Rated 3.56 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1719 customers Holy grail for oily skin
Jenna from Lakeland FL
I have super oily skin and most foundation starts breaking up halfway through the day, this is tried and true and stays!
Kirsten from Fort Worth
I love the shape tape concealer and decided to splurge on a new foundation and thought this was the way to go. To be honest, I hate it. Very matte. Doesn't blend well with my pro glow, cracks and just doesn't sit well on my face.
So far I'm loving it!
Valerie from LA
I am enjoying this product a lot. It doesn't smudge and appears to stay on my face most of the day.
Cake from Louisiana
I use to buy this until I realized how caked my face really appeared in the sunlight.
I do not recommend this if your looking for a lighter but full coverage foundation.
Definitely makes your face extremely oily 3 hours into the day.
Don't waste your time.
I would recommend this to anyone any shade.
Byronnnn from Asheboro nc
Definitely a full coverage, long wearing foundation. Got the price especially.
Would buy it again
Dolphin102 from San Antonio
Would buy it again, I just don't like sunscreen in my foundation
Broke out my skin
Zae from Donna, Tx
I've used TARTE for years with no issue but as of recently- this past year I don't know if the foundation products have changed because it's been causing redness on my face, irritation, and break out.
Tamzwashere from Richmond VA
Attention Makeup companies everywhere. STOP PUTTING FRAGRANCE IN FOUNDATION!!! This is the worst foundation I've ever tried. Broke me out severely and so heavily fragranced that it triggered migraines. Returning it.
Dried out my skin
Marissadraper from St. Louis
I read such great reviews about this foundation, but it dried out my face to the point it hurt.
I applied CeraVe lotion on top of moisturizing primer (things I always use) and after 4 hours my face was so dry I could barely wait to remove it.
For reference- I have normal skin and don't recall any foundation doing this to me before.
I love other Tarte products but this did not agree with my skin.
One of my HOLY GRAIL Foundations! WOW!!!!
TTL from Orange County, CA
I am a 61 year old causasion woman with combination skin and very dark undereye circles, and this foundation covers absolutely everything with the most beautiful, natural, fully covered finish. I use a basic moisturizer first (no primer!), put on one coat with my fingers, then press that in with my Cat Cosmetics Wonderpuff, then add a bit more if needed here and there, then press everything in with loose powder (most all powders work perfectly with it), and I have the more flawlessly covered canvas to finish the rest of my makeup. This is without a doubt one of my holy grail foundations, it is that good! A+++++++++++
Not a fav
Kay1699 from Dewitt, NY
Doesn't stick to face. Comes off when blush, bronzer and any powder is applied
Not for my skin type
Amanda from Las Vegas
The product is really nice and I'm sad it didn't work for me. It just wasnt the best match but would suggest for other people
Looks good, but breaks me out every time
Elle from USA
Not worth the breakout.
I LOVE THIS FOUNDATION
Leah from Idaho
I actually purchased this because Tarte discontinued the foundation I have worn for close to a decade, Amazonian Clay 12 hour. I ordered the Face Tape in the same color that I wore in the Clay and was shocked to see it was a totally DIFFERENT color. Anyway, I went to Ulta and found a color that matches my skin, and I fell in love with this foundation. I might even say that I love it more than I did the 12 hour Clay foundation. The reason is that you only need a small amount to achieve full coverage. It lasts all day, feels light, and looks great. I was so incredibly bummed when my Clay foundation was discontinued, but I think the Face Tape is a fabulous replacement, and I am satisfied with it. Tarte wins again! My only suggestion is for Tarte to have their colors across foundations be the SAME. Though I LOVE this foundation, it was exceedingly frustrating to order the same shade only to have it be a DIFFERENT shade foundation than the Clay. (Plus that was a waste of $$ for me).
Please do not stop selling this foundation. Ever. It truly is amazing. I would definitely reccomend this.
not for me
madirae99 from milwaukee wi
i have combo skin. this created dry spots even though I did my routine and added face oil into my moisturizer over my cheeks. This doesn't happen with moisturizing,radiant foundations. However I still have quite an oily t-zone. and radiant foundations end up looking like a hot mess in my t-zone.
What happened to Tarte?
LG from Ohio
I started using Tarte products years ago because it was one of the few clean makeup brands at the time. Tarte has changed. I LOVED the Amazonian clay foundation and they ruined it. There is so much perfume in their foundations now. Synthetic fragrances bother my sensitive skin and give me migraines. This foundation has a strong fragrance. I can't use it.
I love this product just wish it was a little cheaper.
Lucky from Fayetteville, North Carolina
I use this as a full foundation it has great skin coverage and a beautiful set.
Not for aging skin
KatStew from Oklahoma
I wanted to like this so much. The color was off (my fault for purchasing online) it is not a good product for aging skin, settles into the fine lines. I love Tarte cosmetics, just not this one
Hear Me Out
48- Combo skin- Desert Climate from Las Vegas
I wasn't too impressed at first. Then I watched a video of a make up artist applying moisturizer (let it set), then setting spray (let it set), then primer (let it set), then applying the foundation with a damp sponge. I gave it a try and it absolutely made all the difference.
Amazing!!!! Love it super full coverage with sponge
Itsdanii from Texas
I have normal skin with normal to oily forehead and nose. This was awesome! Tried it with high end and drugstore primers and powders. Amazing! Idk why people don't give it better reviews…… Maybe, they used a bad primer or setting spray? idk but this is amazing! Love it Like urban decay all nighter foundation! Works great Wet n wild with matte setting spray!
Great Full Coverage!
Mads from Arizona
I've used this foundation for years and I love the coverage and finish it gives my skin. The full coverage is great, I don't even need concealer to hide my dark spots and acne. It's not drying, and it doesn't flake off throughout the day like other foundation does on me.
My only complaint is I don't feel like it's transfer proof. Even with powder and setting spray it comes off on my phone, my husband, etc
Not for big pores and old skin
Nee née from Marysville
Not good for older skin. Seeps into your pores and cracks even with their putty primer, which I do like.
Favorite foundation ever
Bobilly from Michigan
Best foundation I've used this far!
Natural to full coverage !!!
LexxiLu from Albuquerque, NM
I love this foundation i have combination skin and i work at a restaurant as a server! This is perfect for when I only wear foundation or when i do a full coverage look ! A little goes a long way!
don't recommend for people with dry skin !!
Sami from Pasadena, MD
this foundation is very cakey !! i do NOT suggest this foundation if you have dry skin, but its an OK foundation if you don't have dry skin.