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OLAPLEX No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo #1
OLAPLEX No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo #1

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OLAPLEX No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo

Item 2591872

  • 133 people have viewed this in the last 24 hours

$32.00
Size:8.5 oz

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Usually ships out in 1-2 days

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Details

Benefits

  • Neutralizes brassiness for brighter hair
  • Hydrates and softens hair

Research Results

  • 3X brighter hair*
  • 52% less breakage​ after one use***
  • *Compared to top purple shampoos.
  • ***After 1 use when used as a system, clinically tested.

Key Ingredients

  • Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.
  • Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.

How To Use

  1. Distribute evenly between palms first.

  2. Apply to wet hair. Lather fully.

  3. Leave on for 1-3 minutes. Rinse well.

For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer™ Toning Conditioner for maximum toning results.

Use weekly or as-needed.

Ingredients

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

OLAPLEX

No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo

Size: 8.5 oz
$32.00
OLAPLEX

No.4 Bond Maintenance Strengthening and Reparative Hair Shampoo

Size: 8.5 oz
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OLAPLEX

No.5 Bond Maintenance Strengthening and Reparative Hair Conditioner

Size: 8.5 oz
$32.00

Free gift with purchase

OLAPLEX Free No.3 Hair Perfector deluxe sample with $45 brand purchase Free No.3 Hair Perfector deluxe sample with $45 brand purchase

Free gift with purchase

Free mini No. 3 Hair Perfector with $45 Olaplex purchase (valid thru 6/7/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

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Review Snapshot

by PowerReviews

2181 ReviewsWrite a Review
88%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
152Wavy Hair
126Straight Hair
14Very Curly Hair
Most Helpful Positive Review
Blonde must have

As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...

Versus
Most Helpful Critical Review
Very disappointed overall - but this does take the brass out

I heard SO much hype about this company and was excited to try it out as my hair was damaged by chemical processing at a salon. However, I'm Very disappointed overall‚ I bought the full recommended products for my hair and some extras as my hair is really long‚ based on their quiz‚however my hair is...

546 results

Buy it now

Submitted 6 days ago

By Sarah

From Los Angeles, California

I've tried everything and this is the best toning shampoo used with the 5P conditioner for removing any brass or yellow from silver/gray/white hair all over. I didn't do anything special-just a regular wash in and out. AMAZING. And my hair texture is a bit dry and coarse, but this product left my hair fluffy, smooth, and smelling good (very light orange/citrus scent).

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It's amazing 🥰

Submitted 8 days ago

By Sunshine

From California

I loved

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Not Sure Yet?

Submitted 2 months ago

By Melody

From Conroe, Texas

Hair Type Wavy Hair

After just one use, I can say I really loved the way it left my silver hair soft and shiny, but the color it turned was a little too ashy for me. I'm not sure if I left it in too long or used too much, so I'm going to try again.

Bottom Line Yes, I would recommend to a friend

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Not worth the price

Submitted 3 months ago

By Ann

From Boston, MA

Hair Type Wavy Hair

Leaves skin purple but doesn't reduce brass. If you leave it in longer hair just turns purple. Leaves hair very dry. Need to mix with another shampoo and mask. Loaded with fragrance chemicals. Better off spending the extra $18 on kerastese.

Bottom Line No, I would not recommend to a friend

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Best ever

Submitted 5 months ago

By FuschiaBluebird

From Indiana

I love this purple shampoo. Ive tried many different brands and this one outshines all of them. I only use ot once a week and make sure I condition afterwards. My hair never seems dried out. I have highlights and toner as well.

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