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Highlights
Summary
Virtue Flourish Shampoo for Thinning Hair delicately removes scalp buildup, cleanses the hair shaft, and clears debris from follicle openings, creating an environment for healthy growth.
Benefits
- Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
- Increase hair volume and fullness
- Leaves hair feeling healthier and easier to style
- Nourishes and strengthens, reducing the rate of breakage and helping hair grow to maturity
Features
- A gentle, lathering shampoo with a clean finish
- A revolutionary new approach to hair loss, ideal for:
- All women with thinning hair
- Safe for chemically treated and colored hair
Key Ingredients
- Alpha Keratin 60ku CLINICAL: Together, two ground-breaking keratin proteins, born from regenerative medicine, form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive
- Sodium Hyaluronate + Red Algae Extract: Provides lightweight hydration and a sheer ''moisture shield'' to thicken hair and keep the fibers supple
- Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth
Item 2592070
Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.
TIPS: After washing and conditioning, dry hair in sections, lightly squeezing and gently patting out moisture. Rough drying hair with a towel can pull or break fragile new hairs. If you have it, a soft microfiber towel is even better.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
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Flourish Thickening & Detangling Conditioner
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Down with the Thickness
I bought this shampoo because I use Ketoconazole 2%, and although it cleans my scalp well, it doesn't clean my lengths and ends, makes my hair super tangly, and is more of a scalp treatment. Since I use K18, I needed something to actually clean my lengths and ends so K18 could effectively penetrate....
Most Helpful Critical Review
Not for mw
Gifted by virtuelabs I had high hopes for this shampoo because the concept sounded promising ," a formula that cleans the scalp thoroughly and helps create the right conditions for healthy hair growth. But, to be honest, it didn't really work for me. Each time I used it, my hair looked clean at firs...
1301 results
Great Shampoo
Reviewed at
love how it makes my hair feel
Love it!!!!!
Reviewed at
A repeat customer cause I love it
Not for Me
This has bot worked for me at all. I am shedding even more than I was before. I am sensitive to smell and this smell is terrible to me. It also leaves my hair feeling tangled which means I lose even more when combing it out. I wish I had started using this right after buying it, but I used the rest of my product prior and by time I used this and gave it a few weeks, it is too late to return. I do not recommend this product.
Hopeful
Reviewed at
My hair feels clean and the scent has grown on me. Too soon to see any new growth but I'm hopeful, and pleased that this combined with the serum, seems to definitely add volume at least to my thinning hairline! I'm happy this is more affordable than other serums/shampoos I have tried.
Allergic
Never thought that one day i would be allergic to a shampoo. I have used many shampoos in my life, never had allergic reaction until today. Because of that, it delayed my recognition of the problem until i used for the 4th times. I started noticing itchy and burning on my ears after 2 or 3 use, the small bumps along the front hairline and the behind the ear. I though it were bug bits, then it realized it was the shampoo. Hopefully ulta will refund me, i bought 2 bottles and they ain't cheap
Questions
Q&A
Showing 5 out of 15 Questions
- Q
Is this product purple?
- Asked by Jeanne
- Official Answer By Virtue - Brand EngageNo, Virtue® Flourish® Volumizing Keratin Shampoo is not purple. It is a clear formula designed to gently cleanse the scalp while supporting healthier-looking, thicker, fuller hair.Was this answer helpful to you
- Q
Are the shampoo and conditioner free of minoxidil?
- Asked by Nette
- Official Answer By Virtue - Brand EngageYes. Virtue® Flourish® Shampoo and Conditioner are both free of Minoxidil. These advanced, drug-free formulas are powered by Alpha Keratin 60ku CLINICAL®—a specially engineered form of Virtue’s proprietary keratin designed to support scalp and hair health—along with supportive phytonutrients. Together, they help create a healthy environment for hair while improving the look of thickness, strength, and vitality. Minoxidil is offered separately within the Flourish® collection as a 5% topical foam.Was this answer helpful to you
- Q
Can I use the flourish shampoo without using its conditioner? The conditioner makes my hair too soft and makes it look flat and without volume.
- Asked by San
- Official Answer By Virtue - Brand EngageYes! You can absolutely use Flourish Volumizing Keratin Shampoo without the Flourish Conditioner. If you find the conditioner leaves your hair feeling softer or flatter than you prefer, try using the shampoo on its own or pairing it with a lighter conditioner that works better for your hair type. You can also apply conditioner only from the mid-lengths to ends, avoiding the root area, to help maintain more lift and volume. The Flourish Shampoo can still be enjoyed as part of your routine to gently cleanse and support fuller, healthier-looking hair.Was this answer helpful to you
- Q
Are all your products for all types of hair? Looking to switch shampo/conditioner, and leave conditioner and interested in your spray for thining hair.
- Asked by Muffin
- Official Answer By Virtue - Brand EngageHi! Thanks for reaching out! Virtue products are designed to work across all hair types, but each collection is formulated to target specific hair concerns rather than hair texture. Based on what you shared, our Flourish® Shampoo for Thinning Hair and Flourish® Conditioner for Thinning Hair would be a wonderful place to start. They're designed to support a healthy scalp while creating the appearance of fuller, thicker-looking hair. For your leave-in, our NEW Strength & Shield Leave-In Conditioner is a great complement. It detangles, strengthens, helps reduce breakage, and protects hair from heat (up to 450°F), UV exposure, and pollution—making it especially beneficial if your hair feels fragile or prone to breakage. We'd love to know a little more about your hair! Is it fine, medium, or coarse? Is it color-treated, dry, or damaged? We'd be happy to help you build the perfect routine.Was this answer helpful to you
- Q
Is this shampoo silicone free?
- Asked by wondering
- Official Answer By Virtue - Brand EngageGreat question! Flourish Shampoo for Thinning Hair is silicone-free. In fact, the following Virtue products are also formulated without silicones: • Curl Shampoo • Curl Conditioner • Curl Defining Whip • Damage Reverse Serum • Full Shampoo • Flourish Thickening Styling Treatment • Refresh Purifying Shampoo • Volumizing Primer • Brow Density Booster If you ever have questions about specific ingredients, we’re always happy to help! ✨Was this answer helpful to you