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Highlights
Summary
Milani's Keep It Full Maxxx Balmshell Plumping Lip Balm is intense pout maximization that meets next-level hydration in a cushiony soft shine balm.
Features
- Ultra-nourishing, non-sticky formula volumizes lips in just 10 minutes with a soft shine finish
- Instant cooling and tingling sensation for results you can see and feel
- Lip MAXXXimizing oversized doe-foot applicator
Benefits
- Hyaluronic Filling Spheres, Capsicum & Maxi-Lip deliver an amplified pout
- Loaded with nourishing mango butter, avocado, jojoba and camellia seed oils
- Made in the U.S.A.
Research Results
- 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
- 100% felt Balmshell made lips appear more hydrated*
- 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle
- *Based on consumer perception survey
Item 2641489
Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.
Sparkling Pink: Hydrogenated Poly(C6-14 Olefin), Ethylene/Propylene/Styrene Copolymer, Pentaerythrityl Tetraisostearate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil,Menthone Glycerin Acetal, Ethylhexyl Palmitate, Palmitoyl Tripeptide-38, Camellia Japonica Seed Oil, Tocopheryl Acetate, Capsicum Frutescens Resin, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Helianthus Annuus (Sunflower) Seed Oil, Portulaca Pilosa Extract, Cetearyl Ethylhexanoate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Mica, Mangifera Indica (Mango) Seed Butter, Flavor/Aroma, Linalool, Limonene, Citral, Sucrose Cocoate, Alcohol, Water / Aqua / Eau, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene/Ethylene/Styrene Copolymer, Tocopherol, Calcium Aluminum Borosilicate, Glyceryl Oleate, Silica Dimethyl Silylate, Tin Oxide, Butylene Glycol, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Barium Sulfate, Rosin / Colophonium / Colophane, Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Titanium Dioxide (CI 77891).
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Do all of the Milani Keep It Full plumping lip balms have shimmer in them?
- Asked by sbass
- Official Answer By Milani Cosmetics - Brand EngageHey, thanks for contacting Milani! Not all of our Keep It Full Plumping Lip Balms contain shimmer. We offer a variety of shades, some with a beautiful shimmer finish and others with a more natural, glossy look. This way, you can choose the perfect finish to match your style and preferences. XO, MilaniWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
plump lips
I love my lip plumping balm it's amazing. I love Milani cosmetics they make some amazing products. This keep it full maxxx balmshell lip plumping balm is awesome. It's a really good size lip balm that will last a good while too. I love the way it's so easy to use and feels so soft on my lips. It def...
Most Helpful Critical Review
Burnt to a crisp
I am traumatized from this product, my lips are my favorite part of my body, I feel Like when I use A product that I'm a buildborad for the company but this product has causes me harm after one use
292 results
Love sparkle but not new formula
Verified Reviewer
Reviewed at

Love the sparkle but don't love the new formula. Please don't get rid of the old formula!! It was the best gloss I've ever used - slight shimmer combined with moisture.
Lip plumper maxxxxx
Verified Reviewer
Reviewed at

This is my first time trying the lip plumper maxxxx, I love it!!! It goes good with my bronze beauty.
Glitter gloss
Verified Reviewer
Reviewed at

Slight lip plumping glittery lipgloss. Not sticky, does not burn
Standard lip gloss
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

It's a standard lip gloss, good shine and not too sticky. Reapplied about 3-4x throughout the day which was not bad. I did not see a major difference with the plumpness of my lips but it was moisturizing
Sparkles and Shines
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Very shiny gloss, good to put over lipstick but not enough color on its own