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e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
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Highlights
Summary
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2611148
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
Most Helpful Critical Review
Basic and does the job.
I have very hooded eyes with fairly decent lashes. Big wands are a no-go for me. I wanted to try this because of the price and the wand. This applies fairly well, especially after it's been used a couple days. It's not too messy, and in between dry and wet. It layers OK. Not too much flaking, but I...
4978 results
best mascara ever
Verified Buyer
Reviewed at

holds up on my lashes so well! barely flakes and has good application
I would definitely recommend and buy this product again!
Dry easy to use. Lashes look naturally curly and full.
New Staple
So I'm always on the lookout for my holy grail mascara. I've had a few done close, but most of the time I have to settle. While this on its own doesn't quite meet that for me, I really enjoy this mascara. It's a dry formula, which is great for anyone who has oily lids and gets the dreaded "raccoon eye" from other mascara. And though it isn't waterproof, this mascara has lasted through weekly therapy sessions. I'm talking heavy crying.. but I still have mascara on when I leave an hour later. I like to layer this mascara with another drugstore favorite and together they are so close to perfect. Long story short- if you have oily lids or plan on tearing up and don't want to use waterproof mascara, you really can't beat this one.
No clumping!!!
This mascara is amazing at coating my lashes evenly all the way to the ends while keeping them clean and separated.
My new fave
I've been a daily CoverGirl Clump Crusher girlie for ages but this is my new go-to! Doesn't clump, doesn't flake. Nice length and volume for everyday wear. Washes off easily with water.