Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Yay! You're earning rewards points on this purchase!
Highlights
Summary
Stronger, fuller-looking hair starts here. Ethique Beauty's Strengthening Shampoo fortifies strands and boosts volume with a concentrated blend of Amino Acids, Rosemary, Biotin, and Peppermint Oil for hair that feels as healthy as it looks - inside and out.
Benefits
- Encourages hair density & fuller-looking hair from root-to-tip
- Delivers immediate volume and lasting hair integrity support
- Supports the strength, resilience, and elasticity of your strands
- Up to 10x more concentrated active ingredients*
- *Vs typical liquid shampoo
- Serum-level concentration of active ingredients
- Helps defend against excess shedding
- Safe for color-treated hair
- A shampoo bar equals 3 liquid bottles
Key Ingredients
- Amino Acids - Sourced from hydrolyzed quinoa, helps support elasticity, shine, and strand strength
- Rosemary Extract - Stimulates scalp microcirculation, fortifies follicles and promotes the best conditions for hair growth
- Biotin - Supports keratin production and strengthens weak hair follicles while reducing hair fall and breakage
- Peppermint Oil - Cools and stimulates blood flow to support stronger, thicker hair strands and happier roots
Research Results
- 205% increase in immediate volume*
- *Clinically tested
- 3X stronger and fuller-looking hair after one use**
- **Clinically proven when used with Volumising Solid Conditioner as a system
Item 2649743
Easy as 1-2-3: Wet hair and bar. Massage bar directly onto scalp and work into a light lather with hands. Rinse completely, following with your favorite Ethique conditioner.
Pro-tip: Massage the bar directly onto your scalp to help boost micro-circulation. Leave it on for a few minutes to allow the nourishing ingredients to absorb.
Pre-caution: External use only. Avoid contact with eyes.
Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Coconut Acid, Glycerine, Betaine, Brassica Alcohol, Butyrospermum Parkii (Shea) Butter, Aqua (Water), Behentrimonium Methosulfate, Theobroma Cacao (Cocoa) Seed Butter, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Benzyl Alcohol, Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Biotin, Chenopodium Quinoa Seed Extract, Dehydroacetic Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Limonene¹, Titanium Dioxide (CI 77891), Mica, Chromium Oxide Greens (CI 77288). ¹Component of essential oils.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
21 results
Over the half moon!
Loving this new shampoo - lathers really nice, good scent and it feels like it really works in the scalp. Once you rinse it all out, it does have a different texture feel after, but once you end with conditioner, it feels fine. Once i consistently use it, ill have a better review, but so far 5/5!
My wavy hair is looking way healthier!
Reviewed at

I have quite long wavy to curly hair that has been losing its fullness over the last couple of years, but this shampoo is already turning it around! I have an oilier scalp and with the curls a bit drier, it is hard to find a balanced shampoo to tackle not only the health of my scalp and hair but also achieving the volume I am always looking for. When applying, the most notable attribute was how silky smooth the lather was and left my hair easy to comb out. I use a diffuser and left my hair looking fuller, softer and relaxed. Highly Recommend!
Love the scent
Reviewed at

This shampoo lathers really well and it feels moisturizing but doesn't leave my hair greasy. The peppermint oil feels nice to stimulate my scalp, it isn't irritating or overpowering! I feel like my hair looks healthier after using this product and I'll definitely keep using it. Great for travel too!
Great for men
Reviewed at

I don't usually write reviews, but my girlfriend and I have been testing this product, and I am very impressed by the results. My hair looks thicker and I have noticed less thinning at the crown. I don't like to use a lot of products but would recommend this one.
Super Solid!!
Reviewed at

I recently tried the Ethique Strengthening Shampoo Bar and was pleasantly surprised by how well it works. It lathers easily and leaves my hair feeling clean without feeling dry or weighed down! My hair has been falling out for a few years now, and after its use + conditioning bar I definitely have seen that my hair looks visibly fuller!