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Wella EIMI Flowing Form Anti-Frizz Smoothing Balm #1
Wella EIMI Flowing Form Anti-Frizz Smoothing Balm #1

Wella EIMI Flowing Form Anti-Frizz Smoothing Balm

$22.50

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Size:3.8 oz

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Details

Benefits

  • Anti-frizz smoothing balm
  • Formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools
  • Apply 2-5 pumps and work thoroughly through the midlengths and ends
  • Blow dry with a brush
  • For extra smooth results, finish with styling iron

Item 2291969

How To Use

Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow dry with a brush. For extra smooth results, finish with styling iron.

Ingredients

Water/Eau, PVP Polyquaternium-37, Propylene Glycol Dicaprylate/ Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance/Parfum, Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Peg-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate

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ABOUT THE PRODUCT

EIMI FLOWING FORM

EIMI FLOWING FORM

EIMI Flowing Form is a smoothing hair balm that creates luxurious smoothness with flexible control and natural movement. The balm is formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools.

PRO TIP

FESTIVAL BRAID CROWN

FESTIVAL BRAID CROWN

On damp hair, apply EIMI Flowing Form on mid-lengths and ends. Comb through and start to dry the root area of the hair using a fast blow dry technique with GHD hairdryer and paddle brush. Apply EIMI Grip Me to dry hair for texture and definition.

  • Take the hair over your ear on the left side and start braiding. Secure with a small elastic. Then do the same on the right side.
  • With a little bit of EIMI Flowing Form on your fingertips, gently massage and pull the edges to the braids to make the braids larger before pinning into place.
  • Wrap each braid over the top of the head where one would wear a headband. Pin into place with bobby pins throughout.

Mist with EIMI Stay Firm to lock into place.

SMOOTHS & PROTECTS

Product Comparison

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Benefit

DISCOVER EIMI

EIMI: EXPRESS YOUR STYLE

EIMI: EXPRESS YOUR STYLE

EIMI is the voice with which you can express your style and individuality. With EIMI you can truly be yourself and shout it out: interpreting trends, while setting new accents of style and originality. EIMI molds and empowers, shapes and inspires, allowing you to celebrate who you are and everything you want to be — in a​ phrase: powerfully unique.​

Q&A

Showing 5 out of 30 Questions
Q
Does this contain any protien in the ingredients?
Asked by Heather
Official Answer By Wella Professionals - Sampling + BE
It does not contain proteinWas this answer helpful to you
Q
Can you spray then use hot rollers
Asked by rach
Official Answer By Wella Professionals - Sampling + BE
Absolutely yesWas this answer helpful to you
Q
Can this also be used on wet hair?
Asked by Cait
Official Answer By Wella Professionals - Sampling + BE
No. Shake EIMI Thermal Image spray well and hold at arm's length. Spray onto dry hair section by section before heat styling.Was this answer helpful to you
Q
I have fine hair, will it weigh it down?
Asked by Melinda
Official Answer By Wella Professionals - Sampling + BE
No this will not weigh down your hair.Was this answer helpful to you
Q
Does Wella have a replacement product for Wella Enrich Straight Balm? It was an amazing product...Every stylist I've spoken about it with has agreed? Why would Wella discontinue such a great product? There's no other product out there that compares. So tired of everything good being discontinued.
Asked by VipinPa
Official Answer By Wella Professionals - Sampling + BE
I am sorry to report that there is not a replacement for the Enrich Straight Balm at this time. Products get discontinued often if they do not sell as well as anticipated or if the ingredients are no longer available to manufacture them. Your feedback is important to us. We value and appreciate your compliments, suggestions, and/ or complaints in order to continue to improve our brand. The information you provided will be passed to our engineering and manufacturing department. Was this answer helpful to you

Review Snapshot

by PowerReviews

139 ReviewsWrite a Review
79%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
My Beauty Routine Takes
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
My absolute favorite!!!

I have tried every "anti-frizz" product you can think of. I can honestly nothing compares to Wella Flowing Form. It's so amazing that I haven't straightened my hair in weeks! Embracing my waves to the fullest and loving it! I would most definitely recommend this product to anyone having a hard time ...

Versus
Most Helpful Critical Review
Do not use! Made my hair break off

I have never had problems with breakage, literally ever. I have quite healthy hair in general, but I thought it would be a good idea to start using a heat protectant for when I curl my hair. This is the only new product I've used on my hair, so this has to be the culprit. I've had spots of my hair l...

139 results

Great product

Submitted 1 month ago

By RML

From MN

I have thick, coarse hair, this product works great to tame my hair down and gives it a nice sleek look! A little goes a long way.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I buy this product on a regular basis.

Submitted 3 months ago

By Babette

From Winter Park, FL

Hair Type Very Curly Hair

I have been using this product for many years. It works very well on my hair. It also smells good.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Amazing!

Submitted 3 months ago

By Brian

From San Diego

Hair Type Wavy Hair

Gives the perfect amount of hold while smoothing frizz and adding shine.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I Buy This Product Over & Over!!

Submitted 8 months ago

By Karen

From Maryland

Hair Type Wavy Hair

I love Wella EIMI Flowing Form Anti-Frizz Smoothing Balm. It helps keep the frizz away from my hair and helps enhance my curls. I've been using this product for years!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
saved my hair!!!

Submitted 10 months ago

By H

From Raleigh nc

I originally started using this back in 2017 after my hair stylist recommended it. We had just chopped my hair due to damage and it was shoulder length. By 2020 my hair had grown almost waist length and was the healthiest it had ever been. Fast forward to 2023 I stopped using this and my hair became SO damaged and began breaking off. I started back using this towards the end of 2024 and my hair is now growing again and is back to being healthy. I do use heat on my hair regularly, so this product has worked so well at saving it from all of the heat damage. It also has a really nice, clean smell. I suffer from migraines so any strong or perfume smells trigger me, but this product does not

Was this review helpful to you?