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Highlights
Summary
Bumble and bumble Full Potential Hair Preserving Shampoo is an exfoliating shampoo for breakage-prone or thinning hair. When used as part of the Full Potential regimen, this invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer
Benefits
- Helps Reduce Breakage
- Helps to Strengthen Strands
- Exfoliates the Scalp
Research Results
- Immediately: 80% of regimen users said hair looks fuller.*
- After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**
- *Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
- **Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.
Fragrance Family
- Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.
Item 2515550
Work a dab of shampoo into wet hair, lather well, and rinse thoroughly. Follow with Full Potential Hair Preserving Conditioner and Booster Spray.
Water\Aqua\Eau, Cetyl Alcohol, Cetearyl Alcohol, Stearalkonium Chloride, Dimethicone, Glycerin, Bertholletia Excelsa (Brazil Nut) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Pentaclethra Macroloba Seed Oil, Theobroma Grandiflorum Seed Butter, Hordeum Vulgare (Barley) Extract\Extrait D'Orge, Triticum Vulgare (Wheat) Germ Extract, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Starch, Caprylic/Capric Triglyceride, Hydroxyethylcellulose, Tocopheryl Acetate, Cetyl Ethylhexanoate, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Phospholipids, Salicylic Acid, Creatine, Panthenol, Panthenyl Ethyl Ether, Linoleic Acid, Pantethine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cholesterol, Phytantriol, Adenosine Phosphate, Squalane, Ethylhexyl Salicylate, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Sodium PCA, Disodium Cocoamphodiacetate, Polyacrylate Crosspolymer-7, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Trehalose, Polyquaternium-51, Sodium Hyaluronate, Urea, Alcohol Denat., Sodium Chloride, Citric Acid, Disodium EDTA, Fragrance (Parfum), Linalool, Limonene, Butylphenyl Methylpropional, Phenoxyethanol.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Best product out there today!
I bought this immediately when it came out and have been using it for 3 weeks now and have to say that the first time I used it, my hair felt weird, but then it started changing the texture of my hair entirely for the BETTER! My hair is so shiny, soft, manageable and gives it texture I've always wan...
Most Helpful Critical Review
Tangled mess!
I have very fine hair that is naturally wavy/curly. I've found that products for fine hair completely strip out all oils to achieve "volume," but fine hair is also fragile, so it needs a good conditioner to keep it manageable and soft. Before trying this product, I had been using the BB Gentle Shamp...
111 results
Great Shampoo & Conditioner
Reviewed at
I use the FP shampoo, conditioner and booster. I love that it is making my extremely fine hair stronger. One of the best aspects is the scent, which some complain about. It does smell a bit like a strong men's cologne while using it, BUT after styling, scent is much softer and makes my hair smell great all day, like nothing else does. I HATE products that smell of food, whether berries or coconuts. My only "con" is that my hair is silkier, which is not desired with already fine hair. But, I can fix that with dry texture spray. So, for me this line is a winner, even better than the Bb volume/texture line. Wish the booster spray were not so expensive though--rather prohibitive these days!!!
Lather up
Verified Buyer
Shampoo lathers really well. I have been using this entire line: shampoo, conditioner, and booster spray for 1 month. I have noticed less breakage and damaged hair.
Awful perfumed smell!
Reviewed at
I bought this shampoo because my friend has beautiful, shiny, healthy looking hair that she attributes to using it. I did not research it or check the reviews. My bad. I just used it for the first time. I may need to rewash my hair. The fragrance is overpowering and unpleasantly like an old lady's perfume. Even with my hair dry I cannot stand the smell of it. I won't use it again to see if it makes a difference in my hair. If you are used to a fresh clean smell when you wash your hair, do not buy this product. I am going to give mine to my friend.
Great results
Reviewed at
I love that it does not weigh down my hair but does a good job of cleaning. Feels good if I need some relief of itchy scalp.
Stinky & didn't work! Name should be Might Potentially Work
Reviewed at
The positive reviews convinced me to purchase this shampoo & its conditioner. I followed the instructions for use; & was very optimistic & patient waiting for good results for over a month. I finished the entire bottle already. This shampoo did absolutely nothing for my hair loss. Nor, did this shampoo make my hair stronger. This shampoo smells like my dad's old fashion hair gloss named "Brillantina Jockey Club". I tolerated the bad smell of this "Full Potential" shampoo thinking it will eventually work for me. After using this shampoo & it's conditioner, I still have fragile hair & prone to a lot of hair fall out. I was hoping this shampoo would help preserve my hair & diminish my hair fall out as advertised. This stinky shampoo wasn't worth the price nor the smell. Bumble & Bumble needs to change this shampoo's name to "Might Potentially Work"!
Questions
Q&A
Showing 5 out of 8 Questions
- Q
Is this product for colored hair?
- Asked by Nikki
- Official Answer By Bumble & Bumble USThanks for your question. We're happy to confirm that Full Potential Shampoo is color-safe.Was this answer helpful to you
- Q
Is this shampoo safe for colored hair?
- Asked by CYS
- Official Answer By Bumble & Bumble USWe're so glad you asked! The Bumble and bumble Full Potential Hair Preserving Shampoo is ideal for color-treated hair types who are prone to breakage or thinning.Was this answer helpful to you
- Q
Does Full Potential shampoo contain sulfates?
- Asked by MD
- Official Answer By Bumble & Bumble USThank you for asking! Full Potential Shampoo is not a sulfate-free product. In our research it was found that the chosen sulfates are the best way to gently cleanse while preserving the health of the hair.Was this answer helpful to you
- Q
Is this product gluten free?
- Asked by melib
- Official Answer By Bumble & Bumble USThank you for your inquiry! We cannot make any gluten free claims at this time. We recommend checking with our stylists in the salon for more details.Was this answer helpful to you
- Q
Can this product help with oliy hair?
- Asked by AB
- Official Answer By Bumble & Bumble USThanks for your question. Our Full Potential system is formulated to address concerns with breakage at the scalp. This exfoliating shampoo does remove buildup that can clog pores, which can be helpful if you are experiencing oiliness and build-up at the scalp. We hope that helps!Was this answer helpful to you