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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Red 40 (CI 16035), Yellow 5 (CI 19140).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Blushing lizard color descriptions and swatches off
Was excited to find a mauve base with blue glitter. I thought it was going to be similar to ripple from colourpop not in exact colour but more so in its mix of darker matte base paired with a shimmer that has a cool toned pop, the perfect recipe for a one and one... This was not the case. Mauve it i...
160 results
Unicorncore
I just bought this in the shade unicorncore. I love glitter and sparkles so after swatching this in store I had to grab it. The price point is good, the packaging isnt my favorite but I was familiar with it as I bought their cheek fluff which has the same. The packaging isnt a deterrent and I will buy more colors. I used this color as a glitter highlight and a topper for eyeshadow. I applied it with my finger and it stayed ALL day. I could see where trying to apply with a brush would be difficult to get the effect I wanted. I will buy more of the duochrome shades in the future.
Best color for heterochromia eyes
Pretty sure I only need this eye shadow for the rest of my life. Made my central heterochromia eyes pop.
Not worth it.
The color went in great but I had flecks of glitter in my cheeks by the end of the day. Manageable, I guess. I read the packaging complaints and thought, can't be that big of a deal, but it is. Do not get it wet. The packaging melts.
I would buy this product again.
I like the ease of use. The product looks beautiful!! Certain colors do flake off glitter down onto the rest of your face during the day though. Overall great.
no
this was not my color
