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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
Milani Keep It Full Glossy Plumping Balm, a 3-in-1 multitasker that delivers serious shine, balm-like comfort & both immediate and long-term plumping.
Features
- High-shine, high-comfort formula with a gentle cooling sensation
- 1% Maxi-Lip clinically proven to increase lip volume after 4 weeks of daily use
- Conditioning blend of mango seed butter, apricot oil, pomegranate oil & Kalahari melon oil to nourish and moisturize
- 100% saw a clinically measured increase in lip moisture by an average of a 22.5% after just 1 application*
- 100% felt lips were hydrated, nourished and instantly softer & smoother*
- 93% felt all-day hydration and saw smoother looking lips over time*
- *Based on consumer perception & clinical testingting
Benefits
- Vegan & cruelty-free
- Made in Korea
Twist the base 1-2 clicks to dispense the desired amount of balm. The lip pen does not retract. For more intense color, apply additional layers.
Puff: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 6 (CI 15850).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Plumpworthy lips that speak for themselves!
What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and m...
Most Helpful Critical Review
Nice color, minimal "plumping" effect
This is a nice lipgloss. The color is beautiful, and it's easy to handle and apply. Instead of pushing a button like other cream lipgloss plumpers, you twist the bottom to move the color up. You can see it move up easier than others so you know how much product you are using. While I love the color ...
203 results
Very glossy lip plumper
Although this does plump my lips a little, it is very glossy, so a little goes a long way.
Moisturizing, not plumping
I didn't not realize it was more of a lip balm than a lip plumper. It moisturizes 100%, but the "plumping" effect is just a cooling sensation.
Best Balm I Have Discovered
Verified Reviewer
Reviewed at

Best product ever!!!!I discovered this by accident a few months ago and now it is my favorite lip product. I am very fair, but my favorite color is jam, as it can be applied either lightly or heavily for a richer look. It is never too opaque or dark, no matter how much you apply. It makes the lips feel amazing as it lends a cooling effect to dry parched lips.
I would buy this product again
This is the second tube that I have purchased I. Spice. I love its texture and creaminess. I only wish it stayed on longer.
Love the shine and plump!
Great shine to my lips. The plump is not overwhelming. The lipstick goes on very creamy. I'm very pleased with the product.