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PATTERN Hydration Shampoo
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Summary
Boosted with 10 nourishing oils, PATTERN's creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Benefits
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin
- Contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Aloe and honey are natural humectants that attract hydration. Coconut Oil is known to seal in hydration.
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- PATTERN's Hydration Shampoo is a 2025 Allure Hair Best of Beauty Award for Hydration Shampoo
Research Results
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- 92% agreed this shampoo is creamy.*
- *Based on a 60-subject consumer perception study after 1 week of use.
Formulated Without
- Parabens
- Formaldehyde & Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- SLS/SLES
- Synthetic Fragrance (less than 1%)
- Triclocarban & Triclosan
- Gluten
Item 2552733
Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool
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Reviews
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Most Helpful Positive Review
I was already a fan
I was already a fan of the Clarifying Shampoo, but I found that it was a little too strong for every poo use. I tried another brand that is black female owned and is also marketed towards curls/textured hair. Their products were okay, but it wasn't love. I came back to Pattern and ordered the Hydrat...
Most Helpful Critical Review
Squeaky Clean & Stripping
I was super excited to try this shampoo from Ms.Tracy, however, this shampoo was a hard miss for my 3c/4a hair. While lathering my hair it feels very luxurious and it gives a great lather so you feel like your hair getting cleaned properly. When I rinsed it out my hair felt very moisture deprived an...
4454 results
Horrible smell
The shampoo straight up smells like perm solution from the 80s. Not only that but the smell last for like three days, even after washing my hair with a different brand of shampoo. After one wash, I threw the whole bottle out. Highly do not recommend if you're sensitive to smell smells
This product brought my curls back from the dead.
After years of bleaching and constantly wearing my hair in a ponytail, never bothering to care for it properly… eventually, my curls fell to a messy, frizzy wave pattern. I'm on my second bottle of this. Paired with the lightweight conditioner, my curls have started to return! I've always had loose spirals, 3A hair type my whole life. Using this, the conditioner, and the leave in has had my hair air drying back in my spiral pattern without even trying. It's very moisturizing, has minimized frizz, and brought me from a sad, messy hydrating 2B pattern back to having curly hair again with hardly any effort at all (I'm very lazy with my hair)… I love it!
Worth my money
I got the small bottle as I didn't want to get too much product incase it didnt work well if my hair didnt like it. I could have gotten it and been fine! Im highley satitfied ! If you want an affordable option . This is it!
Awesome product!
Hair Type Wavy Hair
I love this product, it makes my curls look amazing!
Solid buy
Hair Type Very Curly Hair
As someone who struggles with dry hair not due to over processing, it's hard to find a shampoo that's truly hydrating. This does the trick for sure. I've noticed that my styles have been maintaining moisture for longer stretches of time before needing a refresh. I've used cheaper hydrating shampoos and this one so far has been the best.