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Highlights
Summary
A purple shampoo that neutralizes brassiness and repairs everyday damage to reveal bright, evenly toned and shiny blondes & greys
Benefits
- Brightens hair color and enhances shine
- Neutralizes unwanted yellow tones & brassiness
- Repairs everyday damage and defends against future breakage
Key Ingredients
- Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
- Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.
Research Results
- 3X brighter hair*
- 90% agree hair was less brassy**
- Repairs everyday damage in 1 wash and strengthens hair at a molecular level
- *Compared to top purple shampoos.
- **Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair when used as a system with No.5P.
Item 2591872
A little goes a long way with this highly concentrated formula. Apply a generous amount to wet hair. Lather. Allow to process for 2 minutes. Rinse. For best results, follow with No.5P Blonde Enhancer™ Toning Conditioner.
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
This brand is excluded from most Ulta Beauty coupons.
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