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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
- Pro tip: use Pinoli/Cascata Blonde Duo to refresh blonde highlights
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 5 out of 37 Questions
- Q
If I use Madison Reed root touch up in Golden Medium Brown 6G Dervio, which color should i order for the brow filler/ root touch up powder?
- Asked by Christine
- Official Answer By Madison Reed - SyndicationHi! For best results and coverage, we recommend using a Root Touch Up Powder that is close in color with your natural color (not the permanent color used). For example, if your natural color (as it grows from the roots) is a dark brown, we can recommend using our Ombra Root touch Up Powder.Was this answer helpful to you
- Q
What color should i get if my hair color is a chocolate red/brown?
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Do you have to use this on dry hair?
- Asked by RSS
- Official Answer By Madison Reed - SyndicationHello! Yes, we do recommend using this product on dry hair for best results.Was this answer helpful to you
- Q
I've not colored my hair in years. I have salt and pepper hair that is mostly white on top in the front. I'd like to add some dimension near the root area of a couple sections but am unsure if I should get dark brown or black. Which would you recommend?
- Asked by Alice in Dallas
- Official Answer By Madison Reed - SyndicationHi! We can recommend using our Legno Black.Was this answer helpful to you
- Q
What color root touch up should I use if I colored previously with 5NGM?
- Asked by Grey
- Official Answer By Madison Reed - SyndicationHello, we can recommend continuing with your Catabia Brown 5NGM for your root touch up applications or using our Root Perfection Calabria. Root Perfection was created for those who color their hair in salons, and who are looking for a quick touch-up for gray roots in between salon visits. The Root Perfection kit includes just enough to only cover the visible roots at the hairline and part line and works in just 10 minutes. For regular at-home colorers, Radiant Cream Color is permanent while creating a sophisticated, multi-dimensional salon-fresh color result, available in a larger range of shades, and contains enough color for a full-head (full roots) application. To refresh your mid-ends (already color treated hair), we can recommend using our Amaretto Gloss.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 4Wavy Hair
- 3Straight Hair
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
10822 results
Works Great
Reviewed at
Works great! Product come in the same size case but less product and it cost more.
Terrible
Didnt help at all
Easy To Use With Great Coverage
Reviewed at
I really love this product ever since I discovered it. It covers fly-away grays and root grow-outs. East to use & doesn't smudge.
LOVE THIS PRODUCT!!
Hair Type Straight Hair
Highly recommend this product! It works GREAT! Covers the grey hair up perfectly.
I'd say this more dark brown looking
Reviewed at
However it suits my hair color. It needs a decent amount of brushing on to blend grays, but after a few hours it looks faded. It feels a little dirty later so I wash the next day. So it's more my day 3 go to:). I am keeping it to keep trying. I have straight hair somewhat wavy, natural on top as it's growing out and highlights below with ombré, about 40% grays but the grays are shorter just coming in… Photo does not include with the Madison reed coverage as I'm only on day 2 hair.
