Rated 4.51 out of 5 stars
Most Helpful Positive Review Hooked and Loving It
I'm brand new to Pattern and it's completely life changing for me! I always say that my hair has everything you don't want in hair - it's curly, wavy, thick, and difficult to style. I've only ever used Garnier Fructis shampoo, conditioner, and various stying products for years and years, and I will never go back to it. For as long as I can remember, my hair has looked dry and always hard to keep in its place after styling it; and my scalp has always been dry, itchy, and flaky. I was finally tired of it! I went into Ulta and asked the store's Hair Health Specialist which hair care brand and type of hair care products I should use to treat my dry hair and scalp. The Specialist recommended Pattern to me and which shampoo and conditioner, and styling product to use for healthier, moisturizing hair and scalp. This morning was the first time I used all three and my hair has never - ever - felt better!!! For the first time in my life that, I can recall, my hair and my scalp look and feel hydrated and nourished!!!!!!!!!!!!!!!!!!!!!! I never knew what it meant to have nourished hair. I thought my hair was already nourished. I have never known what hydrated hair care is supposed to feel like. The Hair Health Specialist that helped me was beyond amazing! She's definitely a specialist about healthy hair because she knew all about the molecular and structural differences that are naturally between straight and curly hair. And I learned so much about how and why curly hair needs extra hydration; why my hair is so frustrating to manage; and why certain chemicals, like sulfates, are bad to use. I left the store feeling more excited and positive about my hair than I can ever remember. As testament to using Pattern, today was the very first day that, I know of, when I did not scratch my scalp because of it's itchiness and flakiness, and I didn't feel self-conscious for scratching my hair several times during a 5 minute period. I truly feel this is brand is so revolutionary for my hair and my confidence.
Most Helpful Critical Review Squeaky Clean & Stripping
I was super excited to try this shampoo from Ms.Tracy, however, this shampoo was a hard miss for my 3c/4a hair. While lathering my hair it feels very luxurious and it gives a great lather so you feel like your hair getting cleaned properly. When I rinsed it out my hair felt very moisture deprived and super squeaky clean to the point where I could run my fingers through my hair and it would make that squeaky sound. I was very put off by this. However when I applied the medium conditioner from the line the conditioner instantly soaked into my strands and glided beautifully. Personally, I wouldn't buy this hydrating shampoo again but I'm willing to try to the new Clarifying shampoo from Pattern. Hopefully the Clarifying shampoo will be better.
Reviewed by 1450 customers Nice
Z from Maryland
I love the way this shampoo cleans my scalp and hair. Small size is great for work ( I sometimes have to stay overnight) and a little goes a long way.
I would buy this product again and again!
Val from Augusta GA
I followed the instructions on the bottle. Lathered my hair and repeated. It felt really hydrating and made my hair and scalp feel great! I followed up with the Pattern Leave-in Conditioner.
Desireé from ???
Okay half of these reviews sound fake. But 1. My hair does feel clean but doesn't really feel moisturized. 2. I noticed my scalp getting dry? 3. I have noticed quite a bit of shedding but I also have pretty thick hair so that's normal but sometimes it does feel like a excessive amount of hair? But I will keep an eye on it and make any updates here 😊
Hair Falling Out
samehh from idaho
the first bottle I bought of this shampoo I was in LOVE. My curls where so defined and bouncy. then I bought my second bottle and I notice my hair was falling out a lot more then more, clumping together same day as washing, and extremely dry. I stopped using this(and the medium conditioner) and my hair is back to its normal self within 2 weeks. I'm extremely disappointed.
Great but inconsistent
Kpettis from Costa Mesa, Ca
The first time I purchased this shampoo it was thick and worked great. Hydrating. The second time I pitched it was runny and it was as if someone added a bunch of water to it. Very strange. It still worked well but was confused about the consistency.
Best shampoo ever!
Seagoat from WV
I'm so in love with this shampoo, my hair has more definition and overall had done a 360!
Does what it needs too.
