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IT Cosmetics Do It All Radiant Concealer
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Highlights
Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
Item 2638609
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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THE ILLUSIONIST Skin-Focused Concealer
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
2679 results
Amazing Concealer; Horrible Packaging
Let me preface this review by stating how much I love this concealer. The formula is great, especially for mature skin; coverage, feel, and dry-down are all fantastic. My only issue is the branding on the component. It rubs and chips right off, leaving silver pieces all over your fingers and whatever you touch. I had what looked like glitter all over my face and was so confused as to where it came from. This would've been an easy 5 star concealer for me, but everytime I use it I get irate
Flawless lightweight coverage
[I received this product in exchange for my honest review] I received the Do It All Radiant Concealer in exchange for my honest review. And boy am I so pleased that I tried it. The concealer goes on smoothly and easily. The coverage is spot on without looking to thick or cakey. Coverage lasts all day. The concealer was gentle on my skin, leaving no irritation. It a beautiful lightweight product that conceals my darks circles. The product was also so easy to remove. No harsh scrubbing was needed. I definitely will continue to use the product and recommend it to others.
Smooth, lightweight, and hydrating
[I received this product in exchange for my honest review] I only used this once because the shade ended up being too dark for me but I was honestly impressed with how it applied. It blended in smoothly and felt lightweight and didn't look cakey or heavy. It gave great coverage while still looking natural and i liked that it felt hydrating instead of drying. I wasn't able to keep using it because of the color mismatch but based on my first impression I think it would be a good concealer if you get the right shade.
Impressed
Bought this to try during 30 days of beauty. Surprisingly impressed. Used it on whole face not just for concealer. Have super dry mature skin and pretty much have given up on concealer. When used with a light touch has a beautiful finish with no creasing. Used a light moisturizer before applying. Did powder nose only after applying. Color match was perfect too. YAY Will repurchase
Perfect!
I've enjoyed this so much! It is light weight and NOT cakey but provides great coverage.