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Highlights
Summary
Briogeo's Curl Charisma Rice Amino + Avocado Hydrating Shampoo is a creamy, sulfate-free shampoo that hydrates and cleanses without stripping hair of natural oils and minimizes frizz to enhance definition of waves, curls, and coils.
Benefits
- Provides a hydrating cleanse without stripping hair of natural oils
- Minimizes frizz to enhance curl definition
- Clean and naturally derived, formulated 6-free, and made with Briogeo proprietary NOVA Complex
Key Ingredients
- Rice Amino Acids: Seal the hair cuticle to lock out frizz-causing environmental moisture
- Shea Butter: Softens and hydrates curls with rich antioxidants
- Tomato Fruit Ferment: Seals the hair cuticle to ensure consistent curl formation and enhance definition
- Vitamin E: Softens the hair, provides essential healthy-hair nutrients, and helps prevent breakage
Item 2575515
Apply to wet hair and massage from root to tip, then rinse.
Precautions: Discontinue use if irritation occurs. If in eyes, wash out immediately with water.
Water/Aqua/Eau, Lauramidopropyl Betaine,* Sodium Cocoyl Isethionate,* Glycerin,* Cocamidopropyl Hydroxysultaine,* Glycol Distearate,* Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter,* Oryza Sativa (Rice) Extract,* Lactobacillus/Tomato Fruit Ferment Extract,* Persea Gratissima (Avocado) Oil,* Rosa Canina Fruit Oil,* Acanthus Mollis Leaf Extract,* Tocopheryl Acetate, Aloe Barbadensis Leaf Juice,* Keratin Amino Acids,* Glucose,* Sodium Hyaluronate, Sodium C14-16 Olefin Sulfonate, Acyl Coenzyme A Desaturase,* Citrus Aurantium Dulcis (Orange) Peel Oil,* Citrus Paradisi (Grapefruit) Peel Oil,* Polyquaternium-71, Sodium Chloride,* Sodium Lauryl Sulfoacetate, Soyamidopropylamine Oxide,* Leuconostoc/Radish Root Ferment Filtrate,* Sodium Lauroyl Sarcosinate, Polyquaternium-7, Anhydroxylitol,* Xylitylglucoside,* Xylitol,* Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol.
*Coconut, vegetable, or plant derived.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
It was good
I've been on the hunt for a shampoo/conditioner that could tame my natural tumbleweed that sprouts from my noggin since I was 14 and this is the closest I've come to success so far. After 6 weeks of usage I've seen (and felt) a dramatic difference in frizz, shine and strength. I saw a change after j...
Most Helpful Critical Review
Started off ok but quickly went downhill
As others have commented, this shampoo is very drying. I noticed my hair felt dry (not stripped; but dry) after the very first wash. But, I have to be honest, my curls looked amazing! So much so that I went out the next week and bought the matching conditioner. But over time my hair just got drier ...
203 results
Worst wash day in years
Reviewed at
I recently decided to switch shampoo and conditioner, as my previous products were causing scalp issues (looking at you, Function of Beauty). I was so excited to try Briogeo, but after one wash I'm very disappointed. The shampoo completely stripped my hair. I followed it with the curl charisma conditioner and then the mask to try to work some moisture back in, but my hair is still so dry. It was frizzing even before I finished rinsing out the mask (which I used according to the directions). Maybe this works for others, but certainly not for me.
As someone who has
Verified Reviewer
Community Content
Reviewed at
As someone who has dry, curly hair, this shampoo has made an amazing change to my hair! It makes it feel so clean without weighing it down! I will keep repurchasing forever & it makes my hair smell sooooo good
This is a protein
Verified Reviewer
Community Content
Reviewed at
This is a protein free hair mask treatment that should only be used ONCE a week! It's a thick, rich cream that moisturizes-- regardless of hair type. It leaves me with little to no frizz and turns my wavy/slight curls into well-defined curls that lasts all day! I definitely recommend this product and I'll be purchasing it again.
My most favorte product
Verified Reviewer
Community Content
Reviewed at
My most favorte product ever! I am so happy i've finally discovered this product. My hair stylist from brooklyn was using it and recommended. it was not hard to find and easy to apply, results were there in less than 2 weeks. hair silky and gorgeous Rice and avocado are one of the best products for our hair. I recommend and would buy again.
It was an awesome
Verified Reviewer
Community Content
Reviewed at
It was an awesome product made my hair super smooth other shampoos dried out my hair but this shampoo kept it moisture in I feel like this product is complete and doesn't need improvement also good scent and very long lasting was super duper satisfied