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Highlights
Summary
Milani's Keep It Full Maxxx Balmshell Plumping Lip Balm is intense pout maximization that meets next-level hydration in a cushiony soft shine balm.
Features
- Loaded with lip-loving ingredients including nourishing mango butter, avocado, jojoba and camellia seed oils + hyaluronic filling spheres & plumping peptides
- Lip MAXXXimizing oversized doe-foot applicator
- Cruelty-Free
- Made in the U.S.A.
Benefits
- Ultra-nourishing, non-sticky formula volumizes lips in just 10 minutes with a soft shine finish
- Instant cooling and tingling sensation for results you can see and feel
- Fan-fave oversized doe-foot applicator designed for an ultra-comfortable application & easy coverage with just one swipe.
- 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
- 100% felt Balmshell made lips appeared more hydrated*
- 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle
Item 2610820
Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.
Hydrogenated Poly(C6-14 Olefin), Ethylene/Propylene/Styrene Copolymer, Pentaerythrityl Tetraisostearate, Persea Gratissima (Avocado) Oil, Menthone Glycerin Acetal, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylhexyl Palmitate, Palmitoyl Tripeptide-38, Camellia Japonica Seed Oil, Tocopheryl Acetate, Capsicum Frutescens Resin, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Helianthus Annuus (Sunflower) Seed Oil, Portulaca Pilosa Extract, Cetearyl Ethylhexanoate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Collagen, Mangifera Indica (Mango) Seed Butter, Flavor/Aroma, Linalool, Limonene, Sucrose Cocoate, Alcohol, Water / Aqua / Eau, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene/Ethylene/Styrene Copolymer, Glyceryl Oleate, Silica Dimethyl Silylate, Butylene Glycol, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Barium Sulfate, Rosin / Colophonium / Colophane, Red 7 Lake (CI 15850).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
plump lips
I love my lip plumping balm it's amazing. I love Milani cosmetics they make some amazing products. This keep it full maxxx balmshell lip plumping balm is awesome. It's a really good size lip balm that will last a good while too. I love the way it's so easy to use and feels so soft on my lips. It def...
Most Helpful Critical Review
Burnt to a crisp
I am traumatized from this product, my lips are my favorite part of my body, I feel Like when I use A product that I'm a buildborad for the company but this product has causes me harm after one use
297 results
I would recommend this product to anyone, it's really goodz
Really pumps and very good price too. I've gotten the Kylie one and this one reminds me of that one.
I DO buy this lip balm again and again
This lip plumping balm by Milani is one of my all time faves!! The shine is long lasting and the plumper is minty enough that it adds color but doesn't hurt. It has a slight floral flavor and is super moisturizing! Definitely recommend!!
Kinda gross kinda not
I bought the 2nd shade and the first thing i noticed is the smell. It smells like chemicals that i can't tolerate. Minimal plumping effects
Amazing lip product
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

As you can tell from the picture, THIS HAS BEEN USEDDDD. And it's because it's that good. I am in love with this product. It's so glossy without being sticky and actually plumps my lips. It also stays on for long and feels very nice on the lips. The color is also very nice.
Didn't love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Looks super cute with the shimmer but will leave your lips feeling kind of odd and tingly. It's a bit sticky for what I prefer. Didn't love this as much as I hoped.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Do all of the Milani Keep It Full plumping lip balms have shimmer in them?
- Asked by sbass
- Official Answer By Milani Cosmetics - Brand EngageHey, thanks for contacting Milani! Not all of our Keep It Full Plumping Lip Balms contain shimmer. We offer a variety of shades, some with a beautiful shimmer finish and others with a more natural, glossy look. This way, you can choose the perfect finish to match your style and preferences. XO, MilaniWas this answer helpful to you