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Free Gift with purchase
Free Ultimate Repair Night Hair Serum with $55 Wella purchase (valid thru 11.28.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
Earn points on this purchase.
Summary
Wella's Colorcharm Demi-Permanent Cream Hair Color provides shiny, healthy-looking color with less damage. Gloss, tone, refresh or enhance your color.
Benefits
- Refresh faded color for shiny, healthy-looking color with less damage vs. permanent color
- Gentle to use after lightening, permanent wave or chemical relaxing services
- Tone highlights and add new richness or fashion tones to your existing color
- Blends grays
- Gentler for all hair textures vs. permanent color
- Lasts up to 24 washes
- Enriched with Shea butter
- Pleasant fragrance
- Developer required
- Colorcharm Volume 10 Cream Developer is sold separately
Formulated Without
- Ammonia, parabens, gluten, phthalates & animal-derived ingredients
Item 2613464
Using Wella Colorcharm Demi-Permanent Color.
Mix 1 part Wella Colorcharm Demi-Permanent to 2 parts 10 volume Wella Colorcharm Cream Developer (sold separately ) in a non-metal bowl.
Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
Let the color develop for 20 minutes without heat.
Rinse the color out of the hair until water runs clear, shampoo and condition.
Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate Se, Toluene-2,5-Diamine Sulfate, Sodium Sulfate, Decyltetradecanol, Sodium Lauryl Sulfate, Resorcinol, Parfum/Fragrance, Sodium Sulfite, 2-Methylresorcinol, Ascorbic Acid, M-Aminophenol, Disodium EDTA, Hexyl Cinnamal, 1-Naphthol, Sodium Hydroxide, 4-Amino-2-Hydroxytoluene, Butyrospermum Parkii (Shea) Butter, Citric Acid.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Help for Hair Colors!
So I've always wanted red hair, just the bottom half, so I decided to get light copper. Warning: you MUST buy the color cream that it comes with! The dye was very creamy, I thought it wouldn't turn out well. Luckily it did. I got a little worried that it was going to be orange instead the red I requ...
Most Helpful Critical Review
Average
I work in a salon and have used many brands, that being said, I like Wella but there are better out there. The 10 volume developer mixed with the clear color cream does help give a slight glossy shine to the hair. But if you have over colored dry hair you're not going to see much of an improvement, ...
93 results
Very shining
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Love the wella color charm Demi-permanent cream Hair color. Actually this is my first time using the product since I just recently color my hair. By using this product it left my hair soft and shining. Love the way my hair looks. It looks soft and healthy I recommend
Price
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
 I was gonna let the words of this product guys available to walk all over me to store my hair loose gonna do about the summer and when I see it afterwards, it looks so amazing. I'm so happy I was able to get it.
Beautiful gloss color and shine!
I bought the purple and red. Either color on their own are beautiful. The purple was dark (even on my dark brown hair) and not super noticeable but had a beautiful amethyst purple sheen in the sun. The red is definitely more noticeable in or out of the light, very soft hint of color/shine, but fades faster. I also mixed them together and got this gorgeous red wine color that gave even more dimension to the color and shine, I absolutely love it and found my new favorite shade and product! I have long hair and only needed to use about 1 oz of developer with 1/2 oz of color so this supply will last a few colorings!