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Joico Defy Damage Protective Shampoo #1
Joico Defy Damage Protective Shampoo #1

 Defy Damage Protective Shampoo

$26.00

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Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543143

How To Use

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

Frequently bought together

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Current Product

Joico

Defy Damage Protective Shampoo

Size

10.1 oz

$26.00

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Defy Damage Protective Shampoo

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$26.00

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Review Snapshot

by PowerReviews

1040 ReviewsWrite a Review
93%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner

For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...

Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be

Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...

1040 results

I would buy this product again and again this is one of my f

Submitted 3 years ago

By 13 Nothing

From Exeter

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I use this product daily . It makes my hair soft shiny and damage free . This is my go to for damage free hair.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great product

Submitted 3 years ago

By Baydoorsgirl

From Richmond, VA

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I have been using the Defy damage shampoo I received for free, for a couple of weeks now. It's a think good quality shampoo. It lathers nicely and leaves my hair smelling amazing. It has a very floral scent but nothing over powering. It reminds me of honeysuckles and hibiscus. After I blow dry my hair has been very voluminous and soft. I will continue using this product.

User submitted media 1 of 2
Lathers & smells amazing
User submitted media 2 of 2
My two free products

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
The best shampoo I've ever used!

Submitted 3 years ago

By Laura

From Southern California

This shampoo is a game changer. My hair was completely fried from heat and color damage. It was breaking off andvery thin looking. I started using this shampoo along with Joico's KPak conditioner, and they've completely transformed my hair. I like that it only takes a tiny amount of shampoo to get tons of lather. I only need to shampoo one time instead of two because it cleans so well. Highly recommended!

Was this review helpful to you?
I would definitely buy this Product again and again!

Submitted 3 years ago

By Jan

From Springfield

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I used this Product on my hair. Got my hair wet and then added the Shampoo to my wet hair. Lathers up really good! Then rinsed my hair and reused it for the second time around. I Love how the shampoo lathers up good! The only thing I didn't like was it didn't give the top of my hair the body and volume I needed. Just by a little bit. But I loved the smell, lather, and the way it made my hair feel! The smell of my hair left a scent I liked for days!

User submitted media 1 of 2
My Clean Hair With Defy Damage Shampoo & Conditioner

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great Shampoo!

Submitted 3 years ago

By MissMK

From Aurora, OH

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

I really loved the way that this shampoo made my hair feel clean and healthy. I was able to go without washing my hair and it remained clean and felt healthy.

User submitted media

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 5 out of 39 Questions
Q
Is this protein free?
Asked by LaChance
Official Answer By Joico - Brand Engage
Hi LaChance! Thank you for your question. The Joico Defy Damage Protective Shampoo does contain protein. With Joico products we use technology that works like puzzle pieces for the hair. The hair gets exactly what it needs and nothing it doesn’t. There’s no chance for over proteinization, if that is your concern.✨💕Was this answer helpful to you
Q
Can this line be used daily?
Asked by Teigan
Official Answer By Joico - Brand Engage
Hi Tiegan! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! ✨💕Was this answer helpful to you
Q
I have naturally curly hair. I do not color it, but I'm starting to get grays and starting to get very dry. my hair salon says I need a absolute sulfate free shampoo but something that will give me moisture with the shampoo do that.
Asked by Missy
Official Answer By Joico - Brand Engage
Hi Missy! Thanks for your question. Based on what you've shared, you may love the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation also helps reduce hair fall due to breakage from brushing on damaged hair and is Free of SLS/SLES sulfates. Hope this helps! ✨💕Was this answer helpful to you
Q
Is this shampoo sulfate free?
Asked by Betty
Official Answer By Joico - Brand Engage
Hi Betty! Thanks for your question. The Joico Defy Damage Collection is free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
Which Joico Shampoo product do you recommend that is good for thick bleached hair that won't strip my hair
Asked by Beauty Buff
Official Answer By Joico - Brand Engage
Hi Beauty Buff! Thanks for your question. All Joico Shampoos & Conditioners are color safe. For Thick/Coarse Dry Hair we would recommend the Joico Moisture Recovery Collection. However, if you have concerns with damaged hair the Joico K-PAK Color Therapy Collection is formulated with African Mankettti Oil and is meant for damaged hair repair + color protection maybe a better fit. Hope that helps clarify! ✨💕Was this answer helpful to you