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Highlights
Summary
A purple shampoo that neutralizes brassiness and repairs everyday damage to reveal bright, evenly toned and shiny blondes & greys
Benefits
- Brightens hair color and enhances shine
- Neutralizes unwanted yellow tones & brassiness
- Repairs everyday damage and defends against future breakage
Key Ingredients
- Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
- Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.
Research Results
- 3X brighter hair*
- 90% agree hair was less brassy**
- Repairs everyday damage in 1 wash and strengthens hair at a molecular level
- *Compared to top purple shampoos.
- **Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair when used as a system with No.5P.
Item 2591872
A little goes a long way with this highly concentrated formula. Apply a generous amount to wet hair. Lather. Allow to process for 2 minutes. Rinse. For best results, follow with No.5P Blonde Enhancer™ Toning Conditioner.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
How often should you use this product?
- Asked by CRISTINA
- Official Answer By Olaplex - Brand EngageWe recommend applying to wet hair and lather fully, leaving on for 1–3 minutes before rinsing. For more intense toning, leave on for up to 5 minutes. Use weekly or as needed, depending on your hair’s condition and your desired brightnessWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Blonde must have
As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...
Most Helpful Critical Review
Be careful!
I regularly use purple shampoo & conditioner from other brands, so was excited to try Olaplex's new offering. Especially since I've only recently been recommended / starting using their other products, and my results from No.0 & No.3 have been AMAZING. But I'll be staying FAR away from this shampoo...
557 results
Not messy and moisturizing.
Hair Type Wavy Hair
Doesn't stain anything.
So good for blonde hair
Hair Type Wavy Hair
My hairstyles recommended Olaplex purple conditioner for use with my platinum highlights to keep my hair bright and at its best.
Best purple shampoo!!
Hair Type Very Curly Hair
My natural gray hair was getting brassy. My hairdresser recommended this shampoo and what a difference it made. I love how it makes my salt and pepper gray hair look and feel. I get so many compliments on my hair. People think I get it colored. It looks and feels great. Definitely repurchasing.
Great for getting the brass out of blonde!
This product is absolutely great for getting the brass out of your blonde! It also lightens your hair. There's no scent, it doesn't dry your hair out, and it is super lightweight! However, if you do not wear gloves, you will have purple hands and nails. Its also important to rinse out by the time it says on the bottle. If you leave it in too long, you will end up with light purple hair!
Yes
Hair Type Wavy Hair
Still have 1st bottle