Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Use It's a 10 Miracle Volumizing Shampoo for a weight-less, volumized style daily. This shampoo cleans hair and restores scalp health to generate naturally bouncy hair full of vitality.
Benefits
- Volumizing formula
- Nourishes hair
- Non drying formula
- Improves elasticity
- Deep cleansing
- Adds bounce
- Adds shine
- Adds texture
- Builds Body
- Color protectant
Features
- Who says you can't have clarified hair and volume? It's A 10 Miracle Volumizing Shampoo is designed to free your hair of residue buildup and bring out its natural beauty and volume
- This fan-favorite formula is lightweight and ideal for delicate, fine, thinning, or short hair
- Enjoy fullness and shine without any weighted-down feeling
Key Ingredients
- Acai Extract- Improves tensile strength and shine
- Chamomile Extract- A gentle, soothing treatment for hair and scalp
- Green Tea Extract- Enhances overall hair health with antioxidants and nutrients
- Hydrolyzed Rice Protein- Light-as-air formula for rebuilding and strengthening damaged hair
- Hydrolyzed Silk- Restores natural lightweight moisture balance while adding strength and shine
- Sunflower Seed Extract- Natural sunscreen that guards against dryness and color fading or brassiness
Apply a quarter-sized amount of shampoo to wet hair and massage with flat hands from scalp to ends. Rinse thoroughly and repeat if necessary.
Water/Aqua/Eau, Disodium Laureth Sulfosuccinate,C14-16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, Fragrance/Parfum, PEG-120 Methyl Glucose Dioleate, Polyquaternium-7, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camelia Sinesis Leaf Extract, Camelia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Cocamidopropyl Hydroxysultaine, Glycerin, Butylene Glycol, Tetrasodium EDTA, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Hydroxyisohexyl, 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
12 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 730 Minutes
- 510 Minutes
- 11+ Hour
Best Uses
- 37Daily Use
- 35Fine Hair
- 6Oily Hair
- 4Curly Hair
- 4Thick Hair
Describe Yourself
- 24Beauty Conscious
- 19Survivalist / Minimalist
- 7Product Junkie
- 6Budget Shopper
- 4Brand Buyer
Hair Type
- 31Straight Hair
- 19Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Best product for my hair and I've tried many!
I have highlighted, fine hair. Not really thin, but fine. It is wavy and gets frizzy easily. I've tried many shampoos and conditioners and using this shampoo with the It's A 10 mask my hair looks and feels better than with any other product. I'm 55 so there is a limit to how shiny and youthful my ha...
Most Helpful Critical Review
Not for me
The texture of my hair is fine so I am always looking for a volumizing shampoo. I have tried it for a while now and it makes my hair at the roots very oily so I get very little volume from this shampoo. The end of the day almost all of my hair is greasy. Maybe someone with a different texture hair m...
112 results
Horrible
This caused my hair to have a giant tangle after I used it. My hair was so dry and frizzy after using it, getting the tangle out cause my hair to break off. My hair was in good condition before using this. I do have fine hair but this was supposed to be for fine hair.
I would buy this product again and again!!
Hair Type Wavy Hair
Verified Buyer
I have very thin, baby fine hair. This shampoo is awesome and doesn't weigh the hair down!
Increased fullness in my hair
Verified Buyer
I'm a senior citizen who has fine hair that was thinning and this shampoo was recommended to me by my stylist. It has really helped the fullness of my hair. I also use the It's a 10 Miracle Blowdry Volumizer in conjunction with the shampoo. They have made all the difference in how I can style my hair.
Dried out hair
I have thin short hair and this product made my hair feel like dry atraw. Made it very staticy. I do live in Santa Fe in the high desert, so that may impact, but definitely did dry out hair.
No difference and terrible ingredients!
I bought this a few months ago and have used it on and off. I follow the directions but always seem to use more than they state to get a good lather and it smells bitter rather than calming or fruity. I notice no difference in my hair and it tends to actually make my hair feel worse, dry and brittle, hard to detangle (my hair is thin and long). I have been cleaning out my beauty collection and making swaps to clean beauty items and when scanning this on the EWG app, it came up as a 0/100. That's the worst score! It has multiple chemicals considered hazardous and for the bad results and high price I give it a ZERO!!!