AngieT from Duncan, OK
I've enjoyed using Pattern shampoo. I use it with the conditioner. It makes my hair soft and manageable. Doesn't weigh it down.
Ulta shopper from Connecticut
After using this product over a two month period I began to notice chunks of hair falling out in the shower along with developing bald spots.
Kay from PA
I purchased this for my niece. She's biracial and struggles with knots and tangles. Doing her hair on her own isn't easy and she's caused a lot of damage to her curl pattern and created breakage. Just one use of this line - shampoo, conditioner and leave-in brought her curl pattern back to life. A brush slid right through her hair without resistance. It's literally been a miracle product for her
Love the product, but Ulta needs to ship with care
Catbird from Wilmington, NC
My hair loves this shampoo. I wash my curls 1-3 times a week because I live in the humid South near in the beach. It works very well with Pattern conditioner.
Hair falling out
Unhappycamper from Chicago, IL
I bought the shampoo, clarifying shampoo, and conditioner. Since I started using it I've been noticing an unusual amount of hair fall out. I tried using my previous shampoo and conditioner and noticed a big difference in fall out. Used Pattern one more time to be sure, and yup, it's the products. Waste of money.
I don't recommend shampoo, conditioner or towels!
Lili from San Francisco
Honestly I like the styling cream and gel but be aware it's very oily! But let me tell y'all how horrible this shampoo and conditioner is for my hair! At first I opened it and the smell was weird to me and after using it for a week my hair has been falling out more than ever! It's horrible! The towel I bought from pattern too just sucks honestly, it's so small and it doesn't wrap around my head at all. There's literally no use for it!
Hair Holy Grail
Irish Curls from Florida
I have tried every hair product in my 62 years. This line is perfection. My hair is soft and shiny and my curls are defined and beautiful.
Not Hydrating for my 4C Hair
LotusBud21 from Murrieta, CA
I really wanted to like this line. I bought the small travel sizes just to try it out. I was so disappointed. I have very fine 4C hair and I was not impressed with how my hair felt after shampooing. I need moisture and hydration so I expected my hair to feel soft. It felt dry. It wasn't the worst I've used, which is why I gave it a 2 star rating but I expected better.
I would buy it again
Britt from Myrtle beach SC
It's great product hard to find
Sister from Roselle NJ
Using this product on my 4C hair it's not brittle or dry. The definition is absolutely amazing. My tight coil's are loving the heavy cream conditioner, moisturizer and shampoo. Living on the East Coast where the climate change every season this did very well for me in the winter waiting to see the results for the bringing summer will keep you posted.
Clarifying Yet Moisturizing Shampoo
Nellie from New York
I have only used it twice, but it seems very moisturizing yet really cleans my scalp.
This saved my hair
Sandy from New Jersey
I had extremely dry hair. My scalp was super dry, and hair was falling out A LOT. I noticed the difference after one use. My hair no longer falling out, very shiny, moisturized and soft. Whether I curl it or blow dry it, I always get compliments. Cannot be without it.
A great clarifying shampoo!
Renee D from Washington DC
I'm generally underwhelmed when it comes to shampoo. However, I really liked this one! I would say it's more of a clarifying shampoo than a moisturizing shampoo (which is why I gave it 4 stars and not 5), but I really like it and will definitely purchase it again.
Never Going Back
JessFromTex from Dallas, TX
I absolutely love this shampoo! It has a great lather and I'll never go back to the previous brand I was using.
Lu from Washington
I knew I loved it on the first try! It really does hydrate my curls without having my hair feel too heavy. I definitely recommend it
YaadGyal from New York, NY
I love this shampoo. I ACTUALLY feel the moisture after I rinse It out. It's the only product from this line that I've tried so far but t won't be the last.
Love Love Love it!!!
Patricia from FL
This is hands down the best shampoo I've ever used in my life. I will never use another if it's up to me. No complaints only joy! Curly hair joy.
I would buy this product again and again!
Dee from Pennsylvania
Lori from Hutto tx