Tab through the images or use the previous or next buttons to navigate each product image
Anastasia Beverly Hills Kiss Theory Lip Balm
or
Earn points on this purchase.
Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657520
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Microcrystalline Wax, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77499), Blue 1 Lake (CI 42090)
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I honestly loved it!
[I received this product in exchange for my honest review] I've been trying the Kiss Theory Lip Balm by Anastasia Beverly Hills in the shade Silk, and I honestly loved it. The first thing that caught my attention was the packaging. It has such an elegant and glamorous look, with that beautiful gold...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
965 results
High shine and great pigmentation
[I received this product in exchange for my honest review] This was such a great surprise, the color pay off is awesome! I've been using this type of lip products for a while now, but usually there's little to no color on them, we'll this was different, very pigmented and high shine that lasted a long time on my lips! This particular shade was gorgeous for fall and winter. I love love love the elegant packaging too, looks like a cigarette! All in all this is a great lippie and I am planning already on getting more shades!
Creamy and Hydrating
[I received this product in exchange for my honest review] I absolutely adore this lip product! I specifically picked this sheer shade and it's lovely with a hint of pink with the slightest bit of glitter. It's so creamy and hydrating. It feels more like a balm and feels so good on my lips. It wore beautifully all day and kept my lips nourished. I am going to buy a backup right away!



I like using it when my lips need a little extra care.
[I received this product in exchange for my honest review] The balm glides on smoothly and feels comfortable on my lips. It absorbs gradually without making my lips feel too greasy. The moisturizing feeling lasts for a while but I need to reapply after eating or drinking to keep my lips soft. It has a mild taste that isn't too noticeable while wearing it. I don't find it distracting, and it doesn't leave a strong aftertaste. It feels lightweight and helps my lips look smoothly without feeling too heavy.

Amazing lipstick 💄
I'm obsessed with Anastasia Beverly Hills lipstick in the shade Frizzy!😍. It's the perfect pink with beautiful sparkles. It glides on easily and has a lovely, comfortable texture. The lipstick is moisturising, so my lips never feel tight or dry. I also love the stylish, compact package - it fits perfectly in my purse without taking up much space🥰. It lasts a long time on my lips, and at the end of the day, I'm still left with tiny sparkles that look so pretty 💕. I'm really happy with this lipstick and can't wait to try more shades.💄


Hydrating
This lipbalm glides smoothly onto my lips and feels hydrating rather than drying! The Vellum shade has more of a brown tone, giving it a nice, natural look. Unfortunately, it comes off pretty easily, so it doesn't have the best staying power. Overall, it's comfortable to wear and applies beautifully, but you'll need to reapply throughout the day!
