Product Reviews Rated 4.17 out of 5 stars
970 Reviews
Most Helpful Positive Review It Runs Deep, Thank You Pattern Pattern Products have not only revitalized my once severely damaged hair, but has changed my life. From my confidence level, to passing it down to my daughter so now we both use all Pattern everything, to reminding myself what it means to be a Proud Black Latina Queen. Moving from California to Georgia put a lot of stress into my hair. It was brittle, dry, weak, and had lost every ounce of curls. I tried everything from Aunt Jackie to at home treatments to braiding my hair every night- you name it. Nothing. Worked. And everything. Absolutely everything further damaged my hair. Understandably I fell into a deep pit of depression because I was always taught my hair is an extension of my essence as a Latina and Black Queen- and having moved across country with just my man, daughter, and pup I was already overly stressed out and overwhelmed & my hair felt that. It's hard loving your hair when its at it's worst. Then came along my Fairy Godmother, that's what I've always called Tracee, and she released Pattern. It was love at first wash. Her hydrating shampoo and conditioner for curlies truly is in a league of its own. It's untouchable. My hair felt fresh, light, a bit stonger because it wasn't so dry, and smelled amazing after just the first wash and conditioning. From there, within less than two weeks, I noticed a drastic improvement/change- I HAD GOTTEN MY CURLS BACK (GO NIESHA GO GO GO! Haha). Not only that, but my hair was just alive and back then better before. Fast forward 7 months and I am still continuing to rebuy like clockwork: Pattern Hydrating Shampoo, Pattern Curlies Conditioner, and Pattern Leave In Conditoner. I also have purchased Pattern Shower Brush, Pattern Wide Tooth Comb, Pattern Argan Oil, Pattern Strong Hold Gel, Pattern Jojoba Oil Hair Serum Self Heating Packs, Pattern Hair Clip, Pattern Satin Scrunches, Pattern Microfiber Towel, and Pattern Spray Bottle. Every single one of Pattern's hair tools are reliable, durable, and exquisite. I believe this product makes such a difference in my life because it's unapologetic, fierce, genuine, and loving. Not just to my hair, but to me as a biracial woman. I feel like the purest form of myself when administering these products, because I know I'm giving my hair the best that is out there. I'm happy to report my hair is soaring, I haven't been depressed for the past 7 months, and my daughter is learning how to be a young lady and taking pride in her hair because of Pattern. Thank you to the team at Pattern- from marketing to those in the warehouse who package and push out thousands upon thousands of products everyday. Thank you Tracee Ellis Ross for throwing yourself into something so beautiful and life changing. Thank you for making it possible to love my hair more than I have ever been able to in my life. Thank you Pattern.
Most Helpful Critical Review Honestly this wasn't my favorite Honestly this wasn't my favorite and it's sad because this is what I was most looking forward to using. Typically curl gels are great in that they're light weight but because I have dense thick coils they typically don't define my curls well or give me the hold I need. Thus, choosing the strong hold gel I thought it would give me the shine, definition and hold I needed. While the shine and hold were decent the definition was definitely not there for my coils. Additionally although it's advertised that the product doesn't cause flaking when I paired it with the styling cream it flaked when I used it by itself it still flaked. Not very impressed. I also noticed that when using the gel I began getting a lot of pimples on my face (especially forehead) area and I tend to only get hormonal acne and even then it's typically one to two pimples this caused me to have wayyy more than I'm use to. I'm not sure if it's because of me working out so much but I don't think I like this product. I wish there was something designed for people with sensitive skin and low porosity in mind instead of just a generalized product that works for 3b-4c curls/coils as everyone's curl, scalp and pattern is different creating various styling products (especially gels/custards) that work for specific types of hair similar to what's been done for the Pattern conditioners would be helpful
Reviewed by 970 customers Will repurchase 5
Maddieliv from Tennessee
I have fine, straight hair, and this gives me a perfect slicked back pony/bun. Smells good and holds well. A little goes a long way, but I will definitely repurchase!
A pointless product 3
CurlyQt from Philadelphia, PA
This gel lacked hold - I used it with the (medium hold) curl gel from this line - after 4hrs and having used a decent amount of product - my hair was a puffy frizzy mess. The drug store products I've used and other salon products which are all a fraction of this price worked MUCH better! I tried this 2x and used a lot of product and the results on my 3b/3c hair were beyond disappointing! So now that I wrote my review, I'm off to wash my hair for a second time in only 4hrs smh
Great holding gel a must 5
Rosita F. from Undisclosed
Great holding gel a must have.
