Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Briogeo's Curl Charisma Rice Amino + Avocado Hydrating Shampoo is a creamy, sulfate-free shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils.
Benefits
- Provides a hydrating cleanse without stripping hair of natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free, and made with Briogeo proprietary NOVA Complex
Key Ingredients
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture
- Shea Butter: Softens and hydrates curls with rich antioxidants
- Tomato Fruit Ferment: Seals the hair cuticle to ensure consistent curl formation and enhance definition
- Vitamin E: Softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage
Item 2575515
Apply to wet hair and massage from root to tip, then rinse.
Precautions: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.
Water/Aqua/Eau, Lauramidopropyl Betaine,* Sodium Cocoyl Isethionate,* Glycerin,* Cocamidopropyl Hydroxysultaine,* Glycol Distearate,* Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter,* Oryza Sativa (Rice) Extract,* Lactobacillus/Tomato Fruit Ferment Extract,* Persea Gratissima (Avocado) Oil,* Rosa Canina Fruit Oil,* Acanthus Mollis Leaf Extract,* Tocopheryl Acetate, Aloe Barbadensis Leaf Juice,* Keratin Amino Acids,* Glucose,* Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase,* Citrus Aurantium Dulcis (Orange) Peel Oil,* Citrus Paradisi (Grapefruit) Peel Oil,* Polyquaternium-71, Sodium Chloride,* Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide,* Leuconostoc/Radish Root Ferment Filtrate,* Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol,* Xylitylglucoside,* Xylitol,* Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.
*Coconut, vegetable, or plant derived.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Redken
All Soft Shampoo For Dry, Brittle Hair
Pureology
Hydrate Shampoo For Dry Hair Nourishment & Moisture
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Redken
Acidic Bonding Concentrate Shampoo
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Kenra Professional
Platinum Blow-Dry Spray
The Ordinary
Multi-Peptide Serum for Hair Density for Thicker, Fuller Looking Hair
Shark Beauty
FlexStyle IonCurl Ion Air Drying, Curling & Styling System
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
LolaVie
Peptide Plumping Volume Conditioner
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
It was good
I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after j...
Most Helpful Critical Review
Started off ok but quickly went downhill
As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier ...
203 results
Terrible! No!
I've had this product for months now. I use it on my twin daughters with curly hair and it has completely broken and dried out their hair. Their curls are just a big ball of frizz and their hair feels so dry and literally feels like hay. I waited to see if it was just the change of shampoo and conditioner that had this effect on their hair. Unfortunately, it's just gotten worse and worse I do not recommend this at all.
It was good
Hair Type Wavy Hair
I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after just the first usage and it keeps improving. I don't pull a handful of hair from my shower drain anymore, I don't have tons of knots after just a few hours of being awake and I don't have Godzilla hairballs clogging my vacuum anymore. All super pluses! Only issue I have with this shampoo is it's excessively watery! It's not worth it's price tag (funny note: the conditioner is the opposite). I can also see why some people have issue with it not cleaning styling products out (it's too gentle) and for the people's hair it fried, could be that this shampoo still has sulfates in it. So if you've got apocalyptic hair and hedge fund money this shampoo is for you, as for the rest of us on budgets it's not worth it until they reduce the amount of water they're adding to it.
My go-to protein shampoo
This is my go-to shampoo and curl line!! I have thick, high porosity 2c hair and usually need a more protein-heavy curl routine. I wash my hair once a week, so this is great if you're on a similar wash routine. Because I'm starting my week with product and adding product throughout the week to refresh, I usually have to wash, rinse, and repeat (and repeat) to make sure my hair gets totally clean. My hair stays clean and fresh looking all week! More frequent washers or protein sensitive curlies might want to stay away as I could see this drying out curls or scalps.
I would not buy this again
Verified Buyer
The product is so runny, my curls are high porosity so I need something more hydrating and this takes a lot of product to foam up
Got rid of my curls
Verified Reviewer
Community Content
Reviewed at
Really wanted to like this, but my after using this combined with the conditioner, my hair did not feel clean at all. My hair lost all volume as well as any curls/waves that I typically have.