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Summary
Highlights
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543143
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 5 out of 28 Questions
- Q
What's the difference between the Defy Damage Protective Shampoo and the Defy Detox Shampoo?
- Asked by B Lit
- Official Answer By Joico - Brand EngageHi B Lit! Thanks for your question. The Joico Defy Damage Detox Shampoo includes a clarifying formula that dives deep to leave hair and scalp feeling clean while being gentle on color, without leaving hair feeling stripped or dry. We recommend the Joico Defy Damage Detox Shampoo to be used twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull. The Joico Defy Damage Protective Shampoo is a gentle daily cleanser that swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
I used to use the color endure. Im disappointed its no longer available. What did you replace it with? I have bleach in my hair and the color endure shampoo and conditioner made my hair so soft. The color safe you have now that I tried did nothing.
- Asked by Kakyev
- Official Answer By Joico - Brand EngageHi Kakyev! Thank you for sharing your concerns. Based on what you have shared we would recommend the Joico K-PAK Color Therapy Color Protecting Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
I have thick slightly wavy color treated hair that is in good condition. I want a shampoo that won't weigh my hair down. Is this the choice for me?
- Asked by MA
- Official Answer By Joico - Brand EngageHi Ma! Thank you for your question. Based on what you have shared, the Joico Defy Damage Protective Collection would be a good fit for you. Get ready to fall in love! ✨💕Was this answer helpful to you
- Q
I am 71 years old and have (natural) grey hair. My hair is healthy with no issues, except perhaps a bit of thinning that comes with age. I find that most shampoos tend to weigh my hair down. Is there a product that you can recommend?
- Asked by Zoey
- Official Answer By Joico - Brand EngageHi Zoey! Thank you for your question. Based on what you have shared we would recommend the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps you. ✨💕Was this answer helpful to you
- Q
Will this shampoo help with thinning hair
- Asked by Patti
- Official Answer By Joico - Brand EngageHi Patti! Thank you for your question. Our apologies, at this time Joico does not carry a collection for thinning hair. Based on what you've shared, you may love the YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps! ✨💕Was this answer helpful to you
Reviews
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by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1013 results
I love this shampoo, received it as a gift and have since pu
Hair Type Wavy Hair
Great product This is to include the curl enhancer gel and hair spray
Love this shampoo
Hair Type Wavy Hair
Love this shampoo. Best for my wavy hair, easy to style.
A great shampoo
Hair Type Wavy Hair
Love this shampoo. Makes my hair feel soft and shiny
Holy Grail
I've been using this shampoo and conditioner combo for 5+ years. Every time I get a wild hair to try something new, I regret it. My hair is extremely healthy looking, strong, and shiny. I barely have any breakage. It always feels like I just came from the salon. I highly reccomend the mask too. I have thick coarse hair for reference.
All around great buy for awesome hair care!
The shampoo makes my scalp and hair smell great,look healthy, protects and strengthens my hair and my husband's hair.