Great hold! Does not fake! 5
Markisha T. from Undisclosed
Great hold! Does not fake!
I love it 5
Cake123456 from Texas
I absolutely love this product I had purchased it on the side of an edge tamer but The hold on this product you kinda don't even need the edge tamer. I have been using one product that is tried and true to me and this product puts me in a tough spot I love the hold the shine that it gives the fact that I don't really have to refresh my hair after three days of doing it I don't know what texture my hair is so I'm not gonna include that little fun fact for you. If you know how to do a good wash and go this product is for you I would 10/10 recommend this product I will be keeping her products in my routine because I absolutely love them there's no flaking my hair isn't hard I haven't shampooed my hair yet but I'm not seeing that there will be a lot of buildup.
Although I am heavy handed, 5
Tabitha w. from Undisclosed
Although I am heavy handed, u dnt need much. This gel makes my curls pop and it smells delightful! I use it after I apply the styling cream. And my hair loves it my wash and go lasts 5 days .
It works great on my 5
Angela P. from Undisclosed
It works great on my hair. This is the best product I have ever purchased.
Strong hold gel 5
LOUISE B. from Undisclosed
Love it. It hold for a long time. Hair still look good after using for braids for 2 weeks. Strongest gel I have ever used. Hair stays down all day with ponytail. Still looked fresh after a long day.
I love this gel so 5
Sylvia W. from Undisclosed
I love this gel so moisture filled. My hair never had it so good.
The best gel I have used! 5
Fe Janine from NEW YORK (NY)
I was skeptical about using Pattern products because the initial reviews were not great BUT I tried this gel and it is the ABSOLUTELY BEST gel I have used so far. I usually have to help my curls but with this gel my curls IMMEDIATELY start coiling on their own!!!! I NEED a life time supply of this gel!!!! I LOVE it!!!!!
Not sure how/when to use 3
Felicia C. from Undisclosed
Not sure how/when to use it.
amazing 5
Danielle A. from Undisclosed
amazing
Best Gel Ever! 5
Maria L. from Undisclosed
I Love this gel! No flaking, no tacky, sticky feeling. The hold is phenomenal, it's like sitting under a dryer. I have moistened my hair the next day or two with the hydrating mist or even a little water and restyled my hair without adding more gel. Every product I've tried is fantastic, it was on the top of my xmas list and I recommend it to anyone I see wearing their natural hair.
Love the holding gel makes 5
Deborah W. from Undisclosed
Love the holding gel makes my hair shiny and it last for days. I don't have reapply like other gels.
It's not a strong hold 2
Cynthia A. from Undisclosed
It's not a strong hold for me and I have very thin hair
Strong hold gel that I 5
Tiana M. from Undisclosed
Strong hold gel that I love to use for a wash and go or a protective style. And it leaves my hair soft but still in the style and never flakes
I love this 5
LadyLew from Lansing, MI
I have 3B hair and was always a skeptic about using gels because of the stickiness. I got a trial size to try and didn't have to use much. A little does go a long way. After drying, I was surprised that it made my hair feel soft and not feel like straw. I use it when I'm not washing my hair. I love it. I'm so glad Ms. Ross came up with this. 🥰
Hair perm really don't hold 3
Loris L. from Undisclosed
Hair perm really don't hold down
Love it 5
Monique B. from Undisclosed
Works so well, this is the first gel that actually works on my hair. Making it lay down without frizz or flu aways
I was WRONG! 5
KJC from NYC Metro Area
So initially I didn't like the gel at all! However, after taking my time, this gel turns out to be an all year star! Great for the humidity of Hawaii, the heat of The Dominican Republic and the harsh winter of New York. Definitely staying in my Holy Grail!
Works in ways I never thought possible 5
OddSis from Undisclosed
I have medium thickness hair with a 2b/c curl, so I can't speak about how well it can be used for slicked back looks because I don't use it that way. I've been using it to help define my curls, and my goodness am I happy with the results! My curls stay for days without being super crusty or heavy with this gel. I really wasn't expecting that this would do as great a job and be lightweight. So this is my go-to product now!
It's perfect for my hair. 5
RASHUNE C. from Undisclosed
It's perfect for my hair. The touch is soft. Not hard, the curl definition is perfectly defined for my hair. The entire product line is well thought out!
Not what i expected 2
Shelly from Atlanta
Flaked so badly i had to re wash my hair on a busy morning before work...that was my first and last use
A little sticky but def 4
Robyn S. from Undisclosed
A little sticky but def good control and shine
Needs more hold 3
Sha from New York
The product smelled and felt good just needed more of a hold.