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Summary
Color Wow's Root Cover Up camouflages your dark and gray roots and/or extends highlights for perfect color every day. Fills in sparse areas and evens hairlines for the look of thicker, fuller hair.
Benefits
- Fast and easy, precise, no mess application
- Water and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- Blonde shades cover dark and gray hair (without peroxide!)
- No waxes or dyes; won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
- Great value: compact includes 6 months - 1 year of applications
Key Ingredients
- Reflective, multidimensional mineral powder (available in 8 shades)
Formulated Without
- No waxes, dyes or peroxide
Item 2278087
Start with dry/styled hair. Load up small end of the brush. Pull hair flat and taught against your head, then press brush down firmly into roots, starting from scalp and working out. Do not use sweeping motion. Apply more powder as needed. Use same technique to fill in hairlines or extend highlights.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best For
Commitment To Color
Describe Yourself
Hair Type
Most Helpful Positive Review
Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review
Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provi...
1489 results
I buy this product before it runs out from my previous purch
Hair Type Very Curly Hair
Amazing product
I wish it worked
Hair Type Straight Hair
I really wish this worked for me but it made no difference. Grant it, I have very dark hair and maybe 40-50% grey in some areas but it didn't do anything to cover. I returned it.
For sure , love it !
Hair Type Wavy Hair
Good coverage , lasts a long time .doesn't flake off. Love the applicator double brush , compact enough to carry, .the color matches good . And it goes a long way !
Awesome root cover
Hair Type Wavy Hair
This has been my go to root cover for years. Medium brown covers my solid white roots that grow in between my color appointments and lasts until it's washed out. The powder covers are better than the sprays in my opinion.
Easy and woks great
Hair Type Straight Hair
This is what I've been looking for! I mainly have grays to cover in the front and temples. And was looking for a do it myself cover up to stretch the time between salon appointments. This is so easy to use, stays until I shampoo and there is zero mess.
Questions
Q&A
Showing 5 out of 54 Questions
- Q
Can men use this on facial hair?
- Asked by AMC
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!Was this answer helpful to you
- Q
Can I flat iron my hair after having applied wow root touch up on the previous day?
- Asked by Adorable
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!Was this answer helpful to you
- Q
Is Wow Root Cover Up cruelty-free?
- Asked by Colliemom
- Verified Reply - Staff ExpertColor Wow is not tested on animals and contains no animal-derived ingredients.Was this answer helpful to you
- Q
Will the color bleed on your pillow and will it come out during swimming and sweat?
- Asked by Louise
- Verified Reply - Color Wow TeamGreat question. Color Wow root cover up is a mineral powder that adheres to hair instantly. It will not stay on your pillow. It is also water resistant which means that you can swim with it, get caught in the rain, and it will not bleed, or run down. It will also stay in place when you sweat, so it's your perfect summer accessory!Was this answer helpful to you
- Q
I have dark blonde hair (ash blonde). Would I get the blonde or light brown to use on my gray roots? I plan on using this product inberween color appointments, usually about 1 week before my next appointment
- Asked by Aunt Beanie
- Verified Reply - Staff ExpertWe apologize for the delay. For the quickest answer to your question, please call us at 866-983-8582 for assistance. Thank you!Was this answer helpful to you