Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Earn points on this purchase.
Highlights
Summary
Keep hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion and heat protectant with AG Care Smooth Set It Straight Argan Straightening Lotion.
Benefits
- Thermal protectant
- Humidity resistant
- Smooths frizz
- Argan oil-infused
Key Ingredients
- Argan oil
Formulated Without
- Sulfate
- PABA
- Paraben
- Gluten
- DEA
- Animal testing
Item 2600014
Apply to clean, damp hair and blow dry.
Aqua (Water/Eau), Vp/Va Copolymer, Peg/Ppg-18/18 Dimethicone, Hydroxyethylcellulose, Peg-8 Amodimethicone, Polysorbate 20, Phenoxyethanol, Polyquaternium-10, Cetrimonium Chloride, Parfum (Fragrance), Peg-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Panthenol, Linalool, Argania Spinosa Kernel Oil, Citric Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Tetrasodium Edta, Limonene, Benzyl Alcohol, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Urtica Dioica (Nettle) Extract
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Will this straighten 4c coily hair? And can I still flat iron after blow drying?
- Asked by T
- Official Answer By AG Care - Brand EngageGreat question, Set it Straight is a styling lotion to help smooth hair when doing a smooth blowout with a brush. Yes, if you wish to flat iron afterwards, we recommend using Firewall prior to flat ironing to protect from heat. For further assistance, please reach out to the Ulta team directly at gethelp@ulta.com.Was this answer helpful to you
- Q
Is it color safe?
- Asked by Anna
- Official Answer By AG Care - Brand EngageGreat question - Yes, our complete collection is safe to use on colour-treated hair. Our products are thoughtfully curated without drying sulfates, gluten, DEA, PABA, PARABENS, DMDMH and more.Was this answer helpful to you
- Q
do i apply it before or after doing my hair???
- Asked by lee
- Official Answer By AG Care - Brand EngageWe would recommend Set It Straight to be applied to clean damp hair and blow dry.Was this answer helpful to you
- Q
Will your hair go back to it's natural state after washing, or does the straightening affect last for a period of time?
- Asked by Barb V
- Official Answer By AG Care - Brand EngageGreat question! Yes, your hair will go back to its natural state after washing.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The only product to stand up in humid conditions
I have very frizzy and damaged hair due to age, plus coloring and straightening chemicals. My goal is to strengthen my hair by reducing use of chemicals, but I also want to control the frizz. After trying some silk press methods and products like WoW, that immediately revert back to a puffy mess in ...
Most Helpful Critical Review
Not as pictured
I discovered this product in one of my FabFitFun boxes. Loved that it came in a pump since I have physical challenges and cannot use a squeeze type bottle. Plus it actually works well when I combine it with Moroccan oil. So, I decided to buy more. I was really bummed when the product came in a squee...
30 results
Different packaging, same great product!
Hair Type Wavy Hair
I have wavy hair with a bad cowlick and this product gives me volume and straightens out my waves.
Love it!
I've found my hair's HG straightening product! I have 2b/3a curls/waves, and am super prone to humidity frizz. Not with this! It's nice and light and doesnt weigh my hair down, non-sticky, and my hair is sleek, smooth, and soft! SO glad I bought this in a whim!
Love this
Verified Buyer
Reviewed at
My hair dresser uses and now I buy for home makes my kinky coily gray much smoother
Great Product!!
Makes my wavy, frizzy hair much more manageable. Scent is not overpowering. A little goes a long way
Set it straight
Verified Buyer
Reviewed at
I love the product for my hair - makes more manageable . I show dogs and discovered it works beautifully on my setters coats - the coats look natural and under control.