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Summary
Highlights
Keep hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion and heat protectant with AG Care Smooth Set It Straight Argan Straightening Lotion.
Benefits
- Thermal protectant
- Humidity resistant
- Smooths frizz
- Argan oil-infused
Key Ingredients
- Argan oil
Formulated Without
- Sulfate
- PABA
- Paraben
- Gluten
- DEA
- Animal testing
Item 2600014
Apply to clean, damp hair and blow dry.
Aqua (Water/Eau), Vp/Va Copolymer, Peg/Ppg-18/18 Dimethicone, Hydroxyethylcellulose, Peg-8 Amodimethicone, Polysorbate 20, Phenoxyethanol, Polyquaternium-10, Cetrimonium Chloride, Parfum (Fragrance), Peg-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Panthenol, Linalool, Argania Spinosa Kernel Oil, Citric Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Tetrasodium Edta, Limonene, Benzyl Alcohol, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Urtica Dioica (Nettle) Extract
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Questions
Ask a QuestionQ&A
Showing 3 out of 3 Questions
- Q
Is it color safe?
- Asked by Anna
- Official Answer By AG Care - Brand EngageGreat question - Yes, our complete collection is safe to use on colour-treated hair. Our products are thoughtfully curated without drying sulfates, gluten, DEA, PABA, PARABENS, DMDMH and more.Was this answer helpful to you
- Q
do i apply it before or after doing my hair???
- Asked by lee
- Official Answer By AG Care - Brand EngageWe would recommend Set It Straight to be applied to clean damp hair and blow dry.Was this answer helpful to you
- Q
Will your hair go back to it's natural state after washing, or does the straightening affect last for a period of time?
- Asked by Barb V
- Official Answer By AG Care - Brand EngageGreat question! Yes, your hair will go back to its natural state after washing.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The only product to stand up in humid conditions
I have very frizzy and damaged hair due to age, plus coloring and straightening chemicals. My goal is to strengthen my hair by reducing use of chemicals, but I also want to control the frizz. After trying some silk press methods and products like WoW, that immediately revert back to a puffy mess in ...
Most Helpful Critical Review
Not as pictured
I discovered this product in one of my FabFitFun boxes. Loved that it came in a pump since I have physical challenges and cannot use a squeeze type bottle. Plus it actually works well when I combine it with Moroccan oil. So, I decided to buy more. I was really bummed when the product came in a squee...
29 results
Just average results
Hair Type Wavy Hair
I like the texture and smell but i don't believe it makes my hair straighter. I still require flat iron to straighten.
The only product to stand up in humid conditions
Reviewed at

I have very frizzy and damaged hair due to age, plus coloring and straightening chemicals. My goal is to strengthen my hair by reducing use of chemicals, but I also want to control the frizz. After trying some silk press methods and products like WoW, that immediately revert back to a puffy mess in humidity, I felt I was in a losing battle to control frizz. That is until I tried Set It Straight. I still subscribe to silk press methods to strengthen my hair, but the only product that doesn't crumble in hot humid weather is Set It Straight by AG. It's the best and only hair product by far that tames frizzy hair and stands up to humidity.
Straight with volume
Hair Type Wavy Hair
It doesn't require a large amount of product and my hair is at my shoulder blades. I have some natural wavy and it does a great job with making my hair straight but with some volume.
Set It Straight
Verified Buyer
Reviewed at

Wonderful product for my straight fine hair, it helps keep it from getting stringy through out the day and easy to commit no knots. (Only fine haired peeps would understand)
Different packaging, same great product!
Hair Type Wavy Hair
I have wavy hair with a bad cowlick and this product gives me volume and straightens out my waves.