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PATTERN Hydration Shampoo #1
PATTERN Hydration Shampoo #1

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PATTERN
 Hydration Shampoo

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$12.00

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Details

Benefits

  • Cleanses your hair and scalp
  • Removes buildup and dirt without stripping away moisture
  • Hair is left healthy and hydrated
  • Perfect for dry hair
  • Infused with Biotin
  • Contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
  • Aloe and honey are natural humectants that attract hydration. Coconut Oil is known to seal in hydration.
  • Great for all hair types
  • Clean and subtle scent
  • Great for 3B-4C curls
  • Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.

Research Results

  • 97% agreed using this shampoo made their hair feels completely clean.*
  • 94% agreed this is gentle on their hair.*
  • 94% agreed this shampoo helped them detangle while washing.*
  • 92% agreed this shampoo is creamy.*
  • *Based on a 60-subject consumer perception study after 1 week of use.

Formulated Without

  • Parabens
  • Formaldehyde & Formaldehyde-Releasing Agents
  • Phthalates
  • Mineral Oil
  • Retinyl Palmitate
  • Oxybenzone
  • Coal Tar
  • Hydroquinone
  • SLS/SLES
  • Synthetic Fragrance (less than 1%)
  • Triclocarban & Triclosan
  • Gluten

Item 2552731

How To Use

Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Reviews

Write A REVIEW

Review Snapshot

by PowerReviews

4468 ReviewsWrite a Review
75%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
I was already a fan

I was already a fan of the Clarifying Shampoo, but I found that it was a little too strong for every poo use. I tried another brand that is black female owned and is also marketed towards curls/textured hair. Their products were okay, but it wasn't love. I came back to Pattern and ordered the Hydrat...

Versus
Most Helpful Critical Review
Squeaky Clean & Stripping

I was super excited to try this shampoo from Ms.Tracy, however, this shampoo was a hard miss for my 3c/4a hair. While lathering my hair it feels very luxurious and it gives a great lather so you feel like your hair getting cleaned properly. When I rinsed it out my hair felt very moisture deprived an...

4468 results

Fantastic!

Submitted 3 days ago

By Sam

From NC

Hair Type Wavy Hair

I actually felt the softness of my hair before using the conditioner. It did exactly what I had hoped it would.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Will continue to buy

Submitted 3 days ago

By Tiki

From Wichita Falls,TX

Love that a little goes a long way. My hair feels very moisturized. Will definitely continue to buy.

Was this review helpful to you?
I love the shampoo it is very good for my hair and my grandd

Submitted 10 days ago

By Lisa

From Springfield Massachusetts

Hair Type Wavy Hair

I love the hydration shampoo it really moisturizes my hair and my granddaughter's hair

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love this shampoo but the ingredients look different

Submitted 1 month ago

By Candies

From NY

Hair Type Very Curly Hair

I have used this shampoo for about 4 years, but has anyone noticed that, the word Hydration on the bottle was yellow but now it's black? And, the ingredients look different than the original. The way the ingredients look on the Ulta website, looks different than what you get on the shelf (the bottles that have "Hydration" in black rather than yellow).

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
i buy regularly for my granddaughter

Submitted 1 month ago

By Brenda

From Greensboro, NC

Hair Type Very Curly Hair

good for coily hair

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Questions

Ask a Question

Q&A

Showing 3 out of 3 Questions
Q
Is this product good for 3A hair?
Asked by Lulu
Official Answer By Pattern Beauty - Brand Engage
Thanks for your question! Yes, our Hydration Shampoo is suitable for 3A curls. It gently cleanses while helping maintain moisture. Many members of our community enjoy it as part of their wash day routine.Was this answer helpful to you
Q
Is this product sulfate-free?
Asked by Lulu
Official Answer By Pattern Beauty - Brand Engage
Yes! Our Hydration Shampoo is sulfate-free and formulated without SLS or SLES.Was this answer helpful to you
Q
I have relaxed hair. Can I use this product on my relaxed hair?
Asked by Linda
Official Answer By Pattern Beauty - Brand Engage
Yes, this is a gentle moisture-rich cleanser for all hair types.Was this answer helpful to you