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L'Oréal EverPure Sulfate-Free Purple Shampoo
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Highlights
Summary
L'Oréal EverPure Sulfate-Free Purple Shampoo is color protection plus neutralizes brassy & orange tones, for color treated, blonde, bleached, sliver hair.
Benefits
- Use EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen
Features
- America's Number 1 Purple Shampoo - Tone your color on the go with EverPure Purple travel size, mini shampoo and conditioner
- Purple shampoo corrects brassy yellow and orange tones
- Purple toning shampoo for color treated blonde, bleached, highlighted brown, silver hair
- Formulated without sulfates, parabens, DMDM hydantoin, added phthalates, gluten ingredients
- Deeply moisturizes and leaves color brighter, use Purple Shampoo and Conditioner System 2-3x per week
Item 2617203
Use 2-3 times a week instead of usual shampoo. Lather into wet hair, leave in up to 2 minutes. Rinse. Follow with Purple Conditioner. For more intense results, gradually increase leave-in time & frequency of use. For damaged, bleached hair, begin with no leave-in time.
Pre-caution: Keep away from eyes.
Aqua / Water / Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride,Decyl Glucoside, Parfum / Fragrance,Polyquaternium-10,Sodium Hydroxide, Amodimethicone,Ppg-5-Ceteth-20,Citric Acid,Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Ci 60730 / Acid Violet 43,Butylene Glycol, Benzoic Acid,Trideceth-6,Linalool, Salicylic Acid, Magnesium Nitrate, Hexyl Cinnamal, Hydroxycitronellal, Sodium Benzoate, Cetrimonium Chloride, Tetrasodium Edta, Sorbitol, Hibiscus Sabdariffa Flower Extract, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone Fill Code D230036/2
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The absolute best!
My natural hair color is brunette. I was going for a beachy sunkissed hair look. So I dyed my hair light brown and added honey highlights at home using boxed dye. This shampoo really allowed me to choose how light I wanted my highlights. Every time I go to the salon and get it done I end up with blo...
Most Helpful Critical Review
Better than expected
I received this product complementary from Influenster. I was very skeptical as I have tried many similar products without much satisfaction. The packaging is nice I like the squeeze bottle as I feel it's easier to get product out. I was really not a fan of the scent I know it says hibiscus but ther...
3496 results
Liars!
Its says sulfate free but read the ingredients! How do tgey get away with rgat? Full of sulphate!!!!
Excellent L'Oreal Purple shampoo
Verified Reviewer
Reviewed at

My hairdresser recommended purple shampoo and I chose L'oreal Ever Pure. I constantly receive compliments on my hair!
Love it!
Verified Buyer
Reviewed at

Works good growing out my white grey hair lots of compliments .I even add a little to my reg shampoo to alternative.
Made my hair fall out
I dont love the scent and i dont think it tones great, the only pro I appreciated was that it didnt dry my hair out as bad as other purple shampoos until i realized my hair was falling out in clumps due to this product. DO NOT BUY
Love my white hair now! No more yellow!
Verified Buyer
Reviewed at

I have white hair with really heavy yellowing either due to minerals in my well water or from using T-Gel shampoo on my itchy scalp. Thought I'd end up with old lady lavender hair. But no! The purple combo toned the yellow way down and blended it into my white hair. I'm thrilled.