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OLAPLEX No.4P Hair Brightening & Toning Purple Shampoo #1
OLAPLEX No.4P Hair Brightening & Toning Purple Shampoo #1

OLAPLEX No.4P Hair Brightening & Toning Purple Shampoo

$34.00

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Size:8.5 oz

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Details

Benefits

  • Brightens hair color and enhances shine
  • Neutralizes unwanted yellow tones & brassiness
  • Repairs everyday damage and defends against future breakage

Key Ingredients

  • Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
  • Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.

Research Results

  • 3X brighter hair*
  • 90% agree hair was less brassy**
  • Repairs everyday damage in 1 wash and strengthens hair at a molecular level
  • *Compared to top purple shampoos.
  • **Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair when used as a system with No.5P.

Item 2591872

How To Use

A little goes a long way with this highly concentrated formula. Apply a generous amount to wet hair. Lather. Allow to process for 2 minutes. Rinse. For best results, follow with No.5P Blonde Enhancer™ Toning Conditioner.

Ingredients

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Q&A

Showing 1 out of 1 Questions
Q
How often should you use this product?
Asked by CRISTINA
Official Answer By Olaplex - Brand Engage
We recommend applying to wet hair and lather fully, leaving on for 1–3 minutes before rinsing. For more intense toning, leave on for up to 5 minutes. Use weekly or as needed, depending on your hair’s condition and your desired brightnessWas this answer helpful to you

Review Snapshot

by PowerReviews

1367 ReviewsWrite a Review
88%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Blonde must have

As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...

Versus
Most Helpful Critical Review
Be careful!

I regularly use purple shampoo & conditioner from other brands, so was excited to try Olaplex's new offering. Especially since I've only recently been recommended / starting using their other products, and my results from No.0 & No.3 have been AMAZING. But I'll be staying FAR away from this shampoo...

557 results

Not messy and moisturizing.

Submitted 16 days ago

By Wendy

From Elk Grove ca

Hair Type Wavy Hair

Doesn't stain anything.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
So good for blonde hair

Submitted 1 month ago

By Christie

From Asheville NC

Hair Type Wavy Hair

My hairstyles recommended Olaplex purple conditioner for use with my platinum highlights to keep my hair bright and at its best.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Best purple shampoo!!

Submitted 3 months ago

By Liz

From Frisco, TX

Hair Type Very Curly Hair

My natural gray hair was getting brassy. My hairdresser recommended this shampoo and what a difference it made. I love how it makes my salt and pepper gray hair look and feel. I get so many compliments on my hair. People think I get it colored. It looks and feels great. Definitely repurchasing.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great for getting the brass out of blonde!

Submitted 3 months ago

By DizzyLizzy

From Texas

This product is absolutely great for getting the brass out of your blonde! It also lightens your hair. There's no scent, it doesn't dry your hair out, and it is super lightweight! However, if you do not wear gloves, you will have purple hands and nails. Its also important to rinse out by the time it says on the bottle. If you leave it in too long, you will end up with light purple hair!

Was this review helpful to you?
Yes

Submitted 4 months ago

By Rebecca

From Los Osos CA

Hair Type Wavy Hair

Still have 1st bottle

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?