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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 5 out of 41 Questions
- Q
Is it safe or Can you leave the product overnight if you plan to shower the next day?
- Asked by Fe
- Official Answer By Madison Reed - SyndicationHello! Yes, this product can be left on from shower to shower, no matter the frequency.Was this answer helpful to you
- Q
Is this product ppd free?
- Asked by Sue
- Official Answer By Madison Reed - SyndicationHello! Yes, all Madison Reed products are free of PPD.Was this answer helpful to you
- Q
i have very blond hair. will this work on grey roots
- Asked by bridget
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is meant for covering grays and new growth from shampoo to shampoo.Was this answer helpful to you
- Q
Are the ingredients curly girl approved?
- Asked by Amanda
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is temporary and shampoos off. It works great on all hair textures.Was this answer helpful to you
- Q
If I use Madison Reed root touch up in Golden Medium Brown 6G Dervio, which color should i order for the brow filler/ root touch up powder?
- Asked by Christine
- Official Answer By Madison Reed - SyndicationHi! For best results and coverage, we recommend using a Root Touch Up Powder that is close in color with your natural color (not the permanent color used). For example, if your natural color (as it grows from the roots) is a dark brown, we can recommend using our Ombra Root touch Up Powder.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 7Straight Hair
- 6Wavy Hair
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
12054 results
I love this root touch up!
Submitted as part of a free sample program
Reviewed at
I already love Madison Reed in general but man do I love this! Sometimes I don't have time to dye my roots and cover my grays so I'm between, I love to use this and it matches my light brown hair perfectly!
Best product ever
Submitted as part of a free sample program
Reviewed at
I love this product, I use for my eyebrows and the color is matching with my skin tone. I love it. Since I came to US I never had find any product to help with my eyebrow. If you want something with a good price, and good quality, this is the product.
It's a great cover up
Submitted as part of a free sample program
Reviewed at
I been looking for a product to help fill in where my hair is thinning. I recently tried Madison Reed root touch up filler in shade dark brown. It was an easy application not messy at all. Overall I thought it did a good job in filling in the gaps where my hair is thinning in the front area. It lasted all day didn't wear off. And I also used it on my brows the color was pretty much spot on and I thought it did a good job. The product exceeded my expectations
Great For Roots
Submitted as part of a free sample program
Reviewed at
This is the first time I use The Great Cover Up and I love it, it cover my roots immediately, it takes me just a couple minutes to add it to my roots, it looks very natural, but the best I can bring it anytime and anywhere.
Great root powder!
Submitted as part of a free sample program
Reviewed at
I love this root powder gifted complimentary by Madison reed. It covers my root growth and stays all day until i wash my hair. It was s great color match too! I highly recommend this root powder..a great way to get through to your next root touch up!