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Online only price
Summary
Highlights
Ethique Beauty's Purple Shampoo reduces brassiness and boosts brightness in blonde and grey hair. Beetroot, babassu oil, and betaine restore radiance and hydrate.
Benefits
- Purple powerhouse for blondes and silver stunners
- Banishes brassiness and boosts brilliance
- Hydrates and restores radiance while toning
- Safe for color-treated hair
- One shampoo and conditioner duo equals 8 liquid bottles
Key Ingredients
- Babassu Oil: Nourishes and softens
- Betaine: Moisturizes and protects color-treated hair
- Beetroot Powder: Natural purple pigment to neutralize brassiness
Research Results
- Up to 10x more concentrated active ingredients*
- *vs. typical liquid shampoo
Item 2634797
Easy as 1-2-3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.
Pre-caution: External use only. Avoid contact with eyes.
Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Does this leave purple stain on the hands?
- Asked by Purple Staining
- Official Answer By Ethique Beauty - Brand EngageHello! This shampoo will no leave a stain on your hands as long as you rinse with water. We use ethically sourced mica that will wash off.Was this answer helpful to you
- Q
Is this safe for Medium Ash Blonde colored hair? I touch up my color every 7-8 weeks
- Asked by Nettiegrl
- Official Answer By Ethique Beauty - Brand EngageHello! Yes, all Ethique shampoos are safe for color treated hair. No need to worry about stripping any color.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Awesome!
I had been on the search for a purple bar shampoo/conditioner for at least a year before I found Ethique's! A local green grocer I shop at began to carry other Ethique products (shout out to the amazing Botanica deodorant!), and after trying a few, I decided to check out the website. I am SO impress...
Most Helpful Critical Review
Spend Your $ Elsewhere
Pros: - This bar definitely tones if you're blonde I received compliments from my hair looking brighter/lighter after months of not getting it done due to the pandemic. - It smells nice, not too strong if that's not your thing Cons: - I have been using shampoo bars for about 2 years so I kno...
195 results
Purple solid shampoo bar
Hair Type Straight Hair
This shampoo bar has turned everything in my shower purple, my hands, feet, shower walls & shower floor. I panicked. Rinsed my hair & than I had to rinse & wash my entire shower. I took it back…
Didn't care for it
Hair Type Straight Hair
When I couldn't get the purple kitsch, I thought I'd try this. Ooooo, terrible smell, feel and it left deep purple dye stains on towels, sponges etc. I was happy about Ulta return policy. Back it went, no questions asked.
Great shampoo!
Hair Type Wavy Hair
love this shampoo for my grey hair. I use it along with the purple conditioner and it leaves my hair silky and smooth. My hair is a lot less frizzy than before I started using ethique products. I will only buy products with clean ingredients and do not test on animals. The fact that there is no plastic bottle to deal with makes these bars is a big bonus. I don't have to struggle getting the product out of the bottle, and unlike the bottle where so much of it goes to waste because I can't get it out, I get to use ALL of the shampoo. I highly recommend the Ethique shampoo bars and conditioner!
It works!
Reviewed at
I have completely white hair and so I have to use a purple shampoo because it definitely gets brassy. This beet shampoo and conditioner have absolutely made a difference in the color of my hair.
Disappointed
Reviewed at
Compared to other brands, this shampoo is HARSH. I used it for a month and my hair was dry and frizzy. I went back to my other bars.