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Highlights
Summary
Briogeo Destined For Density Caffeine + Biotin Peptide Density Shampoo is a lightweight, density-boosting shampoo that encourages nutrient-rich microcirculation to the scalp and roots for fuller, healthier-looking hair.
Benefits
- Formulated with naturally powerful and scientifically proven ingredients for noticeably thicker, fuller-looking hair.
- Provides a gentle cleanse for lightweight and bouncy hair.
- Briogeo NOVA Complex helps stimulate the scalp and strengthen hair to promote hair density for fine and thinning hair.
Key Ingredients
- Energy Complex (Caffeine + CoQ10 + Green Coffee Oil): Stimulates the scalp and delivers antioxidant protection.
- Biotin: Nourishes and strengthens the hair and follicle to support elasticity.
- Copper Peptides: Helps support a healthy hair life cycle.
Research Results
- Up to 3.5X more visible volume* *Compared to baseline in a 16-week study of 29 participants using the four-piece regimen. 100% of subjects showed a visible increase in hair volume after 16 weeks with daily use of the four-piece regimen.
- 96% noticed less hair fallout and shedding after using the four-piece regimen* *Compared to baseline in a 29 participant consumer perception study after 16 weeks of daily use.
- Up to 195% increase in hair density* *Compared to baseline in a 16-week study of 29 participants using the four-piece regimen.
Item 2610679
- Apply to wet hair and massage from root to tip, then rinse.
- For best results, pair with Destined for Density Caffeine + Biotin Peptide Density Conditioner and Serum.
Water/Aqua/Eau, Sodium Cocoyl Isethionate*, Lauramidopropyl Betaine*, Glycerin*, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine*, Coffea Arabica (Coffee) Seed Oil*, Copper Tripeptide-34, Panax Ginseng Root Extract*, Biotin, Coconut Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Sodium Methyl Cocoyl Taurate*, Sodium Isethionate, Citric Acid*, Aloe Barbadensis Leaf Juice*, Caffeine, Propanediol*, Lindera Strychnifolia Root Extract*, Tocopheryl Acetate, Ubiquinone*, Glycine, Larix Europaea Wood Extract*, Sodium Metabisulfite, Camellia Sinensis Leaf Extract*, Zinc Chloride, Sodium Hydroxide, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
IF THIS SHAMPOO MAKES YOUR HAIR STIFF - read this!!
I have very fine hair - but a LOT of it. I was reccomend this shampoo and conditioner line by a dermatologist who is helping me solve my greasy scalp issue. The last few months my scalp couldnt even go 24 hours without needing a wash and looking like it had been dampened with oil. Big Yuck. My fir...
Most Helpful Critical Review
Won't buy again
I had high hopes for this after using their conditioning mask and loving it. This shampoo has created an irritation that I've never had before. My scalp and the backs of my ears and the back of my neck are literally so itchy and burning. I've never had a reaction like this before and it just started...
69 results
So good
Hair Type Wavy Hair
Love the destined for density!! Pair it with the conditioner and it's soo good! The shampoo really cleanses but doesn't leave it feeling stripped and dry. Excited to continue using these! Gifted by Briogeo
So far so good
Hair Type Wavy Hair
I have been waiting to try this shampoo! So far results look promising. I do feel there is not enough lather and foam maybe because of no sulphate. I'm happier that there are peptides and biotin in my shampoo now! I can be relaxed about hair nourishment. Complimentary from Briogeo Hair Care.

Love!
This is a really great product if you have any hair and make makes your hair feel so thick and luxurious. This just might be my new favorite shampoo and conditioners.
Hmmm not 100% convinced
Hair Type Wavy Hair
*complimentary from Briogeo* I am a huge fan of Briogeo's line and know that they are quality hair care products. I'm not sure this product lives up to the others. It's supposed to help with hair density but I feel like when I use this, I lose more hair than normal. I'm going to continue to try this one and see if the hair loss improves. It has a nice smell and lather and I want to give it a fair shot!
Great shampoo
Hair Type Wavy Hair
I received this product complimentary from Briogeo Hair Care. It is hard to tell what the long term effects are as this is a new product I've recently introduced. So far, I do like the consistency, ingredients, and how my hair feels.
Questions
Q&A
Showing 3 out of 3 Questions
- Q
Does this shampoo expire?
- Asked by Mamabear
- Official Answer By Briogeo - Brand EngageHello! This product expires after 3 years.Was this answer helpful to you
- Q
will the coffee in the product stain my blond highlights?
- Asked by GAIL
- Official Answer By Briogeo - Brand EngageHello! This product, like all of our products, is color safe :)Was this answer helpful to you
- Q
Can you use this on color treated hair?
- Asked by Susan
- Official Answer By Briogeo - Brand EngageHello! Yes, this product is safe to use on color treated hair as are all of our products.Was this answer helpful to you