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Highlights
Summary
Arctic Fox Vivid collection offers DIY-friendly color. The hydrating, semi-permanent formula is free of harsh chemicals and delivers deep conditioning for soft, healthy hair. Experience vibrant, long-lasting shades designed to bleed less and fade beautifully.
Features
- Fiery Ginger Orange
- For an intense, spiced copper apply Ginger Flare on levels 8+
- On levels 6-7, Ginger Flare adds natural-looking copper dimension
Benefits
- DIY formula - easy at-home application
- Hydrating & deep conditioning
- Keeps hair soft and healthy
- Best on pre-lightened hair
- Vibrant results on level 8+
Formulated Without
- Ammonia
- Peroxide
- PPD
- Ethyl Alcohol
Item 2639113
Use only as directed. Shampoo hair & dry. Apply petroleum jelly around hairline to prevent staining. Wear protective gloves, apply color evenly working in small sections, & leave in for at least 30 min. For best results cover hair with plastic cap, process with heat/ blow dry up to 15 min. Rinse hair in cold water away from face. *Color will fade with each shampoo & may last longer depending upon hair type, condition, porosity, products & styling. Results may vary.
Aqua, Cetyl Alcohol, Glycerin, Stearalkonium Chloride, Glyceryl Stearate, Peg-100 Stearate, Propylene Glycol,Acetic Acid, Basic Blue 99, Basic Orange 31, Basic Red 51, Basic Yellow 87, Ceteareth-20, Cetearyl Alcohol, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Soy Protein, Magnesium Chloride, Magnesium Nitrate, Parfum, Quaternium-75, Sodium Chloride, Tetrasodium Edta, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Sodium Benzoate, Limonene
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
The best I've found so far
I have been using arctic fox for almost a year now. I have used to it maintain my hair in various shades of blue, purple, pink, and turquoise. I switched over from overtone because it was staining my hair, esp the dark blue. Arctic fox does not do this, but it also needs to be refreshed a bit more...
Most Helpful Critical Review
VIRGIN BLONDES - AVOID LIKE THE PLAGUE !!!!
This product was an absolute nightmare ! Used this on my VIRGIN, all natural & very healthy dark ash blonde hair, from mid length to ends for a cool ombré effect. The color never washed out and it's been 8 months. I've tried multiple chelating shampoos, dandruff shampoo, the vitamin c treatment, etc...
938 results
New fave!
I used to be a Manic Panic girl but now that I've discovered Arctic Fox I can't go back. First, the colors are beautiful! Second, the smell!!! Ahhh, I can't quite describe it but it's very pleasant. Lastly, I find that this hair dye doesn't stain my bathtub as much as Manic Panic did. All in all I am quite happy with this brand and my go to fave is Ritual with a a little bit of Purple AF mixed in. It gives me that perfect burgundy shade I love!
Ritual is nice, but hate Transylvania
I bought Ritual and Transylvania, but only like Ritual. I have medium brown hair with lots of blonde strands, naturally. Both colors covered very well and looks great initially. Transylvania is a blue toned black, which faded to green toned black after the first wash. I hated that. I used Ritual over the Transylvania to tone out the green, which worked well. I wouldn't recommend Transylvania, there are lots of better non permanent blacks. I would recommend Ritual though, its very pretty.
Blue jean baby
Hair Type Wavy Hair
Love blue jean baby on my bleached ends. Stays for at least a week as long as I use mostly lukewarm water and don't put shampoo directly on the blue parts. Is a really pretty navy color (I leave it on for at least an hour when dying)
Ginger Flare & Ritual beautiful
First, I used Ritual on my hair. it faded gorgeous to a dusty mauve. After the fade, I put Ginger Flare on top of the faded mauve. it is so potent and took in my hair beautifully. I absolutely love Artic Fox because the colors are vivid and so easy to work with. I left each in on my dry hair for about 1.5-2 hrs. I rinsed in cool water. It matters the condition of your hair along with any other colors or coloring like permanent you used. prior.
Love the brand, works great for my Locs
Hair Type Very Curly Hair
So I've used about 4 different bottles of this brand (Frosé, Purple AF, Aquamarine, & Poseidon) and I loved all the colors. Smells good, didn't damage my locs, & stains a bit but washes off. I mixed Aqua & Poseidon and it came out lovely :)

Questions
Q&A
Showing 5 out of 15 Questions
- Q
I bought and used this around 4 years ago it looks and smells fine, is it still safe to use?
- Asked by Expiration
- Official Answer By Arctic Fox - Brand EngageThanks for reaching out to us! Generally, your color will keep for about 12 months after opening- just keep it below 115 degrees (store in a cool, dry place) to avoid separation. Personally, I have used bottles that are a few years old and they have been fine. They might lose some of the color saturation though. I would suggest doing a strand test to see how it does being 4 years old.Was this answer helpful to you
- Q
How long does Ritual last on unbleached hair and will it come out easily, or damage the color or texture of my hair?
- Asked by GIRLYpop
- Official Answer By Arctic Fox - Brand EngageGreat question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
- Q
If I dye my unbleached, light brown hair with Ritual dye late in the month, will it be able to stay late into the next month or will it be faded by then?
- Asked by AGiloveburgundy
- Official Answer By Arctic Fox - Brand EngageHow long the color lasts depends on the level of your hair color, the porosity of your hair and your hair care regimen. On average it will last 2 to 4 weeks. Ritual does tend to stay on the longer end of that spectrum though.Was this answer helpful to you
- Q
How long does the product last in hair?
- Asked by Rach
- Official Answer By Arctic Fox - Brand EngageGreat question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
- Q
i have natural strawbery blonde/copper hair but dont want to bleach, id be getting highlights with the frose color. what damage can i expect, how long would it last, would the color even show, and is doing it without bleach even possible?
- Asked by row
- Official Answer By Arctic Fox - Brand EngageAs mentioned online, pre-lightening for pastels (including Frose) is necessary for accurate coloring! If your hair is naturally a light blonde then Frosé will have trouble taking and may only last for a wash or two as its such a low pigmented shade for natural hair. Using or at least mixing in a more pigmented color like Virgin Pink would be recommended in this case 💖 All of our colors will wash out 100% though, given time. Pinks tend to wash out fairly soon (4-8 weeks on bleached hair and 2-6 weeks on unbleached hair, whereas blues and greens can linger for quite a while.Was this answer helpful to you