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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
Milani Keep It Full Glossy Plumping Balm, a 3-in-1 multitasker that delivers serious shine, balm-like comfort & both immediate and long-term plumping.
Features
- High-shine, high-comfort formula with a gentle cooling sensation
- 1% Maxi-Lip clinically proven to increase lip volume after 4 weeks of daily use
- Conditioning blend of mango seed butter, apricot oil, pomegranate oil & Kalahari melon oil to nourish and moisturize
- 100% saw a clinically measured increase in lip moisture by an average of a 22.5% after just 1 application*
- 100% felt lips were hydrated, nourished and instantly softer & smoother*
- 93% felt all-day hydration and saw smoother looking lips over time*
- *Based on consumer perception & clinical testingting
Benefits
- Vegan & cruelty-free
- Made in Korea
Twist the base 1-2 clicks to dispense the desired amount of balm. The lip pen does not retract. For more intense color, apply additional layers.
Bisou: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Plumpworthy lips that speak for themselves!
What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and m...
Most Helpful Critical Review
Nice color, minimal "plumping" effect
This is a nice lipgloss. The color is beautiful, and it's easy to handle and apply. Instead of pushing a button like other cream lipgloss plumpers, you twist the bottom to move the color up. You can see it move up easier than others so you know how much product you are using. While I love the color ...
212 results
Finally!
I still remember an old balm i had in a squeezy tube by Nivea called A kiss of shine. It was discontinued eons ago but this took me right back. 20 yrs later. I got spice color and its beautiful. I feel it on my lips which I want but its not gloppy or oily and it doesnt dry quicklyI. m definitely getting more!!!
Best Gloss Balm Pen Ever!
Verified Reviewer
Reviewed at

Best gloss balm pen ever! I love everything about these! The colors formula hydrating packaging everything is wonderful! Love Milani!
10/10
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Loved it , it's not a strong plumper but works perfect for me cause I go big lips, the texture is really soft, the feeling is not strong, and the scent is very gentle
no plumping? no problem!
I do not like strong plumping lip glosses/balms. So when I received this, I read the description that said it was mild w a slight minty tingle. I was very pleased when I used it! As someone who does not want a strong burn, it is perfect. Very glossy, easy to apply. I have since purchased Jam and love it! Great color. will definitely buy more!!
Great color great product
Verified Reviewer
Reviewed at

I bought this thinking wow what a cute shade little did I know it was going to match my lips exactly and make them look so beautiful and plump recently got a lip flip and i can not stress enough how hydrating this plumper is.