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e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
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Highlights
Summary
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2611150
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, PEG-100 Stearate, Phenoxyethanol, Nylon-12, Aminomethyl Propanol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Sodium Benzoate, Silica, Tocopherol. May Contain: Black Iron Oxide (CI 77499), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
Most Helpful Critical Review
Basic and does the job.
I have very hooded eyes with fairly decent lashes. Big wands are a no-go for me. I wanted to try this because of the price and the wand. This applies fairly well, especially after it's been used a couple days. It's not too messy, and in between dry and wet. It layers OK. Not too much flaking, but I...
5009 results
Can't believe it
I can't believe how good this product is, i have a problem w mascaras either not being voluminous enough or smearing under my eyes but this product delivers in both categories, it lengthens too!!
Absolutely amazing
Verified Buyer
Reviewed at

It makes my lashes look so good, I am in love! My lashes look naturally long and has no clumps!
Dries out so fast!
Before I even finish the first swipe it's already dried out on my eyelashes. It's impossible to build because it dries so fast. Zero lengthening power, too. It doesn't clump which is nice I guess, but the cons make this unusable.
Best mascara for the price!!
I love how this mascara is around $9 (when I originally purchased it, it was $7). It works great for everyday use and for going out. I purchased the pitch black & love it. It makes my lashes look so dark & the applicator naturally curls my lashes too. Will be a dedicated e.l.f Lash n' Roll fan forever. The formula is gentle on my eyes and doesnt irritate them even wearing it all day long. Highly recommend!!
Great for 1 min
This has no lasting power. It separates and lengthens my lashes very well when applying it and immediately starts to fade. When i look in the mirrir an hour or two after wearing it, it looks like i forgot to apply any mascara that day.