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Highlights
Summary
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Item 2589587
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 20 out of 47 Questions
- Q
I am a natural redhead going gray naturally so im looking for a color that would help fill in bare/thinning spots rather than covering all my gray. Would the darker of the 2 color tone option work for me? I think the red tone option would be too dark for me.
- Asked by Cathy
- Official Answer By Madison Reed - SyndicationYou could try this to see if it will blend with your current color or you can mix the two to add more red to the darker shade to get a more blended match.Was this answer helpful to you
- Q
Would I go lighter than my hair color or try to match it
- Asked by Debbie
- Official Answer By Madison Reed - SyndicationHello! You would want to match The Great Cover up to the color you use on your hair.Was this answer helpful to you
- Q
What color is this
- Asked by Adel
- Official Answer By Madison Reed - SyndicationHello! The particular photo shown is Sienna.Was this answer helpful to you
- Q
Can I hair with product on it ?
- Asked by Nan
- Official Answer By Madison Reed - SyndicationHello! Yes, this can be used in hair with product in it. You can actually spray a mist of hairspray on the roots prior to applying this, and after, to lock it onto your hair until your next shampoo.Was this answer helpful to you
- Q
Any allergic reactions reported?
- Asked by Gigi
- Official Answer By Madison Reed - SyndicationHair products contain ingredients which may cause a sensitivity. We always recommend you do a sensitivity test before coloring your hair. Perform a sensitivity test at least 48 hours before use. This test represents an important precaution. However, be aware that even if a sensitivity test has been carried out you may still experience a reaction. The sensitivity test is not a guarantee of avoiding future allergic reactions. Always consult a doctor if you have any questions or concerns.Was this answer helpful to you
- Q
I use a dark blonde product but cannot bring the aerosol on a plane. What color would I use? Thank you.
- Asked by Luv2Run
- Official Answer By Madison Reed - SyndicationHello! Pinoli/Cascata Blonde Duo is the best match for blonde. If your hair leans between blonde and light brown, you could use Sabbia Light Brown instead.Was this answer helpful to you
- Q
Is it safe or Can you leave the product overnight if you plan to shower the next day?
- Asked by Fe
- Official Answer By Madison Reed - SyndicationHello! Yes, this product can be left on from shower to shower, no matter the frequency.Was this answer helpful to you
- Q
Is this product ppd free?
- Asked by Sue
- Official Answer By Madison Reed - SyndicationHello! Yes, all Madison Reed products are free of PPD.Was this answer helpful to you
- Q
i have very blond hair. will this work on grey roots
- Asked by bridget
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is meant for covering grays and new growth from shampoo to shampoo.Was this answer helpful to you
- Q
Are the ingredients curly girl approved?
- Asked by Amanda
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is temporary and shampoos off. It works great on all hair textures.Was this answer helpful to you
- Q
If I use Madison Reed root touch up in Golden Medium Brown 6G Dervio, which color should i order for the brow filler/ root touch up powder?
- Asked by Christine
- Official Answer By Madison Reed - SyndicationHi! For best results and coverage, we recommend using a Root Touch Up Powder that is close in color with your natural color (not the permanent color used). For example, if your natural color (as it grows from the roots) is a dark brown, we can recommend using our Ombra Root touch Up Powder.Was this answer helpful to you
- Q
What color should i get if my hair color is a chocolate red/brown?
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Do you have to use this on dry hair?
- Asked by RSS
- Official Answer By Madison Reed - SyndicationHello! Yes, we do recommend using this product on dry hair for best results.Was this answer helpful to you
- Q
I've not colored my hair in years. I have salt and pepper hair that is mostly white on top in the front. I'd like to add some dimension near the root area of a couple sections but am unsure if I should get dark brown or black. Which would you recommend?
- Asked by Alice in Dallas
- Official Answer By Madison Reed - SyndicationHi! We can recommend using our Legno Black.Was this answer helpful to you
- Q
What color root touch up should I use if I colored previously with 5NGM?
- Asked by Grey
- Official Answer By Madison Reed - SyndicationHello, we can recommend continuing with your Catabia Brown 5NGM for your root touch up applications or using our Root Perfection Calabria. Root Perfection was created for those who color their hair in salons, and who are looking for a quick touch-up for gray roots in between salon visits. The Root Perfection kit includes just enough to only cover the visible roots at the hairline and part line and works in just 10 minutes. For regular at-home colorers, Radiant Cream Color is permanent while creating a sophisticated, multi-dimensional salon-fresh color result, available in a larger range of shades, and contains enough color for a full-head (full roots) application. To refresh your mid-ends (already color treated hair), we can recommend using our Amaretto Gloss.Was this answer helpful to you
- Q
If I use Madison Reed root touch up in Golden Medium Brown 6G Dervio, which color should i order for the brow filler/ root touch up powder?
- Asked by Christine
- Official Answer By Madison Reed - SyndicationHi! For best results and coverage, we recommend using a Root Touch Up Powder that is close in color with your natural color (not the permanent color used). For example, if your natural color (as it grows from the roots) is a dark brown, we can recommend using our Ombra Root touch Up Powder.Was this answer helpful to you
- Q
What color should i get if my hair color is a chocolate red/brown?
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Do you have to use this on dry hair?
- Asked by RSS
- Official Answer By Madison Reed - SyndicationHello! Yes, we do recommend using this product on dry hair for best results.Was this answer helpful to you
- Q
I've not colored my hair in years. I have salt and pepper hair that is mostly white on top in the front. I'd like to add some dimension near the root area of a couple sections but am unsure if I should get dark brown or black. Which would you recommend?
- Asked by Alice in Dallas
- Official Answer By Madison Reed - SyndicationHi! We can recommend using our Legno Black.Was this answer helpful to you
- Q
What color root touch up should I use if I colored previously with 5NGM?
- Asked by Grey
- Official Answer By Madison Reed - SyndicationHello, we can recommend continuing with your Catabia Brown 5NGM for your root touch up applications or using our Root Perfection Calabria. Root Perfection was created for those who color their hair in salons, and who are looking for a quick touch-up for gray roots in between salon visits. The Root Perfection kit includes just enough to only cover the visible roots at the hairline and part line and works in just 10 minutes. For regular at-home colorers, Radiant Cream Color is permanent while creating a sophisticated, multi-dimensional salon-fresh color result, available in a larger range of shades, and contains enough color for a full-head (full roots) application. To refresh your mid-ends (already color treated hair), we can recommend using our Amaretto Gloss.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
11043 results
I don't think I will buy this again
Hair Type Very Curly Hair
The compact was all broken up when I received it so I'm not able to really use it as intended. I have to be careful that I set the case down flat on a surface where it won't be touched so that I don't get it all over me when I use it.
Amazing
Reviewed at
where have you been all my life !!!best root touchup and brow liner .
Good for a day
Reviewed at
It worked well but it didn't last overnight, where my head touched the pillow.
This is what you need!
Reviewed at
I have searched and searched for a product to cover the grays in between hair coloring, and this is the best. It's also approved by my awesome hairdresser, as many other products leave a build up that is hard for hair coloring to get through. Work at blending this color and it looks great. Highly recommend!
Not worth the price
For very little product, its not worth it and doesn't do a great job. Same goes for color wow root touch uo. Both of these are overpriced, very little product and dont do a great job at covering up