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PATTERN Hydration Shampoo #1
PATTERN Hydration Shampoo #1

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PATTERN Hydration Shampoo

Item 2565533

$45.00
Size:25.0 oz
  • Available to ship
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Summary

Boosted with 10 nourishing oils, PATTERN's creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.

Details

Benefits

  • Cleanses your hair and scalp
  • Removes buildup and dirt without stripping away moisture
  • Hair is left healthy and hydrated
  • Perfect for dry hair
  • Infused with Biotin
  • Contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
  • Aloe and honey are natural humectants that attract hydration. Coconut Oil is known to seal in hydration.
  • Great for all hair types
  • Clean and subtle scent
  • Great for 3B-4C curls
  • Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.

Research Results

  • 97% agreed using this shampoo made their hair feels completely clean.*
  • 94% agreed this is gentle on their hair.*
  • 94% agreed this shampoo helped them detangle while washing.*
  • 92% agreed this shampoo is creamy.*
  • *Based on a 60-subject consumer perception study after 1 week of use.

Formulated Without

  • Parabens
  • Formaldehyde & Formaldehyde-Releasing Agents
  • Phthalates
  • Mineral Oil
  • Retinyl Palmitate
  • Oxybenzone
  • Coal Tar
  • Hydroquinone
  • SLS/SLES
  • Synthetic Fragrance (less than 1%)
  • Triclocarban & Triclosan
  • Gluten

How To Use

Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Review Snapshot

by PowerReviews

4432 ReviewsWrite a Review
74%
of respondents would recommend this to a friend
Ratings Distribution
Pros
3Smells Great
2Cleansing
2None
2Hydrating
2Cleansing
Cons
3Drying
1Caused hair loss
1Alcohol as second ingredient
1Breakage
1Drying
Best Uses
1Curls
1As a normal shampoo
1Wash days and in between
1Shampoo
1Best use with every weekly wash and go.
Describe Yourself
12C/3A curls
1White and Latina mix hair
1I have naturally curly hair.
1Coarse, curly, dry hair looking for hydration
1Thick, ethnic hair
Hair Type
19Very Curly Hair
3Wavy Hair
1Straight Hair
Most Helpful Positive Review
I was already a fan

I was already a fan of the Clarifying Shampoo, but I found that it was a little too strong for every poo use. I tried another brand that is black female owned and is also marketed towards curls/textured hair. Their products were okay, but it wasn't love. I came back to Pattern and ordered the Hydrat...

Versus
Most Helpful Critical Review
Squeaky Clean & Stripping

I was super excited to try this shampoo from Ms.Tracy, however, this shampoo was a hard miss for my 3c/4a hair. While lathering my hair it feels very luxurious and it gives a great lather so you feel like your hair getting cleaned properly. When I rinsed it out my hair felt very moisture deprived an...

4432 results

Beautiful curls

Submitted 7 days ago

By WiniF

From Philadelphia

It make my curls so soft

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New fav shampoo

Submitted 18 days ago

By Lauren

From San Luis Obispo

Hair Type Very Curly Hair

Makes my hair so so soft but still keeps my curls looking nice! I like to pair it with their medium conditioner. Also smells really nice

Bottom Line Yes, I would recommend to a friend

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Not for fine hair

Submitted 22 days ago

By curly

From Lexington, KY

My hair is fine, but is usually dry so i was hoping this would help. My hair gets greasy withinv two days now and i have actual clumps of hair falljng out. I also have a rash at the nape of my neck. My skin isn't usually super sensitive, but my scalp hated it. If you don't have fine hair, it might work for you.

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Best shampoo for dry 4 type hair!

Submitted 23 days ago

By h

From chicago

i have 4b/4c dry hair and have been using ogx shampoo & conditioner since it was affordable and did some nice damage to my hair.. i seen that this and their hydrating conditioner was on sale and decided to try. it did my hair justice and i already felt a difference in the first wash! it was amazing. i recommend 100%! honestly worth the price

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I will forever repurchase this

Submitted 1 month ago

By Caleb

From Grand forks, ND

Hair Type Very Curly Hair

This shampoo is so luxurious feeling, wonderful lather without the stripping. Rich scent, beautiful texture that reminds me of a pearl. It doesn't leave my hair stripped like other shampoos. It cleans very well and doesn't irritate my dry scalp, it defines my hsir as well

Bottom Line Yes, I would recommend to a friend

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