This Product |
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Main Benefit |
Helps eliminate brassiness and brighten blonde tone |
Adds instant color vibrancy |
Intense repair to strengthen hair |
Helps to lock in color & restore hair surface quality |
Lock in color and smooths hair surface |
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Secondary Benefit |
Refreshes color and leaves hair soft to the touch |
Protect color between salon visits |
Adds smoothness and reduces frizz |
Adds shine & strength to colored hair |
Creates a glossy effect on hair |
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Formula/Technology |
Color refreshing purple pigments |
Antioxidant shield |
Metal purifier & silk amino acids |
Metal purifier to protect hair from harmful metals in water |
Oleology Technology helps to protect against natural lipid degeneration |
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Recommended Hair Type |
Highlighted, Blonde/Silver |
Fine & Coarse Colored Hair |
Damaged Hair |
Colored & Damaged Hair |
For All Hair Types & Safe for Colored Hair |
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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
Love this shampoo
I love the smell and the way my hair feels when I am washing it with Wella Blonde Rechage. The samphoo is purple in color but it will not stain my hands and I like to use it with the conditioner Wella Blonde Recharge INVIGO. It will leave my hair well hydrated and with a light ashy tone that I love. I received this product complimentary for testing purposes.
This stuff works!
I love this violet shampoo. I've never used any before and decided to give this a try when it was on sale and it does such a good job taking out the brassy tones. Multiple times after I've used it, I've had people ask if I got my hair lightened. love it!!
Love this product for blonde ash hair
Describe Yourself I am a woman who loves makeup and hair products!
Submitted as part of a free sample program
I use this every two days because I've found only washing my hair every two days is best to help the product sink in.
Definitely repurchasing
Describe Yourself Blonde, Color treated hair
Verified Reviewer
Submitted as part of a free sample program
It's good for a daily use but I personally wash my hair every 3-4 days. It doesn't leave a purple or silver cast on your hair. It's also been about 3-4 weeks since my last hair appointment & ive noticed no brassiness or color fading!
Love this stuff times a million
Submitted as part of a free sample program
Ok. 100% love this product. Not only does it leave my locks looking extra silvery but it doesn't stain my hands. Love it! I revived this product complimentary for testing purposes.