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PATTERN Hydration Shampoo
Summary
Boosted with 10 nourishing oils, PATTERN's creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Benefits
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin
- Contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Aloe and honey are natural humectants that attract hydration. Coconut Oil is known to seal in hydration.
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- PATTERN's Hydration Shampoo is a 2025 Allure Hair Best of Beauty Award for Hydration Shampoo
Research Results
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- 92% agreed this shampoo is creamy.*
- *Based on a 60-subject consumer perception study after 1 week of use.
Formulated Without
- Parabens
- Formaldehyde & Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- SLS/SLES
- Synthetic Fragrance (less than 1%)
- Triclocarban & Triclosan
- Gluten
Item 2552733
Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Most Helpful Positive Review
I was already a fan
I was already a fan of the Clarifying Shampoo, but I found that it was a little too strong for every poo use. I tried another brand that is black female owned and is also marketed towards curls/textured hair. Their products were okay, but it wasn't love. I came back to Pattern and ordered the Hydrat...
Most Helpful Critical Review
Squeaky Clean & Stripping
I was super excited to try this shampoo from Ms.Tracy, however, this shampoo was a hard miss for my 3c/4a hair. While lathering my hair it feels very luxurious and it gives a great lather so you feel like your hair getting cleaned properly. When I rinsed it out my hair felt very moisture deprived an...
4460 results
Truly the BEST out there !!
I have tried so many shampoos in the past that have not worked for my dry, thick, 4A/4B hair until this product. I love this product so much because it smells good, gets my hair/scalp clean while not stripping it, detangles and defines my curls all at the same time. This shampoo has truly saved my life. I've dreaded wash day in the past because it's takes forever and my hair is a lot to manage but ever since I've used this product it has cut my wash days in HALF! Thank you Tracee Ellis Ross. I am so thankful for this product. I tell everyone about it !!
Love it, but I'm Allergic
I bought the shampoo and conditioner and on the first day of use I broke out into a rash and thought maybe it was something I ate that day. One day i just used the conditioner and was fine, no reaction, however I used the shampoo again today and the same rash returned. I love how it is for my hair but hate that I'm allergic to something in it.
Great Moisturizing Shampoo for 4c Hair
Hair Type Very Curly Hair
The Lather is top notch and left mt hair softer than usual.
love the smell of it, luxury
The conditioner isn't too thick or overly oily. love this for my 3b/3c curls mixture I have. I have been struggling most of my life trying to use products that are inexpensive vs a little on the 40-50 dollar range. 🙏Thank you Ms. Ross for your hair care line. My hair felt like butter when I put it in my hair, smell reminds me of the Holy oil at church, and overall my hair has BARELY any tangles, frizz, or matts from being asleep. 🙏Again, Thank you very much.
Wouldn't recommend
I bought this shampoo to hydrate my hair but I don't think it did anything to it. The shampoo didn't lather and my hair still felt dirty after washing it.