propanol, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Amyl Cinnamal, Hexyl Cinnamal, Hydroxycitronellal, Linalool.

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.17 out of 5 stars970 ReviewsMost Helpful Positive ReviewIt Runs Deep, Thank You PatternPattern Products have not only revitalized my once severely damaged hair, but has changed my life. From my confidence level, to passing it down to my daughter so now we both use all Pattern everything, to reminding myself what it means to be a Proud Black Latina Queen. Moving from California to Georgia put a lot of stress into my hair. It was brittle, dry, weak, and had lost every ounce of curls. I tried everything from Aunt Jackie to at home treatments to braiding my hair every night- you name it. Nothing. Worked. And everything. Absolutely everything further damaged my hair. Understandably I fell into a deep pit of depression because I was always taught my hair is an extension of my essence as a Latina and Black Queen- and having moved across country with just my man, daughter, and pup I was already overly stressed out and overwhelmed & my hair felt that. It's hard loving your hair when its at it's worst. Then came along my Fairy Godmother, that's what I've always called Tracee, and she released Pattern. It was love at first wash. Her hydrating shampoo and conditioner for curlies truly is in a league of its own. It's untouchable. My hair felt fresh, light, a bit stonger because it wasn't so dry, and smelled amazing after just the first wash and conditioning. From there, within less than two weeks, I noticed a drastic improvement/change- I HAD GOTTEN MY CURLS BACK (GO NIESHA GO GO GO! Haha). Not only that, but my hair was just alive and back then better before. Fast forward 7 months and I am still continuing to rebuy like clockwork: Pattern Hydrating Shampoo, Pattern Curlies Conditioner, and Pattern Leave In Conditoner. I also have purchased Pattern Shower Brush, Pattern Wide Tooth Comb, Pattern Argan Oil, Pattern Strong Hold Gel, Pattern Jojoba Oil Hair Serum Self Heating Packs, Pattern Hair Clip, Pattern Satin Scrunches, Pattern Microfiber Towel, and Pattern Spray Bottle. Every single one of Pattern's hair tools are reliable, durable, and exquisite. I believe this product makes such a difference in my life because it's unapologetic, fierce, genuine, and loving. Not just to my hair, but to me as a biracial woman. I feel like the purest form of myself when administering these products, because I know I'm giving my hair the best that is out there. I'm happy to report my hair is soaring, I haven't been depressed for the past 7 months, and my daughter is learning how to be a young lady and taking pride in her hair because of Pattern. Thank you to the team at Pattern- from marketing to those in the warehouse who package and push out thousands upon thousands of products everyday. Thank you Tracee Ellis Ross for throwing yourself into something so beautiful and life changing. Thank you for making it possible to love my hair more than I have ever been able to in my life. Thank you Pattern.Most Helpful Critical ReviewHonestly this wasn't my favoriteHonestly this wasn't my favorite and it's sad because this is what I was most looking forward to using. Typically curl gels are great in that they're light weight but because I have dense thick coils they typically don't define my curls well or give me the hold I need. Thus, choosing the strong hold gel I thought it would give me the shine, definition and hold I needed. While the shine and hold were decent the definition was definitely not there for my coils. Additionally although it's advertised that the product doesn't cause flaking when I paired it with the styling cream it flaked when I used it by itself it still flaked. Not very impressed. I also noticed that when using the gel I began getting a lot of pimples on my face (especially forehead) area and I tend to only get hormonal acne and even then it's typically one to two pimples this caused me to have wayyy more than I'm use to. I'm not sure if it's because of me working out so much but I don't think I like this product. I wish there was something designed for people with sensitive skin and low porosity in mind instead of just a generalized product that works for 3b-4c curls/coils as everyone's curl, scalp and pattern is different creating various styling products (especially gels/custards) that work for specific types of hair similar to what's been done for the Pattern conditioners would be helpfulReviewed by 970 customersWill repurchase5Maddieliv from TennesseeI have fine, straight hair, and this gives me a perfect slicked back pony/bun. Smells good and holds well. A little goes a long way, but I will definitely repurchase!A pointless product3CurlyQt from Philadelphia, PAThis gel lacked hold - I used it with the (medium hold) curl gel from this line - after 4hrs and having used a decent amount of product - my hair was a puffy frizzy mess. The drug store products I've used and other salon products which are all a fraction of this price worked MUCH better! I tried this 2x and used a lot of product and the results on