Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Pureology Hydrate Hair Treatment Mask For Hair Shine & Hydration
or
Earn points on this purchase.
Highlights
Summary
Pureology Hydrate Hair Treatment Mask provides up to 72 hours of hydration, detangles, and leaves dry, color treated hair full of soft, bouncy movement. This silicone free formula provides hair shine and intensive moisture to hair, with no heavy feel or weighing it down at all.
Benefits
- Weightless, all-day softness with hair shine
- Instantly detangles for effortless styling
- Free from parabens and mineral oil
- Antifade Complex® for color-treated hair
Research Results
- Delivers up to 72 hours of deep hydration
- 93% agree hair feels weightless & has bouncy movement
- Jar and cap made with 99% recycled plastic**
- *Based on consumer test results
- **Excluding labels
Item 2649294
Use weekly. Gently massage a generous amount of the mask into clean, damp hair, focusing on the mid-lengths to ends. Leave on for 5 minutes, then rinse thoroughly. For best results, use as part of the Hydrate regimen, including Hydrate shampoo and Hydrate Glow Oil.
Aqua / Water / Eau, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Isopropyl Myristate, Cetyl Esters, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Butyrospermum Parkii Butter / Shea Butter, Tartaric Acid, Parfum / Fragrance, Benzyl Alcohol, Caprylyl Glycol, Salicylic Acid, Linalool, Tocopherol, Camellia Oleifera Seed Oil, Butylene Glycol, Panthenol, Carvone, Geraniol, Limonene, Citrus Aurantium Peel Oil, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Pogostemon Cablin Oil, Beta-caryophyllene, Geranyl Acetate, Lavandula Oil/extract, Ethylhexyl Salicylate, Citrus Limon Peel Oil, Citric Acid, Ci 17200 / Red 33, Ci 42090 / Blue 1
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Eva Nyc
Therapy Session Deep Conditioning Hair Mask
OLAPLEX
No.3PLUS Complete Bond Repair Pre-Shampoo Hair Treatment
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
BaBylissPRO
Nano Titanium Professional Ultra-Thin Flat Iron
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Redken
All Soft Argan-6 Hair Oil for Repair and Shine
Redken
All Soft All-In Mask Deep Conditioning Hair Mask for Dry, Brittle Hair
Redken
All Soft Moisture Restore Leave-In Treatment with Hyaluronic Acid
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I loved
[I received this product in exchange for my honest review] The Pureology Hydrate Treatment Mask is hands down one of the best deep conditioning masks I've ever used. From the very first use, I could feel a huge difference in my hair's softness, moisture, and manageability. The texture is rich and cr...
Most Helpful Critical Review
Left Hair Feeling and Appearing Lifeless
[I received this product in exchange for my honest review] As a melanin-rich lady with delicate, natural 4C textured hair (that was recently permed), I'm deeply disappointed with the outcome after using the Pureology Hydrate Treatment mask. The creamy and thick hair mask seemed to make my hair feel ...
180 results
Hydrating
Good conditioner doesnt build up but I wouldnt pay full price for it thats just me though
Go Back To The Old Formula
This product is still pretty good but isn't what it used to be. It previously had a nice coconut smell and made my hair very soft and gave it a lot of body. It now has a weird herby smell and not really in a good way. It smells like nutmeg or some weird spice you'd put in thanksgiving stuffing. I am unlikely to repurchase this again as the product it used to be was something I used for many years and really enjoyed.
Wonderful product...ruined
I was a loyal user of this product for 8 years. It was *the* answer for my hair because of the amount of color and processing I do to it. The smell was fragrant and enjoyable, and best of all, my hair was easy to comb, soft, and healthy. Why on earth Pureology felt like they needed to change it is beyond me. The product now smells like my husband's deodorant, and despite multiple uses, my hair is no longer soft and healthy after using. Instead, my hair is difficult to comb and has a brittle texture. After using the new formula, my hair is dry and has increased breakage. It is so disappointing.
Crap
Hair Type Straight Hair
Idk who is giving this a good review—says it's supposed to leave your hair soft and easy to comb through—yeah no. Total opposite. My hair is friggin squeaky, feels like straw and I could barely get the comb through it after using this. Hate it. Terrible product. I use the purology hydrate shampoo and conditioner and do really like that so thought that this would be a good addition—absolutely not. What the heck purology!?!? Horrible product.
If it's not broke don't fix it
They've replaced this new hydrate product for the hydrate soft(which was the absolute best hair mask ever!) and the regular hydrate mask and its just awful now. My hair is so dry, its hard to work through your hair and the smell is so bad! It now smells like harsh menthol. The hydrate soft use to smell like beautiful flowers and the regular hydrate smelled like coconuts. Please please please bring back the old hydrate soft!!