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DEFY DAMAGE |
YOUTHLOCK |
K-PAK COLOR THERAPY |
COLOR BALANCE PURPLE |
MOISTURE RECOVERY |
HYDRASPLASH |
BLONDE LIFE | |
Customer Reviews |
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Price |
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HAIR TYPE |
Processed, Color-Treated
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Mature, Dry
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Color-Treated
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Blonde, Highlighted
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Thick, Course, Curly
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Thin, Fine, Wavy
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Blonde, Highlighted
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HAIR CONCERN |
Damage, Split Ends, Breakage
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Dryness, Dullness, Brittle
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Fading, Damage, Breakage
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Fading, Brassy, Dullness
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Dry, Frizzy, Breakage
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Dry, Dull, Lifeless
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Damage, Brassy, Dullness
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BENEFITS |
Strength and Protection
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Bounce, Shine, Manageability
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Repair and Protect Color
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Neutralize Yellow & Warm Tones
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Moisturize, Soften, Shine
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Hydration, Shine, Lightweight
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Brighten, Nourish, Strengthen
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KEY INGREDIENTS |
Moringa Seed Oil, Arginine
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Collagen, Buriti Fruit Oil
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Keratin, African Manketti Oil
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Green Tea Extract, Arginine
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Sea Kelp, Jojoba Oil
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Sea Kelp, Coconut Water
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Monoi & Tamanu Oil, Arginine
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FRAGRANCE |
Apple, Tuberose, Sandalwood
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Cucumber, Gardenia, Warm Musk
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Pear, Apple, Cedarwood, Amber
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Citrus, Orange Flower, Musk
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Orange, Hyacinth, Vanilla
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Lemon, Green Apple, Coconut
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Nectarine, Jasmine, Vanilla
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Summary
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543143
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1040 results
I would buy this product again and again this is one of my f
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I use this product daily . It makes my hair soft shiny and damage free . This is my go to for damage free hair.
Great product
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I have been using the Defy damage shampoo I received for free, for a couple of weeks now. It's a think good quality shampoo. It lathers nicely and leaves my hair smelling amazing. It has a very floral scent but nothing over powering. It reminds me of honeysuckles and hibiscus. After I blow dry my hair has been very voluminous and soft. I will continue using this product.


The best shampoo I've ever used!
This shampoo is a game changer. My hair was completely fried from heat and color damage. It was breaking off andvery thin looking. I started using this shampoo along with Joico's KPak conditioner, and they've completely transformed my hair. I like that it only takes a tiny amount of shampoo to get tons of lather. I only need to shampoo one time instead of two because it cleans so well. Highly recommended!
I would definitely buy this Product again and again!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I used this Product on my hair. Got my hair wet and then added the Shampoo to my wet hair. Lathers up really good! Then rinsed my hair and reused it for the second time around. I Love how the shampoo lathers up good! The only thing I didn't like was it didn't give the top of my hair the body and volume I needed. Just by a little bit. But I loved the smell, lather, and the way it made my hair feel! The smell of my hair left a scent I liked for days!

Great Shampoo!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I really loved the way that this shampoo made my hair feel clean and healthy. I was able to go without washing my hair and it remained clean and felt healthy.

Questions
Q&A
Showing 5 out of 39 Questions
- Q
Is this protein free?
- Asked by LaChance
- Official Answer By Joico - Brand EngageHi LaChance! Thank you for your question. The Joico Defy Damage Protective Shampoo does contain protein. With Joico products we use technology that works like puzzle pieces for the hair. The hair gets exactly what it needs and nothing it doesn’t. There’s no chance for over proteinization, if that is your concern.✨💕Was this answer helpful to you
- Q
Can this line be used daily?
- Asked by Teigan
- Official Answer By Joico - Brand EngageHi Tiegan! Thanks for asking. You can absolutely use the Defy Damage Protective Shampoo & Conditioner daily! ✨💕Was this answer helpful to you
- Q
I have naturally curly hair. I do not color it, but I'm starting to get grays and starting to get very dry. my hair salon says I need a absolute sulfate free shampoo but something that will give me moisture with the shampoo do that.
- Asked by Missy
- Official Answer By Joico - Brand EngageHi Missy! Thanks for your question. Based on what you've shared, you may love the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation also helps reduce hair fall due to breakage from brushing on damaged hair and is Free of SLS/SLES sulfates. Hope this helps! ✨💕Was this answer helpful to you
- Q
Is this shampoo sulfate free?
- Asked by Betty
- Official Answer By Joico - Brand EngageHi Betty! Thanks for your question. The Joico Defy Damage Collection is free of SLS/SLES sulfates. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Which Joico Shampoo product do you recommend that is good for thick bleached hair that won't strip my hair
- Asked by Beauty Buff
- Official Answer By Joico - Brand EngageHi Beauty Buff! Thanks for your question. All Joico Shampoos & Conditioners are color safe. For Thick/Coarse Dry Hair we would recommend the Joico Moisture Recovery Collection. However, if you have concerns with damaged hair the Joico K-PAK Color Therapy Collection is formulated with African Mankettti Oil and is meant for damaged hair repair + color protection maybe a better fit. Hope that helps clarify! ✨💕Was this answer helpful to you
