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Highlights
Summary
Gently cleanse hair and scalp, sealing the cuticle to enhance shine with apple cider vinegar, argan oil and an abundance of nourishing superfoods in AG Care 98% Plant-Based Essentials Balance Apple Cider Vinegar Sulfate-Free Shampoo.
Benefits
- Enhances shine + softness
Key Ingredients
- Apple cider vinegar
Formulated Without
- Silicone
- Sulfate
- PABA
- Paraben
- Gluten
- DEA
- Animal testing
Item 2599994
Massage into wet hair and rinse.
Aqua (Water/Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Hydroxypropyl Methylcellulose, Polysorbate 20, C10-16 Alkyl Glucoside, Pisum Sativum (Pea) Peptide, Sodium Pca, Caprylyl Glycol, Phenethyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Decyl Glucoside, Propanediol, Glycerin, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Butylene Glycol, Citral, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Cymbopogon Schoenanthus Oil, Lavandula Angustifolia (Lavender) Oil, Salvia Sclarea (Clary) Oil, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Triethyl Citrate, Panthenol, Acetum (Vinegar), Helianthus Annuus (Sunflower) Seed Extract, Limonene, Aloe Barbadensis Leaf Extract, Gypsophila Paniculata Root Extract, Geraniol, Arnica Montana Flower Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Argania Spinosa Kernel Oil, Tetrasodium Glutamate Diacetate, Citric Acid, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Hydroxide
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I think I found my Holy Grail shampoo/conditioner?
My hair is medium-thick, low porosity, 2C/3A curly wavy combo, and color treated, and I have been looking for a good shampoo/conditioner set for the past... well, forever. I've tried so many different brands, and all of them have been mostly okay, but I've never found anything that actually made my ...
Most Helpful Critical Review
A mixed review…
I have such a love-hate relationship with this shampoo! I love what it does for my hair and scalp: Soft but not limp, clean but not stripped, just a lovely balance for shiny good hair that gets washed every three days or so. While some have noted that the scent is strong, I love it: It's like lemong...
923 results
Pretty good for body and shine. Excellent to control breakag
Verified Buyer
Reviewed at

I switched to AG Care from a product that I loved but couldn't use anymore due to ethical concerns with the company. I was nervous about trying something new but I am pleasantly surprised with the ACV line. It cleans well and the conditioner does a great job. The thing that makes me happiest is that my hair has definitely been strengthened by this line. I have much less breakage than I used to and there are way less hairs on my comb. That is a huge win in my book! I look forward to trying out more AG products!
Pretty good for body and shine. Excellent to control breakag
Verified Buyer
Reviewed at

I switched to AG Care from a product that I loved but couldn't use anymore due to ethical concerns with the company. I was nervous about trying something new but I am pleasantly surprised with the ACV line. It cleans well and the conditioner does a great job. The thing that makes me happiest is that my hair has definitely been strengthened by this line. I have much less breakage than I used to and there are way less hairs on my comb. That is a huge win in my book! I look forward to trying out more AG products!
Ultimately The Very Best
Verified Buyer
Reviewed at

I have been searching HIGH and LOW for the perfect sulfate free shampoo that would best treat my greasy scalp that was gentle on my hair and scalp and viola, here it is omg I brag about this shampoo to EVERYONE who has the same problem as me who has fine, thin, greasy head. lol I really do recommend this shampoo to anybody who has the exact same problems as I said, above.
Ultimately The Very Best
Verified Buyer
Reviewed at

I have been searching HIGH and LOW for the perfect sulfate free shampoo that would best treat my greasy scalp that was gentle on my hair and scalp and viola, here it is omg I brag about this shampoo to EVERYONE who has the same problem as me who has fine, thin, greasy head. lol I really do recommend this shampoo to anybody who has the exact same problems as I said, above.
Best degreaser
Verified Buyer
Reviewed at

Love love love this product. I even use shampoo as soap!
Questions
Q&A
Showing 5 out of 17 Questions
- Q
Is this shampoo recommended for every day use?
- Asked by Monica
- Official Answer By AG Care - Brand EngageYes, Balance is gentle and can be used daily. It is a product that can be used as often or as little as your hair type requires.Was this answer helpful to you
- Q
Someone in the reviews mentioned that the product consistency changes over time and that if you don't use the product quickly it is less effective. What is the typical shelf life, and can you extend it (e.g., put in the refrigerator)?
- Asked by Practical consumer
- Official Answer By AG Care - Brand EngageThank you for your question. For peak freshness, we recommend using Balance within 24 months and 12 months from opening.Was this answer helpful to you
- Q
Should i follow up with a hydrating shampoo since this is a clarifying shampoo?
- Asked by Tay
- Official Answer By AG Care - Brand EngageGreat question, Balance gently cleanse the hair and scalp, while enhances shine. It can be used as a daily shampoo and doesn't require a second wash. However, if you hair is seeking more hydration, we recommend using a hair mask like Nourish or a leave on conditioner before styling like Fast Food leave on.Was this answer helpful to you
- Q
Is this a clarifying shampoo?
- Asked by Gummyfish
- Official Answer By AG Care - Brand EngageBalance is designed to gently cleanse and clarify the hair and scalp while enhancing shine, and balancing the scalp's pH.Was this answer helpful to you
- Q
Is this shampoo good for dry scalp ?
- Asked by Jack
- Official Answer By AG Care - Brand EngageGreat question, the apple cider vinegar in Balance shampoo is great for balancing the scalp's pH, which is important for maintaining healthy hair, while gently clarifying and adding shine.Was this answer helpful to you