Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo #1
Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo #1

 Curl Charisma Rice Amino + Avocado Hydrating Shampoo

Online only

$69.00

or

Size:33.8 oz

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Provides a hydrating cleanse without stripping hair of natural oils
  • Minimizes frizz to enhance curl definition
  • Clean and naturally derived, formulated 6-free, and made with Briogeo proprietary NOVA Complex

Key Ingredients

  • Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture
  • Shea Butter: Softens and hydrates curls with rich antioxidants
  • Tomato Fruit Ferment: Seals the hair cuticle to ensure consistent curl formation and enhance definition
  • Vitamin E: Softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage

Item 2575515

How To Use

Apply to wet hair and massage from root to tip, then rinse.

Precautions: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.

Ingredients

Water/Aqua/Eau, Lauramidopropyl Betaine,* Sodium Cocoyl Isethionate,* Glycerin,* Cocamidopropyl Hydroxysultaine,* Glycol Distearate,* Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter,* Oryza Sativa (Rice) Extract,* Lactobacillus/Tomato Fruit Ferment Extract,* Persea Gratissima (Avocado) Oil,* Rosa Canina Fruit Oil,* Acanthus Mollis Leaf Extract,* Tocopheryl Acetate, Aloe Barbadensis Leaf Juice,* Keratin Amino Acids,* Glucose,* Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase,* Citrus Aurantium Dulcis (Orange) Peel Oil,* Citrus Paradisi (Grapefruit) Peel Oil,* Polyquaternium-71, Sodium Chloride,* Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide,* Leuconostoc/Radish Root Ferment Filtrate,* Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol,* Xylitylglucoside,* Xylitol,* Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.

*Coconut, vegetable, or plant derived.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Briogeo

Curl Charisma Rice Amino + Avocado Hydrating Shampoo

Size

33.8 oz

$69.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Briogeo

Curl Charisma Rice Amino + Avocado Hydrating Shampoo

Size:

33.8 oz

$69.00

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

203 ReviewsWrite a Review
Ratings Distribution
Pros
Cons
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
It was good

I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after j...

Versus
Most Helpful Critical Review
Started off ok but quickly went downhill

As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier ...

203 results

Protein heavy routine

Submitted 4 years ago

By lealove

From Richmond, KY

Verified Reviewer

Community Content

Reviewed at

Briogeo Hair Care - Syndication

I did a one brand wash day with this line of products, because I am obsessed with all things Briogeo and they had a rare sale. All of the products in this line are protein heavy, which is great for elasticity and bounce, but I didn't think it had a great moisture balance. I have some definition but it's a little frizzy and not super shiny. Side note it is extremely humid today, so that could have an impact.

Was this review helpful to you?
I would never buy this again

Submitted 4 years ago

By Jamie

From NSW Australia

Reviewed at

Briogeo Hair Care - Syndication

Even after 3 shampoos my hair was still dirty. I am extremely disappointed with this product!!

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Doesn't completely eliminate frizz

Submitted 4 years ago

By emacphail1994

From Lowell, MA

Verified Reviewer

Community Content

Reviewed at

Briogeo Hair Care - Syndication

Doesn't completely eliminate frizz but makes hair soft and helps define curls along with your everyday curl styling products.

Was this review helpful to you?
For a good curly hair day

Submitted 4 years ago

By Saige Lofton

From New Jersey

Verified Buyer

I have no complaints about the product . It's lathers very well and cleanses the hair without stripping it . Had a light scent which is also appreciated .

Was this review helpful to you?
I think this is

Submitted 5 years ago

By amberj162

From Stockton, CA

Verified Reviewer

Community Content

Reviewed at

Briogeo Hair Care - Syndication

I think this is an amazing product! It really cleans so great!and has a very clean fresh smell that last all day!it also really helps keep the frizzy down,and the price is pretty reasonable I will continue to buy this product,as it really helps keep my hair very nice!

Was this review helpful to you?

What do you want to know about this product?