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L'Oréal EverPure Sulfate-Free Purple Shampoo
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Highlights
Summary
L'Oréal EverPure Sulfate-Free Purple Shampoo is color protection plus neutralizes brassy & orange tones, for color treated, blonde, bleached, sliver hair.
Benefits
- Use EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen
Features
- America's Number 1 Purple Shampoo - Tone your color on the go with EverPure Purple travel size, mini shampoo and conditioner
- Purple shampoo corrects brassy yellow and orange tones
- Purple toning shampoo for color treated blonde, bleached, highlighted brown, silver hair
- Formulated without sulfates, parabens, DMDM hydantoin, added phthalates, gluten ingredients
- Deeply moisturizes and leaves color brighter, use Purple Shampoo and Conditioner System 2-3x per week
Item 2617203
Use 2-3 times a week instead of usual shampoo. Lather into wet hair, leave in up to 2 minutes. Rinse. Follow with Purple Conditioner. For more intense results, gradually increase leave-in time & frequency of use. For damaged, bleached hair, begin with no leave-in time.
Pre-caution: Keep away from eyes.
Aqua / Water / Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride,Decyl Glucoside, Parfum / Fragrance,Polyquaternium-10,Sodium Hydroxide, Amodimethicone,Ppg-5-Ceteth-20,Citric Acid,Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Ci 60730 / Acid Violet 43,Butylene Glycol, Benzoic Acid,Trideceth-6,Linalool, Salicylic Acid, Magnesium Nitrate, Hexyl Cinnamal, Hydroxycitronellal, Sodium Benzoate, Cetrimonium Chloride, Tetrasodium Edta, Sorbitol, Hibiscus Sabdariffa Flower Extract, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone Fill Code D230036/2
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Reviews
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Ratings Distribution
Hair Type
Most Helpful Positive Review
The absolute best!
My natural hair color is brunette. I was going for a beachy sunkissed hair look. So I dyed my hair light brown and added honey highlights at home using boxed dye. This shampoo really allowed me to choose how light I wanted my highlights. Every time I go to the salon and get it done I end up with blo...
Most Helpful Critical Review
Better than expected
I received this product complementary from Influenster. I was very skeptical as I have tried many similar products without much satisfaction. The packaging is nice I like the squeeze bottle as I feel it's easier to get product out. I was really not a fan of the scent I know it says hibiscus but ther...
3496 results
Amazing product
Verified Reviewer
Reviewed at

I recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L'Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It's all gone and I love it! The best purple shampoo I've ever tried.
Good for the price, not for smoothness
It left my hair dry even after i put on a leave in conditioner. I did not enjoy that anf wouldnt buy it again
Excellent
Verified Buyer
Reviewed at

I never write ratings however, I just used Loreal Ever Pure Purple Shampoo and I am amazed! I have highlighted blonde hair and bought the shampoo because I liked the idea of neutralizing any brassy tones. First, it was fun to use "purple" shampoo & I was not worried that I would end up with lavender hair color (on blonde). Also, did not need any after wash "color rinse" (although I would not have minded). I will definitely purchase this again!
I absolutely love this product.
Hair Type Straight Hair
Verified Buyer
Shampoo and conditioner makes my hair soft and smells great
Too thick
Verified Buyer
Reviewed at

Although this did a good job of cleaning my hair, it is too thick and gooey. At least half of a squirt ends up on the shower floor before I can rub my hands together and get it in my hair.