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Arctic Fox Semi-Permanent Hair Color
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Highlights
Summary
Arctic Fox Vivid collection offers DIY-friendly color. The hydrating, semi-permanent formula is free of harsh chemicals and delivers deep conditioning for soft, healthy hair. Experience vibrant, long-lasting shades designed to bleed less and fade beautifully.
Features
- Teal-Toned Blue
- On levels 8+ Aquamarine makes waves as a vibrant turquoise blue
- For levels 6-7, expect cooler blue-green soft tint
- The lighter your base, the brighter and more electric the color-darker hair may see a soft tint with major ocean energy
Benefits
- DIY formula - easy at-home application
- Hydrating & deep conditioning
- Keeps hair soft and healthy
- Best on pre-lightened hair
- Vibrant results on level 8+
Formulated Without
- Ammonia
- Peroxide
- PPD
- Ethyl Alcohol
Item 2562932
Because everyone's hair is different, do the strand test and see the result of the color before full application. A patch test is also recommended to confirm you're not allergic.
Step 1: Shampoo and dry hair thoroughly. Do NOT use conditioner.
Step 2: Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining of the skin (optional).
Step 3: Remove bottle cap and inner seal.
Step 4: Wear protective gloves for application and pour desired amount into bowl.
Step 5: Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft.
Step 6: Place a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.
Step 7: Rinse hair in tepid water thoroughly, until the water runs clear. For the first rinse, do not rinse hair while showering! Best bet is to rinse in the kitchen sink with cold water.
To prevent color bleeding make sure hair is completely dry before sleeping.
Aqua / Eau, Cetyl Alcohol, Glycerine, Stearalkonium Chloride, Glycerol Stearate, PEG-100 Stearate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Quaternium-75, Cetearyl Alcohol, Ceteareth-20, Hydrolyzed Soy Protein, Fragrance, Citric Acid, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Blue 3, Basic Yellow 29
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Questions
Q&A
Showing 5 out of 9 Questions
- Q
Does this color need a developer used with it?
- Asked by Joy
- Official Answer By Arctic Fox - Brand EngageThanks for asking! No developer needed! All Arctic Fox colors are semi-permanent direct dyes, so they do not use developer or peroxide to work and should also never be mixed with any as this would result in a patchy and/or faded result. If the hair needs to be lightened in order for the color to turn out vibrantly, this must be done prior to applying the dye. But the dye itself is ready to use straight out of the bottle! 😊Was this answer helpful to you
- Q
can i use this in the shower and add some to my conditioner to maintain my color?
- Asked by yvanka
- Official Answer By Arctic Fox - Brand EngageYes! We recommend adding some color to your conditioner to keep the color lasting longer. Also to help with longevity of the color, the cooler the shower the better. And please use sulfate-free, color-safe shampoo and conditioner. Thanks!Was this answer helpful to you
- Q
Does the dye damage my hair or hair color
- Asked by lexy
- Official Answer By Arctic Fox - Brand EngageHello! All Arctic Fox colors are semi-permanent direct dyes, meaning they do not contain any of the harsh chemicals often found in permanent oxidative dyes such as peroxide, ammonia, or PPD. It's more like conditioner with a high concentration of pigment, so it is very gentle and actually quite moisturizing for the hair when it's in! Because it is so gentle, you can reapply the color as often as you'd like - there's no time limit to wait in between applications 😊Was this answer helpful to you
- Q
how long does the dye usually last?
- Asked by chloe
- Official Answer By Arctic Fox - Brand EngageGreat question! How long the color lasts depends on many factors such as the specific color you are using, the level of the hair underneath, the porosity of your hair and your personal haircare regimen, but on average the color can last between 4-8 weeks for the majority of our customers with pre-lightened hair, and closer to just 2-4 weeks on unbleached hair. We have formulated our color to be one of the longest-lasting semi-permanents available, but for the best results, you will have to take care of your color. Here are some tips that might help with the longevity: Shampoo in cold water (as cold as you can stand it) Use AF sulfate-free, color-safe shampoo and conditioner Use AF dry shampoo in between washes (frequent shampooing will fade the color) Stay away from alcohol-based styling products (they are drying and will fade the color) Avoid high heat styling Know that if you go swimming your hair color may be stripped almost immediately, especially in chlorinated water Add in a bit of color to your shampoo and/or conditioner to keep your color fresher longer! You can also check out our blog post, Reasons Your Hair Color Isn't Sticking Around, for tips on how to best preserve and protect your new color! ✨Was this answer helpful to you
- Q
does the black dye leave a gray after effect once faded?
- Asked by Arctic Guru
- Official Answer By Arctic Fox - Brand EngageHello! Transylvania is a rich, jet-black shade with cool blue undertones. Due to the strong blue tones used to create this shade, it can show up more green-toned on certain bases. It may fade to a greenish grey color as the dye washes out of your hair. If you choose to do a quick color removal, we would suggest a color remover made for semi-permanent dyes. Something like Joico Color Eraser works well, for example 💗 These products do have a lightening effect on the hair, though, so if your hair is damaged it may be more damaging, or if you want to avoid lightening your hair this would not be the best choice. Also, if you do end up going with a color remover, just be sure to confirm that the product is for the type of dye you used and works on the color you wish to remove. Some color removers specify that they do not work on reds, purples, or blues. Transylvania is a blue-black, so you do want something general or geared towards blue/green removal!Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
The best I've found so far
I have been using arctic fox for almost a year now. I have used to it maintain my hair in various shades of blue, purple, pink, and turquoise. I switched over from overtone because it was staining my hair, esp the dark blue. Arctic fox does not do this, but it also needs to be refreshed a bit more...
Most Helpful Critical Review
VIRGIN BLONDES - AVOID LIKE THE PLAGUE !!!!
This product was an absolute nightmare ! Used this on my VIRGIN, all natural & very healthy dark ash blonde hair, from mid length to ends for a cool ombré effect. The color never washed out and it's been 8 months. I've tried multiple chelating shampoos, dandruff shampoo, the vitamin c treatment, etc...
919 results
Love it
Hair Type Wavy Hair
Love how it does with my hair and covers very well!
Repeat buyer
Hair Type Straight Hair
I have used this product many times and have had good results. It usually takes multiple applications to achieve a darker color. I usually get about 8 applications per bottle. The color usually lasts about 3 months.
I love Arctic Fox for all "fun" hair colors!
Hair Type Straight Hair
It's my favorite hair color. Smells great and long lasting
My FAVORITE brand!!!
Hair Type Wavy Hair
I have been using this hair dye for 5 years on my hair. I love it. I get compliments constantly about the color and how pretty it is! 10/10 definitely recommend! I use the color called virgin pink, it's my favorite!

I love how my hair looks
Hair Type Wavy Hair
I did a blue peekaboo and the instructions were very clear and my hair turned out great