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Highlights
Summary
OUAI's Fine Hair Shampoo is for fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Benefits
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
Key Ingredients
- Biotin: Strengthens and reinforces hair health by delivering essential nutrients
- Chia Seed Oil: Thickens and volumizes
- Hydrolyzed Keratin: Softens, smooths frizz and adds shine
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Item 2563215
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Q&A
Showing 5 out of 10 Questions
- Q
Is this safe for color-treated hair?
- Asked by Mavi
- Official Answer By OUAI - Brand EngageYes! All of our Shampoos and Conditioners are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Is this product cruelty free?
- Asked by JLH
- Official Answer By OUAI - Brand EngageYes! We are Leaping Bunny certified! As a cruelty-free brand, OUAI does not incorporate animal testing into our development phase or at the production level. We do not provide authorization to any third parties to perform animal testing on our products.Was this answer helpful to you
- Q
Why doesn't this brand make any of their shampoos and conditioners in the Rue St. Honoré scent? That sent smells the best of all of their product lines.!
- Asked by Rue St. Honoré scent
- Official Answer By OUAI - Brand EngageLove the idea! We'll pass it along to our product team.Was this answer helpful to you
- Q
Is this gluten free?
- Asked by Heidi
- Official Answer By OUAI - Brand EngageYes! Our Fine Hair Shampoo is gluten-freeWas this answer helpful to you
- Q
Is there a travel size offered.
- Asked by Sheryn
- Official Answer By OUAI - Brand EngageYes! You can find our travel size items here: https://www.ulta.com/featured/ouai_travel_sizeWas this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Luxurious hair results!
I have fine, straight, oily, frizzy, damaged (from coloring and using heat styling tools over the years) hair type. My scalp tends to get oily but have dry, brittle strands and been in search for hair products that'll help replenish/repair, add volume, and reduce frizz all while not weighing my hair...
Most Helpful Critical Review
Smells wonderful, but that's about it.
I have fine, straight hair and I got this shampoo hoping that it would give me a boost of volume and make it look less fine. My concerns are: oily at the top, frizz at the bottom, flat hair, and fine hair. PROS: It does make my hair soft, as it claims it will. It tames my frizz, which is something ...
671 results
Passed the 24 hour test
Hair Type Wavy Hair
I received this complimentary from ouai and was so excited to try it! I have very fine hair that often gets greasy looking and flat within hours of being washed. After 24 hours, and a night of sleeping on it, my hair still looks fresh! The shampoo has a very subtle clean scent to it that I like. The only thing that will take time to get used to is that it doesn't have as much of a lather to it as other shampoos. I think this is a great find for my fine haired friends!

Amazing
Hair Type Wavy Hair
I have super fine hair so I decided to give this shampoo a try. First of all, it smells amazing. I left my hair feeling nice and clean, but left it light and fluffy and not way down. This is gonna be my new go to shampoo. Love it. Gifted by Ouai
OUAI Fine Hair Shampoo 🫧
Hair Type Straight Hair
Gifted by OUAI and I've been loving this for my fine hair routine 💖 It cleanses really well without stripping, leaving my roots feeling light, fresh, and bouncy. No heaviness, no buildup, just that clean "I just washed my hair" volume that actually lasts ✨


Great
Hair Type Straight Hair
gifted by ouai I love this shampoo for my fine, thin hair. My hair feels clean and soft without being weighed down. It also doesn't give it that straw like feeling that some shampoos can do. You only need a small amount too.
Good
Hair Type Wavy Hair
This shampoo gives that clean, luxury hair feel instantly. It lathers really well and leaves my hair feeling fresh, soft, and lightweight without stripping it. I noticed less frizz and a smoother finish after just a few washes. The scent is very chic almost like a high-end perfume but it might be a bit strong if you're sensitive to fragrance. Overall, it's great for everyday use, especially if you have fine to medium hair. gifted by ouai gifted by ouai