my 3b/3c hair were beyond disappointing! So now that I wrote my review, I'm off to wash my hair for a second time in only 4hrs smhGreat holding gel a must5Rosita F. from UndisclosedGreat holding gel a must have.Great hold! Does not fake!5Markisha T. from UndisclosedGreat hold! Does not fake!I love it5Cake123456 from TexasI absolutely love this product I had purchased it on the side of an edge tamer but The hold on this product you kinda don't even need the edge tamer. I have been using one product that is tried and true to me and this product puts me in a tough spot I love the hold the shine that it gives the fact that I don't really have to refresh my hair after three days of doing it I don't know what texture my hair is so I'm not gonna include that little fun fact for you. If you know how to do a good wash and go this product is for you I would 10/10 recommend this product I will be keeping her products in my routine because I absolutely love them there's no flaking my hair isn't hard I haven't shampooed my hair yet but I'm not seeing that there will be a lot of buildup.Although I am heavy handed,5Tabitha w. from UndisclosedAlthough I am heavy handed, u dnt need much. This gel makes my curls pop and it smells delightful! I use it after I apply the styling cream. And my hair loves it my wash and go lasts 5 days .It works great on my5Angela P. from UndisclosedIt works great on my hair. This is the best product I have ever purchased.Strong hold gel5LOUISE B. from UndisclosedLove it. It hold for a long time. Hair still look good after using for braids for 2 weeks. Strongest gel I have ever used. Hair stays down all day with ponytail. Still looked fresh after a long day.I love this gel so5Sylvia W. from UndisclosedI love this gel so moisture filled. My hair never had it so good.The best gel I have used!5Fe Janine from NEW YORK (NY)I was skeptical about using Pattern products because the initial reviews were not great BUT I tried this gel and it is the ABSOLUTELY BEST gel I have used so far. I usually have to help my curls but with this gel my curls IMMEDIATELY start coiling on their own!!!! I NEED a life time supply of this gel!!!! I LOVE it!!!!!Not sure how/when to use3Felicia C. from UndisclosedNot sure how/when to use it.amazing5Danielle A. from UndisclosedamazingBest Gel Ever!5Maria L. from UndisclosedI Love this gel! No flaking, no tacky, sticky feeling. The hold is phenomenal, it's like sitting under a dryer. I have moistened my hair the next day or two with the hydrating mist or even a little water and restyled my hair without adding more gel. Every product I've tried is fantastic, it was on the top of my xmas list and I recommend it to anyone I see wearing their natural hair.Love the holding gel makes5Deborah W. from UndisclosedLove the holding gel makes my hair shiny and it last for days. I don't have reapply like other gels.It's not a strong hold2Cynthia A. from UndisclosedIt's not a strong hold for me and I have very thin hairStrong hold gel that I5Tiana M. from UndisclosedStrong hold gel that I love to use for a wash and go or a protective style. And it leaves my hair soft but still in the style and never flakesI love this5LadyLew from Lansing, MII have 3B hair and was always a skeptic about using gels because of the stickiness. I got a trial size to try and didn't have to use much. A little does go a long way. After drying, I was surprised that it made my hair feel soft and not feel like straw. I use it when I'm not washing my hair. I love it. I'm so glad Ms. Ross came up with this. 🥰Hair perm really don't hold3Loris L. from UndisclosedHair perm really don't hold downLove it5Monique B. from UndisclosedWorks so well, this is the first gel that actually works on my hair. Making it lay down without frizz or flu awaysI was WRONG!5KJC from NYC Metro AreaSo initially I didn't like the gel at all! However, after taking my time, this gel turns out to be an all year star! Great for the humidity of Hawaii, the heat of The Dominican Republic and the harsh winter of New York. Definitely staying in my Holy Grail!Works in ways I never thought possible5OddSis from UndisclosedI have medium thickness hair with a 2b/c curl, so I can't speak about how well it can be used for slicked back looks because I don't use it that way. I've been using it to help define my curls, and my goodness am I happy with the results! My curls stay for days without being super crusty or heavy with this gel. I really wasn't expecting that this would do as great a job and be lightweight. So this is my go-to product now!It's perfect for my hair.5RASHUNE C. from UndisclosedIt's perfect for my hair. The touch is soft. Not hard, the curl definition is perfectly defined for my hair. The entire product line is well thought out!Not what i expected2Shelly from AtlantaFlaked so badly i had to re wash my hair on a busy morning before work...that was my first and last useA little sticky but def4Robyn S. from UndisclosedA little sticky but def good control and shineNeeds more hold3Sha from New YorkThe product smelled and felt good just needed more of a hold.

PATTERNStrong Hold Gel

Details

PATTERN
Strong Hold Gel