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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Highlights
Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639452
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Brown: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
2268 results
Lashes like butterflies:)
I love this mascara! The dark brown shade looks so natural and soft, and it gives my lashes a beautiful curl without clumping. Perfect for everyday makeup — lightweight, long-lasting, and super flattering.
wouldn't choose this mascara
I received this product in exchange for my honest review. Definitely not my favorite mascara, it doesn't hold up too good throughout the day, it dries fast too so your lashes end up looking flat. It flakes easily too. I would use it if i had no other mascara.
Average
[I received this product in exchange for my honest review] Did the job, wasn't in love with it but I didn't hate it. It was pretty average. I really liked the applicator. It lasted most of the day with normal wear and gave just a bit of length
Just okay, I didn't love it and found it difficult to remove
[I received this product in exchange for my honest review] This mascara is good if your looking for something affordable! However, if you're like me and you have grown attached to tubing mascara, this will disappoint you. I just really can never go back to traditional mascara which is what this is. The color was great, super dark and bold and the consistency was nice. I feel like the brush could have been a little bit better, maybe to help elongate those lashes even more. It wasn't my favorite design. I also found that this mascara was difficult to remove and it caused me to have raccoon eyes for a few days even with multiple attempts at removal. For me, this mascara missed the mark unfortunately,
Love it!
[I received this product in exchange for my honest review] Long lasting mascara with a curved want to catch every lash. Feels lightweight and covering. Not too thick or clumpy. No irritation to sensitive eyes either.
